Beer - Scandinavia Industry Guide

MarketLine, January 2012, Pages: 105

Beer - Scandinavia Industry Guide is an essential resource for top-level data and analysis covering the Beer industry in each of the Scandinavian (Denmark, Norway and Sweden) countries. The report includes easily comparable data on market value, segmentation, and five forces analysis, plus full five year market forecasts for each country. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

- Contains an executive summary market values, and segmentation

- Provides textual analysis of the industry's prospects, competitive landscape and profiles of leading companies

- Incorporates in-depth five forces competitive environment analysis and scorecards

- Compares data from Denmark, Norway and Sweden, alongside individual chapters on each country. .

- Includes a five-year forecast of the industry

Highlights

The Scandinavian beer market had a total market value of $8,799.5 million in 2010.

Sweden was the fastest growing country with a CAGR of 1.1% over the 2006–10 period.

Within the beer industry, Norway is the leading country among the Scandinavian countries, with market revenues of $3,249 million in 2010.

Sweden is expected to lead the Beer in the scandinavia countries, with a value of $3,379 million in 2015.

Why you should buy this report

- Spot future trends and developments

- Inform your business decisions

- Add weight to presentations and marketing materials

- Save time carrying out entry-level research

Market Definition

The beer market consists of retail sales of ales, stouts & bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

TABLE OF CONTENTS
INTRODUCTION 10
What is this report about? 10
Who is the target reader? 10
Market Definition 10
SCANDINAVIA BEER INDUSTRY OUTLOOK 11
Market Analysis 11
Market Revenues 12
BEER IN THE DENMARK 19
Market Overview 19
Market Value 20
Market Volume 21
Market Segmentation I 22
Market Segmentation II 23
Market Share 24
Five Forces Analysis 25
Leading Companies 32
Market Distribution 46
Market Forecasts 47
Macroeconomic Indicators 49
BEER IN NORWAY 51
Market Overview 51
Market Value 52
Market Volume 53
Market Segmentation I 54
Market Segmentation II 55
Market Share 56
Five Forces Analysis 57
Leading Companies 63
Market Distribution 72
Market Forecasts 73
Macroeconomic Indicators 75
BEER IN SWEDEN 77
Market Overview 77
Market Value 78
Market Volume 79
Market Segmentation I 80
Market Segmentation II 81
Market Share 82
Five Forces Analysis 83
Leading Companies 90
Market Distribution 99
Market Forecasts 100
Macroeconomic Indicators 102
APPENDIX 104
Data Research Methodology 104
About Datamonitor 105
Disclaimer 105

