Global Medical Devices Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in the Global Medical Devices Industry

“Global Medical Devices Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in the Global Medical Devices Industry” is a new report by ICD Research that analyzes how medical devices industry companies' media spend, marketing and sales strategies & practices and business planning are set to change in 2012–2013. This report provides the current size of the marketing and advertising budgets of global medical devices industry suppliers and how spending by global medical devices industry suppliers will change, providing insight into global marketing behaviour. In addition, the report also identifies future growth of buyers and suppliers and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.”

Why was the report written?

This report is the result of an extensive survey drawn from ICD Research's exclusive panel of 174 leading global medical devices industry executives. The report provides data and analysis on global medical devices industry suppliers' media spend, marketing and sales strategies, and practices and business planning within the global medical devices industry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers within global medical devices industry. The report also identifies medical device manufacturer companies' and suppliers' future growth, M&A and investment expectations.Most secondary research reports are based on general industry drivers and do not understand the industry executives' attitude and changing behaviours, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, ICD Research created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the global medical devices industry.

What is the current market landscape and what is changing?

Of respondents across the medical device industry, 61% are ‘more optimistic' about revenue growth for their company over the next 12 months than the previous 12 months. . Consolidation in the industry, growth prospects in emerging economies, new product launches, an aging Baby Boomer population in the US, high levels of unmet medical needs and the increased incidence of lifestyle diseases are expected to increase the profitability and cost performance of most medical device companies in 2011.

What are the key drivers behind recent market changes?

The top three key expected changes for 2011 were introduction of ‘new products and services', business ‘expansion in current market and abroad' and ‘improvement in operational efficiency', while in 2010, emphasis was on business ‘expansion in current market and abroad', and ‘expansion of facilities in the current location'.

What makes this report unique and essential to read?

“Global Medical Devices Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in the Global Medical Devices Industry” is a new report by ICD Research that analyzes how medical devices industry companies' media spend, marketing and sales strategies & practices and business planning are set to change in 2012–2013. This report provides the current size of the marketing and advertising budgets of global medical devices industry suppliers and how spending by global medical devices industry suppliers will change, providing insight into global marketing behaviour. In addition, the report also identifies future growth of buyers and suppliers and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.”

Scope:

- Project industry trends and revenue growth expectations in 2012 and understand business confidence to take informed business decisions.
- Drive revenues by understanding future product investment areas and key growth regions.
- Uncover key challenges and opportunities and identify key actions required to maintain and win buyer business.
- Formulate effective sales and marketing strategies by identifying how suppliers' marketing budgets are changing and direction of spend in the future. Better promote your business by aligning your capabilities and business practices with your customer's changing needs .
- Secure stronger customer relationships by understanding the behaviour and changing strategies of industry suppliers.

Reasons To Buy:

- Benchmarks sales and marketing plans with industry competitors to effectively determine strategy. This report also promotes your business by aligning your capabilities and business practices with your customers' changing needs during these times of market uncertainty.
- This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report promotes your business by aligning your capabilities and business practices with your customer's changing needs.
- The report is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.

Key Highlights:

- ‘Customer retention', ‘customer acquisition', and ‘lead generation' are identified as key marketing aims for global medical device industry suppliers by 77%, 54% and 31% of industry respondents respectively. In 2012, the key strategy that industry suppliers plan to employ is to ‘focus sales efforts on generating new business', as identified by 53% of respondents.

- The ‘ability to target specific audience niches', ‘flexibility in customizing services' and ‘thorough reporting and analysis' are considered chief success factors for marketing agencies. Survey results indicate that critical success factors have changed slightly since 2010 and 2011, and although the leading critical factor of the ‘ability to target specific audience niches' remained in pole position throughout 2010–2012, the importance of ‘flexibility in customizing services', and ‘thorough reporting and analysis' has increased substantially in the recent survey.

- Across the industry, 61% of respondents are more optimistic about revenue growth for their company over the next 12 months.

- Of all respondents, 83% from the Rest of the World and 70% from Asia-Pacific are optimistic about revenue growth over the next 12 months, compared to 60% in North America and 53% in Europe. SHOW LESS READ MORE >

