Media - Scandinavia Industry Guide
MarketLine, January 2012, Pages: 98
Media - Scandinavia Industry Guide is an essential resource for top-level data and analysis covering the Media industry in each of the Scandinavian (Denmark, Norway and Sweden) countries. The report includes easily comparable data on market value, segmentation, and five forces analysis, plus full five year market forecasts for each country. It examines future problems, innovations and potential growth areas within the market.
Scope of the Report
- Contains an executive summary market values, and segmentation
- Provides textual analysis of the industry's prospects, competitive landscape and profiles of leading companies
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Compares data from Denmark, Norway and Sweden, alongside individual chapters on each country. .
- Includes a five-year forecast of the industry
Highlights
The Scandinavian media market had a total market value of $18,414.5 million in 2010.
Sweden was the fastest growing country with a CAGR of 2.6% over the 2006–10 period.
Within the media industry, Sweden is the leading country among the Scandinavian countries, with market revenues of $8,120.4 million in 2010.
Sweden is expected to lead the Media in the scandinavia countries, with a value of $9,605.1 million in 2015.
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The media Industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions. The publishing market is valued as the retail sale of books, newspaper and magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD. All currency conversions are carried out at constant average annual 2010 exchange rates.
TABLE OF CONTENTS
INTRODUCTION 9
What is this report about? 9
Who is the target reader? 9
Market Definition 9
SCANDINAVIA MEDIA INDUSTRY OUTLOOK 10
Market Analysis 10
Market Revenues 11
MEDIA IN THE DENMARK 18
Market Overview 18
Market Value 19
Market Segmentation I 20
Market Segmentation Ii 21
Five Forces Analysis 22
Leading Companies 31
Market Forecasts 40
Macroeconomic Indicators 41
MEDIA IN NORWAY 43
Market Overview 43
Market Value 44
Market Segmentation I 45
Market Segmentation Ii 46
Five Forces Analysis 47
Leading Companies 56
Market Forecasts 64
Macroeconomic Indicators 65
MEDIA IN SWEDEN 67
Market Overview 67
Market Value 68
Market Segmentation I 69
Market Segmentation Ii 70
Five Forces Analysis 71
Leading Companies 80
Market Forecasts 94
Macroeconomic Indicators 95
APPENDIX 97
Data Research Methodology 97
About Datamonitor 98
Disclaimer 98
LIST OF TABLES
Table 1: Scandinavia media industry, revenue ($m), 2006–15 12
Table 2: Scandinavia media industry, revenue ($m), 2006–10 14
Table 3: Scandinavia media industry forecast, revenue ($m), 2010–15 16
Table 4: Denmark media industry value: $ million, 2006–10 19
Table 5: Denmark media industry segmentation I:% share, by value, 2010 20
Table 6: Denmark media industry segmentation II: % share, by value, 2010 21
Table 7: Aller Holding A/S: key facts 31
Table 8: Aller Holding A/S: key financials ($) 32
Table 9: Aller Holding A/S: key financials (DKK) 32
Table 10: Aller Holding A/S: key financial ratios 33
Table 11: Danish Broadcasting Corporation : key facts 35
Table 12: ProSiebenSat.1 Media AG: key facts 36
Table 13: ProSiebenSat.1 Media AG: key financials ($) 37
Table 14: ProSiebenSat.1 Media AG: key financials (€) 37
Table 15: ProSiebenSat.1 Media AG: key financial ratios 38
Table 16: Denmark media industry value forecast: $ million, 2010–15 40
Table 17: Denmark size of population (million), 2006–10 41
Table 18: Denmark GDP (constant 2000 prices, $ billion), 2006–10 41
Table 19: Denmark GDP (current prices, $ billion), 2006–10 41
Table 20: Denmark inflation, 2006–10 42
Table 21: Denmark consumer price index (absolute), 2006–10 42
Table 22: Denmark exchange rate, 2006–10 42
Table 23: Norway media industry value: $ million, 2006–10 44
Table 24: Norway media industry segmentation I:% share, by value, 2010 45
Table 25: Norway media industry segmentation II: % share, by value, 2010 46
Table 26: Norsk Rikskringkasting AS (NRK): key facts 56
Table 27: Schibsted ASA: key facts 57
Table 28: Schibsted ASA: key financials ($) 59
Table 29: Schibsted ASA: key financials (NOK) 59
Table 30: Schibsted ASA: key financial ratios 59
Table 31: Sondagsavisen AS: key facts 61
Table 32: TV 2 (Norway): key facts 63
Table 33: Norway media industry value forecast: $ million, 2010–15 64
Table 34: Norway size of population (million), 2006–10 65
Table 35: Norway GDP (constant 2000 prices, $ billion), 2006–10 65
Table 36: Norway GDP (current prices, $ billion), 2006–10 65
Table 37: Norway inflation, 2006–10 66
