Turkey Consumer Electronics Report Q2 2012
- ID: 2095027
- February 2012
- Region: Turkey
- 53 Pages
- Business Monitor International
Turkey Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Turkey's consumer electronics industry.
Turkey’s domestic consumer electronic device market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is projected to be worth about US$9.2bn in 2012. Demand is expected to increase at a compound annual growth rate (CAGR) of 15.1% to US$16.1bn by 2016, driven by growing popularity of digital lifestyle devices such as LCD TV sets, notebook computers and digital cameras, as well as rising incomes and lower prices.
BMI has downwardly revised its consumer electronics market forecast for 2012, due to faltering economic activity and confidence levels. In 2011 the consumer electronic market benefited from the strong purchasing power of the Turkish consumer. However, there was some evidence that authorities’ attempts to curb demand was beginning to work and consumer loan growth had already begun to show signs of moderation, albeit modest, by mid-2011.
BMI believes the macroeconomic fundamentals are supportive of ongoing growth in Turkish consumer electronics spending. Digital camera penetration is expected to reach 80% in 2012 and PC penetration is projected to reach 33% by 2016, while mobile subscriber penetration has reached 90%.
Computers Computer hardware accounted for about 60% of Turkey’s consumer electronics spending in 2011 and will continue to be the largest product segment. BMI forecasts Turkish computer hardware sales of US$5.7bn in 2012, up from US$5.1bn in 2011. Computer hardware CAGR for the 2012-2016 period is forecast at about 18.0%, in the context of sub-20% PC penetration and driven by sales of notebooks and netbooks.AV Devices AV devices accounted for about 20% of Turkey’s consumer electronics spending in 2011. Turkey’s domestic AV device market is estimated at US$1.9bn in 2012. Turkey’s evolution towards digital TV services will help drive a 2012-2016 CAGR of 6.9%, with video devices such as TV sets, digital cameras and VCR players accounting for more than 80% of demand.
Mobile Handsets Mobile handset sales accounted for about 20% of Turkey’s consumer electronics spending in 2011. Turkey’s market handset sales are expected to grow at a CAGR of 13.9% to US$3.0bn in 2016. Sales will be dominated by the replacement market, with smartphones accounting for about 40% of Turkish handset market revenue in 2011. Smartphones face competition, however, from operator plans that offer subscribers USB-modem notebook and tablets bundled with mobile data plans. SHOW LESS READ MORE >
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