Consumer Electronics in China
MarketLine, February 2012, Pages: 26
Introduction
Consumer Electronics in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China consumer electronics market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Highlights
-The consumer electronics market consists of the total revenues generated through the sale of audio visual equipment and games console products designed primarily for domestic use. The audio visual equipment includes CD Players, DVD Players / Recorders, hi-fi systems, home theatre, in-car entertainment systems, portable digital audio, radios, televisions and video recorders. Games consoles segment includes both home use and portable consoles. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2010 annual average exchange rates.
-The Chinese consumer electronics market is expected to generate total revenue of $31.5 billion in 2011, representing a compound annual growth rate (CAGR) of 6.4% between 2007 and 2011.
-Sales generated through electricals and electronics retailers are expected to be the most lucrative for the Chinese consumer electronics market in 2011, with total revenues of $26.9 billion, equivalent to 85.4% of the market's overall value.
-The performance of the market is forecast to decelerate, with an anticipated CAGR of 4.4% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $39.1 billion by the end of 2016.
Features
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the consumer electronics market in China
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the consumer electronics market in China
Leading company profiles reveal details of key consumer electronics market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the China consumer electronics market with five year forecasts
Macroeconomic indicators provide insight into general trends within the China economy
Key Questions Answered
What was the size of the China consumer electronics market by value in 2011?
What will be the size of the China consumer electronics market in 2016?
What factors are affecting the strength of competition in the China consumer electronics market?
How has the market performed over the last five years?
What are the main segments that make up China's consumer electronics market?
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 6
Market definition 6
Market analysis 6
MARKET DATA 7
Market value 7
MARKET SEGMENTATION 8
Category segmentation 8
Geography segmentation 9
Market distribution 10
MARKET OUTLOOK 11
Market value forecast 11
FIVE FORCES ANALYSIS 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
LEADING COMPANIES 18
GOME 18
Suning Appliance 21
MACROECONOMIC INDICATORS 22
Country Data 22
APPENDIX 24
Methodology 24
Industry associations 25
Related Datamonitor research 25
LIST OF TABLES
Table 1: China consumer electronics market value: $ million, 2007–11(e) 7
Table 2: China consumer electronics market category segmentation, by value, 2011(e) 8
Table 3: China consumer electronics market geography segmentation, by value, 2011(e) 9
Table 4: China consumer electronics market distribution: % share, by value, 2011(e) 10
Table 5: China consumer electronics market value forecast: $ million, 2011–16 11
Table 6: GOME: key facts 18
Table 7: GOME: key financials ($) 18
Table 8: GOME: key financials (CNY) 19
Table 9: GOME: key financial ratios 19
Table 10: Suning Appliance: key facts 21
Table 11: China size of population (million), 2007–11 22
Table 12: China gdp (constant 2000 prices, $ billion), 2007–11 22
Table 13: China gdp (current prices, $ billion), 2007–11 22
Table 14: China inflation, 2007–11 23
Table 15: China consumer price index (absolute), 2007–11 23
Table 16: China exchange rate, 2007–11 23
LIST OF FIGURES
Figure 1: China consumer electronics market value: $ million, 2007–11(e) 7
Figure 2: China consumer electronics market category segmentation : % share, by value, 2011(e) 8
Figure 3: China consumer electronics market geography segmentation : % share, by value, 2011(e) 9
Figure 4: China consumer electronics market distribution: % share, by value, 2011(e) 10
Figure 5: China consumer electronics market value forecast: $ million, 2011–16 11
Figure 6: Forces driving competition in the consumer electronics market in China, 2011 12
Figure 7: Drivers of buyer power in the consumer electronics market in China, 2011 13
Figure 8: Drivers of supplier power in the consumer electronics market in China, 2011 14
Figure 9: Factors influencing the likelihood of new entrants in the consumer electronics market in China, 2011 15
Figure 10: Factors influencing the threat of substitutes in the consumer electronics market in China, 2011 16
Figure 11: Drivers of degree of rivalry in the consumer electronics market in China, 2011 17
Figure 12: GOME: revenues & profitability 19
Figure 13: GOME: assets & liabilities 20
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