Connected TV - Services & Interfaces - Players - Strategies - Market Forecasts
IDATE, March 2012, Pages: 65
This study analyses the service offerings and the various connected TV interface models. It examines the positioning and strategies of the major players of connected TV. It also provides forecastsfor the market of OTT video services on TV by 2016 in the major countries and internationally.
Report's Key Questions:
- Services on connected TV: what role for international and local brands?
- Interfaces: portals, widgets or search engines?
- The new control tools: what role for tablets?
- The key positionings of connected TV offerings: complement or competition with TV channels?
- What differences between the North American and European markets?
- What evolution in the relationship between rights holders and TV channels?
- Will network operators adopt the OTT services?
- What is the impact of connected TV on the global broadcasting market?
Deliverables
- Report (pdf)
- Slideshow (pdf)
1. Executive Summary
Key findings
1.1 Connected TV services and interfaces
1.2 Connected TV service models
1.3 Player strategies
1.4 Market forecasts
The market for VOD services on connected TVs
Impact on the overall TV/video market
2. Methodology
2.1 Definition and scope
Connected TV
Managed and over-the-top (OTT) video services
2.2 Forecasting principles
2.3 Geographic regions
3. Services and Interfaces
3.1 Connected TV services
3.1.1 Types of service
3.1.2 Video services
A broad array of underutilized services
3.1.3 Internet services: centered around the big global Web brands
3.2 User interface
3.2.1 Quality of the user interface: essential ingredient of a connected TV solution
A necessary condition for adoption
A key differentiator
3.2.2 User interface models
Portals
Widgets/overlays
Content search engines
3.2.3 Positioning of players in the connected TV market
3.3 What is the future of the remote control
3.3.1 The limits of the traditional remote
3.3.2 Next-generation remotes
3.3.3 Voice and gesture recognition systems
3.3.4 Con
3.4 Risks for the user experience
4. Connected TV Players
4.1 Overview
The value chain
Strategic significance of connected TV for key players
4.2 Content producers and rightsholders
Producers involved to different extents in exploitation of content rights
Time to reconsider the territoriality of rights and content release windows
On the whole, producers and rightsholders rarely appear by name on connected TV
platforms
Will the new model be big American studios distributing content outside the US using
OTT
4.3 TV channels
A fragile economic environment
Theoretical opportunities and known threats
European channels more vulnerable
The pan-European HbbTV initiative
4.4 Distribution network operators
4.4.1 Broadcast network operators
Terrestrial operators
Satellite network operators
4.4.2 Two-way network operators
The threat of disintermediation
Increasingly open models
4.5 Web players
4.5.1 Distribution platform operators
Moving content distribution to the cloud
Will platform operators be integrating the device-technical platform-distribution platform
chain
4.5.2 Web service providers
4.6 Connectable STBs
4.6.1 Set-top boxes
4.6.2 Digital media boxes
Connectable DVRs
OTT video boxes
Connectable Blu-ray players
Video game consoles
4.7 Television manufacturers
Connectivity becoming a default feature
4.8 Players jockeying for position in the value chain
4.9 Main types of partnerships
4.9.1 Partnerships between packagers and connected device manufacturers
Microsoft-Canal+ partnership in France
4.9.2 Partnerships between fixed network operators and device manufacturers
The smart pipe strategy of Virgin Media and TiVo
4.9.3 Partnerships between platform providers and device manufacturers
5. Market Forecasts for OTT Video Services on the TV
5.1 Key drivers of demand
An attractive service offering
Social video
Fewer platforms
5.2 Market forecasts
Global VOD market
The market for VOD services on connected TVs
Importance of different segments
Impact on the overall TV/video market
Tables
Table 1: Video consumption patterns
Table 2: Types of connected TV service
Table 3: Comparison of Philips Smart TV offerings in the 5 major European countries
Table 4: Primary video services available on the main connected TV solutions in the US
Table 5: Presence of major Web sites on the main connected TV solutions in the US and France
Table 6: Strategic interest of players in connected TV
Table 7: Availability of iPlayer offering in the UK
Table 8: World market for video services on connected TVs
Table 9: Comparative growth rates of linear and new services
Figures
Figure 1: Connected TV access technologies
Figure 2: YouTube on Sony Bravia Internet Video
Figure 3: Sony Bravia Internet Widgets - Yahoo! News widget
Figure 4: Panasonic Viera Connect home screen
Figure 5: Philips Net TV home screen
Figure 6: Facebook widget on Verizon's FiOS TV
Figure 7: Widgets on Vudu Apps
Figure 8: Thematic menus on new Google TV interface
Figure 9: Content search engine on Google TV
Figure 10: Positioning of the offerings of connected TV players
Figure 11: The dedicated remote button for Panasonic's Viera Cast connected TV platform
Figure 12: Samsung remote for Samsung Smart TVs
Figure 13: Philips Dual Touch remote
Figure 14: New Sony touchpad remote for Google TV
Figure 15: Logitech Harmony 1100 advanced universal remote
Figure 16: Freebox V6 gyroscopic remote and virtual keyboard
Figure 17: LG Magic Motion Remote
Figure 18: Virtual keyboard displayed on the TV for entering text with the Nintendo Wii Remote
Figure 19: Microsoft's Kinect voice and gesture recognition system
Figure 20: Samsung TV Remote apps for Android smartphones and tablets
Figure 21: Panasonic Viera Remote iPhone app putting the touchscreen's capabilitites to use
Figure 22: TiVo application for iPad
Figure 23: Zeebox application for laptop, iPad and iPhone
Figure 24: Positioning of connected TV players along the value chain
Figure 25: Content release windows
Figure 26: The Walt
Figure 27: Breakdown of pay-TV revenues in France
Figure 28: Breakdown of OTT VOD revenues in France
Figure 29: Change in cumulative audience of top five TV channels in the major European countries and the United States
Figure 30: Installed base of Blu-ray players in the US and Europe, 2010-2015
Figure 31: Breakdown of installed base of connected devices, world, 2012-2016
Figure 32: Positioning of the key players in connected TV
Figure 33: Illustration of the three main types of partnership & some examples
Figure 34: Access to Canal+ services from the Xbox LIVE interface
Figure 35: Change in TV subscribers in the US, by platform
Figure 36: Breakdown of VOD services, 2011-2016
Figure 37: Market for video services on connected TVs in 2016
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