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Internet Video 2011 - 2014: View, Share, Site and User Analytics Product Image

Internet Video 2011 - 2014: View, Share, Site and User Analytics

  • Published: March 2012
  • Region: Global
  • 165 Pages
  • AccuStream iMedia Research

Internet video climbed to a lofty 431.8 billion views in 2011, an increase of 43.2%, delivering 21.2 billion hours of self-selected, personal preference content to users, an estimated 5.2% of TV hours watched for the year. Professionally produced and distributed video on destination sites captured a 22.1% share, while UGC/Social Networking counterparts racked up 77.9% of total views, with thorough analysis contained this comprehensive usage report. The report provides rigorous analyses surrounding pro publisher brands, content categories, sites and aggregator networks monthly, in addition to historical performance encompassing the entire period since the format’s introduction online in 1998, through 2011; forecasts are carried out to 2014. UGC view growth covers the period 2005 - 2011, forecast to 2014. Analysis includes video plays associated with a lengthy list of publisher/producer managed partner channels on YouTube that now make up 21.8% of requested content, along with other professional and semi-pro video viewed, shared, embedded, uploaded or modified. YouTube captured a 94% share of UGC views. Television content (long, short-form programming and promos) captured a segment READ MORE >

EXECUTIVE SUMMARY

Internet Video Views Rise 43.2% in 2011

Pro and UGC Video Views: 2005-2011

Pro and UGC Video Viewing Share Trend Analysis: 2005-2011

Pro Video Sites Have a Large Unique User Base Advantage Over UGC Video

Annual Percent Change in Views per Unique User per Month per Site: 2007-2011

Professionally Produced, Published, Distributed and Syndicated Video Generates 95.
Billion Views in 2011

Pro Internet Video Growth Rates: 1998-2014

Television Content Delivered 24.1 Billion Views in 2011, and Leads the Professional Categories across the Internet

UGC and Social Networking Video Views Up 46.2% in 2011

YouTube Produced 94.3% of UGC/Social Networking Video Views in 2011

Music, Entertainment and Comedy Account For a Combined 56.4% Share of Total

Partner Channel Views in 2011

Music is the Top Category on YouTube, Capturing a 38.4% Share of Total Views

SECTION ONE

Internet Video Views Rise 43.2% in 2011

UGC and Pro Video Growth and View Share Summary: 2005 - 2011

UGC/Social Networking and Pro Video Market Growth and Forecast: 2005 - 2014

UGC Video View Growth Continues to Outpace Pro Published and Hosted content

UGC/Social Networking and Pro Video Market Growth Rate Comparison: 2005-2014

Pro and UGC Video Exhibit Similar Growth Rates, Based on Comparable Stages of

Market Maturity

Pro Video Sites Have a Large Unique User Base Advantage Over UGC Video,
Though Audience Share is More Fragmented

Pro and UGC/Social Networking Video Views per Unique User per Month
Comparison: 2006 - 2011

Views per Unique User per Month per Site 2006 - 2011: Pro vs. UGC Video

Annual Percent Change in Views per Unique User per Month per Site: 2007-2011

Annual Percent Change in Total Unique Users 2007-2011: Pro vs UGC Video

SECTION TWO

Professionally Produced, Published, Distributed and Syndicated Video Records95.

Billion Views in 2011

Pro Video Views: 1998 - 2014

Pro Video View Growth Rates: 1998 - 2014

Video Views per Unique User, per Site, per Month Increased 3.2% in 2011

Total Pro Video Views per Unique User per Site per Month

Television Content Delivered 24.1 Billion Views in 2011, and Leads the Professional

Categories across the Internet

Internet Video Category Growth: 1999 - 2012 (Professional Video Content)

