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Toys & Games in Germany

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    Report

  • 39 Pages
  • January 2020
  • Region: Germany
  • MarketLine
  • ID: 2094241
Toys & Games in Germany

Summary

Toys & Games in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles.
  • The German toys & games market had total revenues of $3,802.5m in 2018, representing a compound annual growth rate (CAGR) of 3.1% between 2014 and 2018.
  • Online pureplay account for the largest proportion of sales in the German toys & games market in 2018, sales through this channel generated $737.8m, equivalent to 19.4% of the market's overall value.
  • While growth in this market has remained moderate, it has been constrained to an extent by the growing prevalence of digital alternatives including games consoles, tablets, and mobile phone apps.

Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games market in Germany
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in Germany
  • Leading company profiles reveal details of key toys & games market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Germany toys & games market with five year forecasts

Reasons to buy
  • What was the size of the Germany toys & games market by value in 2018?
  • What will be the size of the Germany toys & games market in 2023?
  • What factors are affecting the strength of competition in the Germany toys & games market?
  • How has the market performed over the last five years?
  • How large is Germany’s toys & games market in relation to its regional counterparts?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Geography segmentation
1.4. Market rivalry
1.5. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Geography segmentation
4.2. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. How have online retailers affected traditional bricks and mortar toy stores?
8 Company Profiles
8.1. Otto GmbH & Co KG
8.2. Lego AS
8.3. Amazon.com, Inc.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related Research
10.4. About the Author
List of Tables
Table 1: Germany toys & games market value: $ million, 2014-18
Table 2: Germany toys & games market geography segmentation: $ million, 2018
Table 3: Germany toys & games market distribution: % share, by value, 2018
Table 4: Germany toys & games market value forecast: $ million, 2018-23
Table 5: Otto GmbH & Co KG: key facts
Table 6: Otto GmbH & Co KG: Key Employees
Table 7: Lego AS: key facts
Table 8: Lego AS: Key Employees
Table 9: Amazon.com, Inc.: key facts
Table 10: Amazon.com, Inc.: Annual Financial Ratios
Table 11: Amazon.com, Inc.: Key Employees
Table 12: Germany size of population (million), 2014-18
Table 13: Germany gdp (constant 2005 prices, $ billion), 2014-18
Table 14: Germany gdp (current prices, $ billion), 2014-18
Table 15: Germany inflation, 2014-18
Table 16: Germany consumer price index (absolute), 2014-18
Table 17: Germany exchange rate, 2014-18
List of Figures
Figure 1: Germany toys & games market value: $ million, 2014-18
Figure 2: Germany toys & games market geography segmentation: % share, by value, 2018
Figure 3: Germany toys & games market distribution: % share, by value, 2018
Figure 4: Germany toys & games market value forecast: $ million, 2018-23
Figure 5: Forces driving competition in the toys & games market in Germany, 2018
Figure 6: Drivers of buyer power in the toys & games market in Germany, 2018
Figure 7: Drivers of supplier power in the toys & games market in Germany, 2018
Figure 8: Factors influencing the likelihood of new entrants in the toys & games market in Germany, 2018
Figure 9: Factors influencing the threat of substitutes in the toys & games market in Germany, 2018
Figure 10: Drivers of degree of rivalry in the toys & games market in Germany, 2018

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Otto GmbH & Co KG
  • Lego AS
  • Amazon.com, Inc.