1 Introduction
1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Medical Devices Industry
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Executive Summary
3 Global Medical Devices Industry Dynamics
3.1 Revenue Growth Expectations in the Global Medical Devices Industry
3.1.1 Revenue growth expectations by company type
3.1.2 Revenue growth expectations by region
3.1.3 Revenue growth expectations by turnover
3.1.4 Revenue growth expectations by senior-level respondents
3.1.5 Revenue growth expectations – cross industry comparisons
3.2 Future Developments in Business Structure: Global Medical Devices Industry
3.2.1 Future developments in business structure by buyers
3.2.2 Future developments in business structure by suppliers
3.3 M&A Activity Projections in the Global Medical Devices Industry
3.3.1 M&A activity projections by buyers
3.3.2 M&A activity projections by suppliers
3.3.3 M&A activity projections by region
3.3.4 M&A activity projections by turnover
3.3.5 Expansion abroad vs. M&A activity projections
3.4 Capital Expenditure Forecast in the Global Medical Devices Industry
3.4.1 Capital expenditure forecast by buyers
3.4.2 Capital expenditure forecast by suppliers
3.4.3 Capital expenditure forecast by region
3.4.4 Capital expenditure forecast by company turnover
3.5 Planned Change in Staff Recruitment Activity: Global Medical Devices Industry
3.5.1 Planned change in staff recruitment activity by company type
3.5.2 Planned change in staff recruitment activity by region
3.5.3 Planned change in staff recruitment activity by company turnover
4 Global Medical Devices Market Growth Outlook
4.1 Global Medical Devices Industry: Demand in Emerging Markets
4.1.1 Demand in emerging markets by buyers
4.1.2 Demand in emerging markets by suppliers
4.1.3 Demand in emerging markets by region
4.1.4 Demand in emerging markets by company turnover
4.2 Global Medical Devices industry: Growth Expectations in Developed Countries
4.2.1 Growth expectations in developed countries by buyers
4.2.2 Growth expectations in developed countries by suppliers
4.2.3 Growth expectations in developed countries by region
4.2.4 Growth expectations in developed countries by company turnover
5 Threats and Opportunities for the Medical Devices Industry
5.1 Global Medical Devices Industry: Leading Business Concerns for 2012–2013
5.1.1 Leading business concerns for 2012–2013 by company type
5.1.2 Leading business concerns for 2012–2013 by region
5.1.3 Leading business concerns for 2012–2013 by company turnover
5.2 Global Medical Devices Industry: Key Supplier Actions to Secure Buyer Business
5.2.1 Actions to maintain and secure buyer business – buyers
5.2.2 Actions to maintain and secure buyer business by region
5.2.3 Actions to maintain and secure buyer business by company turnover
5.2.4 Actions to maintain and secure buyer business by procurement budget
5.2.5 Actions to maintain and secure buyer business by purchasing decision authority
6 Global Medical Devices Industry Suppliers' Marketing Expenditure Activity
6.1 Annual Marketing Budgets: Global Medical Devices Industry Suppliers
6.1.1 Annual marketing budgets by suppliers
6.1.2 Annual marketing budgets by region
6.1.3 Annual marketing budgets by turnover
6.2 Global Medical Devices Industry: Planned Change in Marketing Expenditure Levels
6.2.1 Planned change in marketing expenditure levels by suppliers
6.2.2 Planned change in marketing expenditure levels by region
6.2.3 Planned change in marketing expenditure levels by company turnover
6.2.4 Planned change in marketing expenditure levels vs. revenue growth expectations
6.3 Global Medical Devices Industry: Future Investment in Media Channels
6.3.1 Future investment in media channels by suppliers
6.3.2 Future investment in media channels by region
6.3.3 Future investment in media channels by company turnover
6.4 Global Medical Devices Industry Suppliers Future Investment in Marketing and Sales
6.4.1 Planned investment in marketing and sales technologies by suppliers
6.4.2 Planned investment in marketing and sales technologies by region
6.4.3 Planned investment in marketing and sales technologies by turnover
7 Global Medical Devices Industry 2012: Marketing, Sales Behaviors and Strategies
7.1 Global Medical Devices Industry 2012: Key Marketing Aims of Suppliers
7.1.1 Key marketing aims of suppliers by region
7.1.2 Key marketing aims of suppliers by company turnover
7.1.3 Key marketing aims of suppliers by revenue growth expectations
7.2 Global Medical Devices Industry: Essential Amendments to Marketing Activities in 2012–2013
7.2.1 Amendments to marketing activities by suppliers
7.2.2 Amendments to marketing activities by region
7.2.3 Amendments to marketing activities by company turnover
7.3 Global Medical Devices Industry: Use of New Media for Business Prospects
7.3.1 Use of new media by suppliers
7.3.2 Use of new media by region
7.3.3 Use of new media by company turnover
7.4 Global Medical Devices Industry: Critical Factors for Choosing a Marketing Agency
7.4.1 Critical factors for choosing a marketing agency by region
7.4.2 Critical factors for choosing a marketing agency by turnover
8 Appendix
8.1 Global Medical Devices Full Survey Results
8.2 Methodology
8.3 Contact us
8.4 About ICD Research
8.5 Disclaimer

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