Professional Video Views by Category: 2011

Professional Video Views by Category: 2010

Television Views Have Doubled Since 2009

Professional Video View Growth by Category: 2009 - 2011

Pro Published Television Content Category Share 1999-Est 2012

Pro Published News/Info/Politics Content Category Share 1999-Est 2012

Pro Published Entertainment/Kids Content Category Share 1999-Est 2012

Pro Published Music Content Category Share 1999-Est 2012

Pro Published Sports Content Category Share 1999-Est 2012

Pro Published Movie/Film Content Category Share 1999-Est 2012

Pro Video Category Analysis: 2011

Television

Entertainment/Kids

News/Information/Politics

Film/Movies/Movies and TV

Aggregation/Search Channels/Sites

Music/Music News/Interviews

Music/Music News/Interviews

Sports

SECTION THREE

UGC Video Offers Viewers Diverse Choice in Thematic Channels and Content

Category Options

UGC and Social Networking Video Views Up 46.2% in 2011

UGC/Social Networking Video Views and Growth Rates: 2005 - 2014

UGC/Social Networking Video Views per Unique User per Month Comparison:

2006-2011

YouTube Produced 94.3% of UGC/Social Networking Video Views in 2011

YouTube and UGC Video View Comparison: 2006 - 2011

YouTube Video Views: 2006 - 2011

Music, Entertainment and Comedy Account For a Combined 56.4% Share of Total

Partner Channel Views in 2011

Views by Partner Channel Category: 2011

Views by Partner Channel Category: 2005 - 2010

Partner Channel Views Generate 21.8% of Total YouTube Views, Excluding Vevo

Music Videos in 2011

Partner Channel Views: 2005 - 2011

Professional and Semi-Professional Channel Views: 2010 - 2011

Themed Category Video Views Chart 248.1 Billion Views in 2011

YouTube Video Views by Themed Category Type: 2011

Music is the Top Category on YouTube, Capturing a 38.4% Share of Total Views

Video Views by Category and Partner Channel Type: 2011

YouTube and UGC Sites Exhibit a High Degree of Video Viewing Consistency by

Category

YouTube Category Share Shifts: 2005 - 2011

YouTube’s Mobile Views Log 13.6% of the 2011 Total

YouTube Mobile Viewing: 2010 - 2011

UGC/SOCIAL NETWORKING VIDEO VIEWS: 2011

SECTION FOUR

INTERNET VIDEO VIEW DATABASE: 2011 FULL YEAR

ACCUSTREAM RESEARCH: PRO AND UGC INTERNET VIDEO STREAM ON TO 431.8 BILLION VIEWS IN 2011

Internet video climbed to a lofty 431.8 billion views in 2011, an increase of 43.2%, delivering 21.2 billion hours of self-selected, personal preference content to users, an estimated 5.2% of TV hours watched for the year.

Professionally produced and distributed video on destination sites captured a 22.1% share, while UGC/Social Networking counterparts racked up 77.9% of total views, according to a comprehensive usage analytics report produced by AccuStream Research.

The report, Internet Video 2011 - 2014: View, Share, Site and User Analytics, presents rigorous analyses surrounding pro publisher brands, content categories, sites and aggregator networks monthly, in addition to historical performance encompassing the entire period since the format’s introduction online in 1998, through 2011; forecasts are carried out to 2014.

UGC view growth covers the period 2005 - 2011, forecast to 2014. Analysis includes video plays associated with a lengthy list of publisher/producer managed partner channels on YouTube that now make up 21.8% of requested content, along with other professional and semi-pro video viewed, shared, embedded, uploaded or modified. YouTube captured a 94% share of UGC views.

Television content (long, short-form programming and promos) captured a segment leading 25.3% of the pro total, including activity on Hulu, followed by multi-genre aggregation sites at 22.5%; entertainment/kids clocked in at 18.4%

Music video was the category champion on YouTube, holding a 38.4% share of total views across all partner channels and search-related content plays. The site’s vast library delivers the highest number of music views accessed via the Internet channel. YouTube manages the Internet’s largest video pre-roll advertising network.

Views per unique user per month inched up 3.2% across all pro managed sites in 2011 to 6.4, following a 51.2% uptick in 2010. The UGC comparable 80.7 views per unique user per month decreased 12.1% on the heels of a 147.2% spike in 2010. Pro video audiences exceed those frequenting UGC video and social networking sites by greater than a factor of three.

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