LIST OF TABLES
Table 1: Scandinavia beer industry, revenue ($m), 2006–15 13
Table 2: Scandinavia beer industry, revenue ($m), 2006–10(e) 15
Table 3: Scandinavia beer industry forecast, revenue ($m), 2010–15 17
Table 4: Denmark beer market value: $ million, 2006–10(e) 20
Table 5: Denmark beer market volume: million liters, 2006–10(e) 21
Table 6: Denmark beer market segmentation I:% share, by value, 2010(e) 22
Table 7: Denmark beer Market Segmentation II: % share, by value, 2010(e) 23
Table 8: Denmark beer market share: % share, by volume, 2010(e) 24
Table 9: Carlsberg A/S: key facts 32
Table 10: Carlsberg A/S: key financials ($) 33
Table 11: Carlsberg A/S: key financials (DKK) 34
Table 12: Carlsberg A/S: key financial ratios 34
Table 13: Royal Unibrew A/S: key facts 36
Table 14: Royal Unibrew A/S: key financials ($) 38
Table 15: Royal Unibrew A/S: key financials (DKK) 38
Table 16: Royal Unibrew A/S: key financial ratios 38
Table 17: Diageo plc: key facts 40
Table 18: Diageo plc: key financials ($) 44
Table 19: Diageo plc: key financials (£) 44
Table 20: Diageo plc: key financial ratios 44
Table 21: Denmark beer market distribution: % share, by volume, 2010(e) 46
Table 22: Denmark beer market value forecast: $ million, 2010–15 47
Table 23: Denmark beer market volume forecast: million liters, 2010–15 48
Table 24: Denmark size of population (million), 2006–10 49
Table 25: Denmark gdp (constant 2000 prices, $ billion), 2006–10 49
Table 26: Denmark gdp (current prices, $ billion), 2006–10 49
Table 27: Denmark inflation, 2006–10 50
Table 28: Denmark consumer price index (absolute), 2006–10 50
Table 29: Denmark exchange rate, 2006–10 50
Table 30: Norway beer market value: $ million, 2006–10(e) 52
Table 31: Norway beer market volume: million liters, 2006–10(e) 53
Table 32: Norway beer market segmentation I:% share, by value, 2010(e) 54
Table 33: Norway beer Market Segmentation II: % share, by value, 2010(e) 55
Table 34: Norway beer market share: % share, by volume, 2010(e) 56
Table 35: Carlsberg A/S: key facts 63
Table 36: Carlsberg A/S: key financials ($) 64
Table 37: Carlsberg A/S: key financials (DKK) 65
Table 38: Carlsberg A/S: key financial ratios 65
Table 39: Hansa Borg Bryggerier AS: key facts 67
Table 40: Anheuser-Busch InBev: key facts 68
Table 41: Anheuser-Busch InBev: key financials ($) 70
Table 42: Anheuser-Busch InBev: key financial ratios 70
Table 43: Norway beer market distribution: % share, by volume, 2010(e) 72
Table 44: Norway beer market value forecast: $ million, 2010–15 73
Table 45: Norway beer market volume forecast: million liters, 2010–15 74
Table 46: Norway size of population (million), 2006–10 75
Table 47: Norway gdp (constant 2000 prices, $ billion), 2006–10 75
Table 48: Norway gdp (current prices, $ billion), 2006–10 75
Table 49: Norway inflation, 2006–10 76
Table 50: Norway consumer price index (absolute), 2006–10 76
Table 51: Norway exchange rate, 2006–10 76
Table 52: Sweden beer market value: $ million, 2006–10(e) 78
Table 53: Sweden beer market volume: million liters, 2006–10(e) 79
Table 54: Sweden beer market segmentation I:% share, by value, 2010(e) 80
Table 55: Sweden beer Market Segmentation II: % share, by value, 2010(e) 81
Table 56: Sweden beer market share: % share, by volume, 2010(e) 82
Table 57: Carlsberg A/S: key facts 90
Table 58: Carlsberg A/S: key financials ($) 91
Table 59: Carlsberg A/S: key financials (DKK) 92
Table 60: Carlsberg A/S: key financial ratios 92
Table 61: Kopparbergs Brewery: key facts 94
Table 62: Kopparbergs Brewery: key financials ($) 95
Table 63: Kopparbergs Brewery: key financials (SEK) 95
Table 64: Kopparbergs Brewery: key financial ratios 96
Table 65: Spendrups Bryggeri Ab: key facts 98
Table 66: Sweden beer market distribution: % share, by volume, 2010(e) 99
Table 67: Sweden beer market value forecast: $ million, 2010–15 100
Table 68: Sweden beer market volume forecast: million liters, 2010–15 101
Table 69: Sweden size of population (million), 2006–10 102
Table 70: Sweden gdp (constant 2000 prices, $ billion), 2006–10 102
Table 71: Sweden gdp (current prices, $ billion), 2006–10 102
Table 72: Sweden inflation, 2006–10 103
Table 73: Sweden consumer price index (absolute), 2006–10 103
Table 74: Sweden exchange rate, 2006–10 103

