Books in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China books market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the books market in China
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the books market in China
Leading company profiles reveal details of key books market players' global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the China books market with five year forecasts
Macroeconomic indicators provide insight into general trends within the China economy
Reasons To Buy
What was the size of the China books market by value in 2015?
What will be the size of the China books market in 2020?
What factors are affecting the strength of competition in the China books market?
How has the market performed over the last five years?
What are the main segments that make up China's books market?
- The physical segment of the books market includes atlases, dictionaries, encyclopedias, text books, guidebooks, musical scores, maps, fiction and non-fiction. The digital segment of the books market consists of electronic books (or e-books) which can be read on computers or other electronic devices. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant annual average 2015 exchange rates.
- The Chinese books market had total revenues of $24,993.1m in 2015, representing a compound annual growth rate (CAGR) of 10% between 2011 and 2015.
- The physical segment was the market's most lucrative in 2015, with total revenues of $24,830.6m, equivalent to 99.3% of the market's overall value.
- Online book trade plays an important role within the Chinese book market. Amazon introduced the Kindle in China in 2013 and took the e-reader market to a new level. SHOW LESS READ MORE >
Market value forecast
Market value forecast
Five Forces Analysis
Threat of substitutes
Degree of rivalry
Xinhua Winshare Publishing and Media Co., Ltd
About the Author
List of Tables
Table 1: China books market value: $ million, 2011–15
Table 2: China books market category segmentation: $ million, 2015
Table 3: China books market geography segmentation: $ million, 2015
Table 4: China books market value forecast: $ million, 2015–20
Table 5: Amazon.com, Inc.: key facts
Table 6: Amazon.com, Inc.: key financials ($)
Table 7: Amazon.com, Inc.: key financial ratios
Table 8: JD.com, Inc: key facts
Table 9: Xinhua Winshare Publishing and Media Co., Ltd: key facts
Table 10: Xinhua Winshare Publishing and Media Co., Ltd: key financials ($)
Table 11: Xinhua Winshare Publishing and Media Co., Ltd: key financials (CNY)
Table 12: Xinhua Winshare Publishing and Media Co., Ltd: key financial ratios
Table 13: China size of population (million), 2011–15
Table 14: China gdp (constant 2005 prices, $ billion), 2011–15
Table 15: China gdp (current prices, $ billion), 2011–15
Table 16: China inflation, 2011–15
Table 17: China consumer price index (absolute), 2011–15
Table 18: China exchange rate, 2011–15
List of Figures
Figure 1: China books market value: $ million, 2011–15
Figure 2: China books market category segmentation: % share, by value, 2015
Figure 3: China books market geography segmentation: % share, by value, 2015
Figure 4: China books market value forecast: $ million, 2015–20
Figure 5: Forces driving competition in the books market in China, 2015
Figure 6: Drivers of buyer power in the books market in China, 2015
Figure 7: Drivers of supplier power in the books market in China, 2015
Figure 8: Factors influencing the likelihood of new entrants in the books market in China, 2015
Figure 9: Factors influencing the threat of substitutes in the books market in China, 2015
Figure 10: Drivers of degree of rivalry in the books market in China, 2015
Figure 11: Amazon.com, Inc.: revenues & profitability
Figure 12: Amazon.com, Inc.: assets & liabilities
Figure 13: Xinhua Winshare Publishing and Media Co., Ltd: revenues & profitability
Figure 14: Xinhua Winshare Publishing and Media Co., Ltd: assets & liabilities