Turkey Food and Drink Report Q2 2012
Business Monitor International, February 2012, Pages: 90
Turkey Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Turkey's food and drink industry.
Although Turkey’s medium-term macroeconomic outlook has deteriorated significantly in recent months owing to a confluence of domestic and external factors, we still view the country’s food and drink market as one of the most promising globally. Our outlook is supported by the country’s large and growing population base and aspiring consumers, who are increasingly looking for convenience and novelty. The development of modern mass grocery retail (MGR) outlets will continue to support the development of both values and volumes of food and drink products.
Headline Industry Data (local currency)
- 2012 per capita food consumption value sales = +6.4%; forecast compound annual growth to 2016 = +7.0%.
- 2012 beer volume sales = +1.5%; forecast compound annual growth to 2016 = +3.8%.
- 2012 mass grocery value retail sales = +12.7%; forecast compound annual growth to 2016 = +12.6%.
Key Company Trends Turkish Confectionery Sector Continues to Attract Multinational Interest – In January 2012, Italian confectionery firm Ferrero was reported to be planning a new EUR90mn (US$124mn) confectionery facility in Turkey. The site, located in Manisa province, is expected to be operational by 2013. Ferrero aims to target the growing Turkish retail market for packaged products, in particular chocolate, as Turkey has seen its growth rate for chocolate exceed the rest of Western Europe over the five years to 2011. Ferrero will initially employ 200 staff, with plans to hire a further 200 when operations grow.
Local Bottled Water Producer Acquired by Agthia Group – In December 2011, UAE-based food and beverage company Agthia Group acquired Turkish spring water manufacturer Pelit Su. Agthia Group Chairman Rashed Mubarak Al Hajeri said that the acquisition was indicative of the company's plans for global growth in various sectors of the food and beverage industry.
Key Risks To Outlook Economic Headwinds – Downside risks to the Turkish economy are becoming increasingly pronounced in light of growing domestic inflationary pressures, a precarious external position and a deteriorating global macroeconomic backdrop. Accordingly, we have revised down our 2012 real GDP growth forecast to 1.8%, from 4.5% previously. Moreover, with the Turkish central bank likely required to maintain its tightening bias to combat elevated inflation, there remains the potential for a hard landing for the domestic economy at some point in 2012.
BMI Industry View
SWOT Analysis
Turkey Food Industry SWOT
Turkey Drink Industry SWOT
Turkey Mass Grocery Retail Industry SWOT
Business Environment
BMI’s Core Global Industry Views
Table: Agricultural Commodity Prices
Table: Core Views Q212
CEE Food & Drink Risk/Reward Ratings
Table: Central And Eastern Europe Food & Drink Risk/Reward Ratings Q212
Turkey’s Food And Drink Risk/Reward Ratings
Macroeconomic Outlook
Table: Turkey - Economic Activity
Industry Forecast Scenario
Consumer Outlook
Food
Food Consumption
Table: Food Consumption Indicators - Historical Data & Forecasts
Confectionery
Table: Value/Volume Sales of Selected Food Sub-sectors - Historical Data & Forecasts
Canned Food
Table: Canned Food
Processed Foods
Table: Fish
Table: Breads and Jellies
Dairy
Table: Dairy Volume Sales Production, Sales and Trade
Drink
Alcoholic Drinks
Table: Beer Volume/Value Sales – Historical Data & Forecasts
Soft Drinks
Table: Soft Drinks
Hot Drinks
Table: Tea Value/Volume Sales – Historical Data & Forecasts
Trade
Table: Trade Indicators – Historical Data & Forecasts
Mass Grocery Retail
Table: Turkey Mass Grocery Retail Sales by Format - Historical Data & Forecasts
Table E: Grocery Retail Sales By Format - Historical Data and Forecasts
Food
Key Industry Trends And Developments
Companies Raising Capital For Expansion
Multinational Interest Growing…
…As is Interest from Middle East Players
Market Overview
Consumption
Production
Confectionery
Agriculture
Organic Agriculture
Halal Food
Drink
Key Industry Trends And Developments
Coca Cola Iceçek Our Emerging Markets Pick
Foreign Companies Interested in Domestic Beverage Producers
Beer Market Growing
Anadolu Efes Expands in Russia and Ukraine
Bottled Water And Juices Important To Positive Soft Drinks View
Market Overview
Alcoholic Drinks
Beer
Spirits
Wine
Soft Drinks
Table: Soft Drinks Sales Breakdown In Turkey
Hot Drinks
Mass Grocery Retail
Key Industry Trends And Developments
Discount Stores Have Excellent Prospects
Duty Free Capitalising On Turkish Airlines Boom, Just Like In The Gulf
Market Overview
Leading Retailers
Table: Structure of Turkey's Mass Grocery Retail Sector by Number of Outlets, estimates
Table: Structure of Turkey's Mass Grocery Retail Market - Sales Value by Format (US$bn)
Table: Value of sales per outlet 2011
Competitive Landscape
Consumer Share Price Analysis
Table: Food and Drink Key Players
Table: Key Players in Turkey’s Mass Grocery Retail Sector
Company Monitor
Food
Ülker Group
Nestlé Turkey
Sabanci Holding
Drink
Anadolu Efes
Coca-Cola Içecek (CCI)
Mass Grocery Retail
Migros Turk
BIM
Tesco Kipa
BMI Methodology
Risk/Reward Ratings Methodology
Table: Rewards
Table: Risks
Weighting
Table: Weighting
BMI Food & Drink Industry Glossary
Food & Drink
Mass Grocery Retail
BMI Food & Drink Forecasting & Sourcing
How We Generate Our Industry Forecasts
Sourcing
- Ülker Group
- Nestlé Turkey
- Sabanci Holding
- Anadolu Efes
- Coca-Cola Içecek (CCI)
- Migros Turk
- BIM
- Tesco Kipa
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