LIST OF FIGURES
Figure 1: Scandinavia beer industry, revenue ($m), 2006–15 12
Figure 2: Scandinavia beer industry, revenue ($m), 2006–10(e) 14
Figure 3: Scandinavia beer industry forecast, revenue ($m), 2010–15 16
Figure 4: Scandinavia beer industry, Segmentation (%), 2010 18
Figure 5: Denmark beer market value: $ million, 2006–10(e) 20
Figure 6: Denmark beer market volume: million liters, 2006–10(e) 21
Figure 7: Denmark beer market segmentation I:% share, by value, 2010(e) 22
Figure 8: Denmark beer Market Segmentation II: % share, by value, 2010(e) 23
Figure 9: Denmark beer market share: % share, by volume, 2010(e) 24
Figure 10: Forces driving competition in the beer market in Denmark, 2010 25
Figure 11: Drivers of buyer power in the beer market in Denmark, 2010 27
Figure 12: Drivers of supplier power in the beer market in Denmark, 2010 28
Figure 13: Factors influencing the likelihood of new entrants in the beer market in Denmark, 2010 29
Figure 14: Factors influencing the threat of substitutes in the beer market in Denmark, 2010 30
Figure 15: Drivers of degree of rivalry in the beer market in Denmark, 2010 31
Figure 16: Carlsberg A/S: revenues & profitability 35
Figure 17: Carlsberg A/S: assets & liabilities 35
Figure 18: Royal Unibrew A/S: revenues & profitability 39
Figure 19: Royal Unibrew A/S: assets & liabilities 39
Figure 20: Diageo plc: revenues & profitability 45
Figure 21: Diageo plc: assets & liabilities 45
Figure 22: Denmark beer market distribution: % share, by volume, 2010(e) 46
Figure 23: Denmark beer market value forecast: $ million, 2010–15 47
Figure 24: Denmark beer market volume forecast: million liters, 2010–15 48
Figure 25: Norway beer market value: $ million, 2006–10(e) 52
Figure 26: Norway beer market volume: million liters, 2006–10(e) 53
Figure 27: Norway beer market segmentation I:% share, by value, 2010(e) 54
Figure 28: Norway beer Market Segmentation II: % share, by value, 2010(e) 55
Figure 29: Norway beer market share: % share, by volume, 2010(e) 56
Figure 30: Forces driving competition in the beer market in Norway, 2010 57
Figure 31: Drivers of buyer power in the beer market in Norway, 2010 58
Figure 32: Drivers of supplier power in the beer market in Norway, 2010 59
Figure 33: Factors influencing the likelihood of new entrants in the beer market in Norway, 2010 60
Figure 34: Factors influencing the threat of substitutes in the beer market in Norway, 2010 61
Figure 35: Drivers of degree of rivalry in the beer market in Norway, 2010 62
Figure 36: Carlsberg A/S: revenues & profitability 66
Figure 37: Carlsberg A/S: assets & liabilities 66
Figure 38: Anheuser-Busch InBev: revenues & profitability 71
Figure 39: Anheuser-Busch InBev: assets & liabilities 71
Figure 40: Norway beer market distribution: % share, by volume, 2010(e) 72
Figure 41: Norway beer market value forecast: $ million, 2010–15 73
Figure 42: Norway beer market volume forecast: million liters, 2010–15 74
Figure 43: Sweden beer market value: $ million, 2006–10(e) 78
Figure 44: Sweden beer market volume: million liters, 2006–10(e) 79
Figure 45: Sweden beer market segmentation I:% share, by value, 2010(e) 80
Figure 46: Sweden beer Market Segmentation II: % share, by value, 2010(e) 81
Figure 47: Sweden beer market share: % share, by volume, 2010(e) 82
Figure 48: Forces driving competition in the beer market in Sweden, 2010 83
Figure 49: Drivers of buyer power in the beer market in Sweden, 2010 85
Figure 50: Drivers of supplier power in the beer market in Sweden, 2010 86
Figure 51: Factors influencing the likelihood of new entrants in the beer market in Sweden, 2010 87
Figure 52: Factors influencing the threat of substitutes in the beer market in Sweden, 2010 88
Figure 53: Drivers of degree of rivalry in the beer market in Sweden, 2010 89
Figure 54: Carlsberg A/S: revenues & profitability 93
Figure 55: Carlsberg A/S: assets & liabilities 93
Figure 56: Kopparbergs Brewery: revenues & profitability 96
Figure 57: Kopparbergs Brewery: assets & liabilities 97
Figure 58: Sweden beer market distribution: % share, by volume, 2010(e) 99
Figure 59: Sweden beer market value forecast: $ million, 2010–15 100
Figure 60: Sweden beer market volume forecast: million liters, 2010–15 101

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