Soap in Portugal
MarketLine, February 2012, Pages: 37
Introduction
Soap in Portugal industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Portugal soap market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Highlights
-The soap market consists of bar soap and liquid soap. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.
-The Portuguese soap market generated total revenues of $30.9 million in 2010, representing a compound annual rate of change (CARC) of -2.5% for the period spanning 2006-2010.
-Bar soap sales proved the most lucrative for the Portuguese soap market in 2010, generating total revenues of $24.4 million, equivalent to 79% of the market's overall value.
-The performance of the market is forecast to decelerate, with an anticipated CARC of -2.3% for the five-year period 2010-2015, which is expected to lead the market to a value of $27.4 million by the end of 2015.
Features
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the soap market in Portugal
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the soap market in Portugal
Leading company profiles reveal details of key soap market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Portugal soap market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the Portugal economy
Key Questions Answered
What was the size of the Portugal soap market by value in 2010?
What will be the size of the Portugal soap market in 2015?
What factors are affecting the strength of competition in the Portugal soap market?
How has the market performed over the last five years?
Who are the top competitiors in Portugal's soap market?
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 6
Market definition 6
Market analysis 6
MARKET DATA 7
Market value 7
Market volume 8
MARKET SEGMENTATION 9
Category segmentation 9
Geography segmentation 10
Market share 11
Market distribution 12
MARKET OUTLOOK 13
Market value forecast 13
Market volume forecast 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Threat of substitutes 19
Degree of rivalry 20
LEADING COMPANIES 21
Colgate-Palmolive Company 21
Unilever 25
Procter & Gamble Company, The 29
MACROECONOMIC INDICATORS 33
Country Data 33
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
LIST OF TABLES
Table 1: Portugal soap market value: $ million, 2006–10 7
Table 2: Portugal soap market volume: million units, 2006–10 8
Table 3: Portugal soap market category segmentation : % share, by value, 2006 - 2010 9
Table 4: Portugal soap market geography segmentation : % share, by value, 2010 10
Table 5: Portugal soap market share: % share, by value, 2010 11
Table 6: Portugal soap market distribution: % share, by value, 2010 12
Table 7: Portugal soap market value forecast: $ million, 2010–15 13
Table 8: Portugal soap market volume forecast: million units, 2010–15 14
Table 9: Colgate-Palmolive Company: key facts 21
Table 10: Colgate-Palmolive Company: key financials ($) 23
Table 11: Colgate-Palmolive Company: key financial ratios 23
Table 12: Unilever: key facts 25
Table 13: Unilever: key financials ($) 26
Table 14: Unilever: key financials (€) 26
Table 15: Unilever: key financial ratios 27
Table 16: Procter & Gamble Company, The: key facts 29
Table 17: Procter & Gamble Company, The: key financials ($) 30
Table 18: Procter & Gamble Company, The: key financial ratios 31
Table 19: Portugal size of population (million), 2006–10 33
Table 20: Portugal GDP (constant 2000 prices, $ billion), 2006–10 33
Table 21: Portugal GDP (current prices, $ billion), 2006–10 33
Table 22: Portugal inflation, 2006–10 34
Table 23: Portugal consumer price index (absolute), 2006–10 34
Table 24: Portugal exchange rate, 2006–10 34
LIST OF FIGURES
Figure 1: Portugal soap market value: $ million, 2006–10 7
Figure 2: Portugal soap market volume: million units, 2006–10 8
Figure 3: Portugal soap market geography segmentation : % share, by value, 2010 10
Figure 4: Portugal soap market share: % share, by value, 2010 11
Figure 5: Portugal soap market distribution: % share, by value, 2010 12
Figure 6: Portugal soap market value forecast: $ million, 2010–15 13
Figure 7: Portugal soap market volume forecast: million units, 2010–15 14
Figure 8: Forces driving competition in the soap market in Portugal, 2010 15
Figure 9: Drivers of buyer power in the soap market in Portugal, 2010 16
Figure 10: Drivers of supplier power in the soap market in Portugal, 2010 17
Figure 11: Factors influencing the likelihood of new entrants in the soap market in Portugal, 2010 18
Figure 12: Factors influencing the threat of substitutes in the soap market in Portugal, 2010 19
Figure 13: Drivers of degree of rivalry in the soap market in Portugal, 2010 20
Figure 14: Colgate-Palmolive Company: revenues & profitability 24
Figure 15: Colgate-Palmolive Company: assets & liabilities 24
Figure 16: Unilever: revenues & profitability 27
Figure 17: Unilever: assets & liabilities 28
Figure 18: Procter & Gamble Company, The: revenues & profitability 31
Figure 19: Procter & Gamble Company, The: assets & liabilities 32
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