Table 38: Norway consumer price index (absolute), 2006–10 66
Table 39: Norway exchange rate, 2006–10 66
Table 40: Sweden media industry value: $ million, 2006–10 68
Table 41: Sweden media industry segmentation I:% share, by value, 2010 69
Table 42: Sweden media industry segmentation II: % share, by value, 2010 70
Table 43: Bonnier AB: key facts 80
Table 44: Bonnier AB: key financials ($) 82
Table 45: Bonnier AB: key financials (SEK) 82
Table 46: Bonnier AB: key financial ratios 82
Table 47: Modern Times Group MTG AB: key facts 84
Table 48: Modern Times Group MTG AB: key financials ($) 86
Table 49: Modern Times Group MTG AB: key financials (SEK) 86
Table 50: Modern Times Group MTG AB: key financial ratios 87
Table 51: Schibsted ASA: key facts 89
Table 52: Schibsted ASA: key financials ($) 91
Table 53: Schibsted ASA: key financials (NOK) 91
Table 54: Schibsted ASA: key financial ratios 92
Table 55: Sweden media industry value forecast: $ million, 2010–15 94
Table 56: Sweden size of population (million), 2006–10 95
Table 57: Sweden GDP (constant 2000 prices, $ billion), 2006–10 95
Table 58: Sweden GDP (current prices, $ billion), 2006–10 95
Table 59: Sweden inflation, 2006–10 96
Table 60: Sweden consumer price index (absolute), 2006–10 96
Table 61: Sweden exchange rate, 2006–10 96
LIST OF FIGURES
Figure 1: Scandinavia media industry, revenue ($m), 2006–15 11
Figure 2: Scandinavia media industry, revenue ($m), 2006–10 13
Figure 3: Scandinavia media industry forecast, revenue ($m), 2010–15 15
Figure 4: Scandinavia media industry, Segmentation (%), 2010 17
Figure 5: Denmark media industry value: $ million, 2006–10 19
Figure 6: Denmark media industry segmentation I:% share, by value, 2010 20
Figure 7: Denmark media industry segmentation II: % share, by value, 2010 21
Figure 8: Forces driving competition in the media industry in Denmark, 2010 22
Figure 9: Drivers of buyer power in the media industry in Denmark, 2010 24
Figure 10: Drivers of supplier power in the media industry in Denmark, 2010 26
Figure 11: Factors influencing the likelihood of new entrants in the media industry in Denmark, 2010 27
Figure 12: Factors influencing the threat of substitutes in the media industry in Denmark, 2010 29
Figure 13: Drivers of degree of rivalry in the media industry in Denmark, 2010 30
Figure 14: Aller Holding A/S: revenues & profitability 33
Figure 15: Aller Holding A/S: assets & liabilities 34
Figure 16: ProSiebenSat.1 Media AG: revenues & profitability 38
Figure 17: ProSiebenSat.1 Media AG: assets & liabilities 39
Figure 18: Denmark media industry value forecast: $ million, 2010–15 40
Figure 19: Norway media industry value: $ million, 2006–10 44
Figure 20: Norway media industry segmentation I:% share, by value, 2010 45
Figure 21: Norway media industry segmentation II: % share, by value, 2010 46
Figure 22: Forces driving competition in the media industry in Norway, 2010 47
Figure 23: Drivers of buyer power in the media industry in Norway, 2010 49
Figure 24: Drivers of supplier power in the media industry in Norway, 2010 51
Figure 25: Factors influencing the likelihood of new entrants in the media industry in Norway, 2010 52
Figure 26: Factors influencing the threat of substitutes in the media industry in Norway, 2010 54
Figure 27: Drivers of degree of rivalry in the media industry in Norway, 2010 55
Figure 28: Schibsted ASA: revenues & profitability 60
Figure 29: Schibsted ASA: assets & liabilities 60
Figure 30: Norway media industry value forecast: $ million, 2010–15 64
Figure 31: Sweden media industry value: $ million, 2006–10 68
Figure 32: Sweden media industry segmentation I:% share, by value, 2010 69
Figure 33: Sweden media industry segmentation II: % share, by value, 2010 70
Figure 34: Forces driving competition in the media industry in Sweden, 2010 71
Figure 35: Drivers of buyer power in the media industry in Sweden, 2010 73
Figure 36: Drivers of supplier power in the media industry in Sweden, 2010 75
Figure 37: Factors influencing the likelihood of new entrants in the media industry in Sweden, 2010 76
Figure 38: Factors influencing the threat of substitutes in the media industry in Sweden, 2010 78
Figure 39: Drivers of degree of rivalry in the media industry in Sweden, 2010 79
Figure 40: Bonnier AB: revenues & profitability 83
Figure 41: Bonnier AB: assets & liabilities 83
Figure 42: Modern Times Group MTG AB: revenues & profitability 87
Figure 43: Modern Times Group MTG AB: assets & liabilities 88
Figure 44: Schibsted ASA: revenues & profitability 92
Figure 45: Schibsted ASA: assets & liabilities 93
Figure 46: Sweden media industry value forecast: $ million, 2010–15 94
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