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Personal Care Trends Offering Opportunities for the Food and Drinks Sector Product Image

Personal Care Trends Offering Opportunities for the Food and Drinks Sector

  • Published: March 2012
  • Region: World
  • 143 Pages
  • Scripp Business Insights

High margins and added value in the personal care sector is derived from marketing innovation, investment in research and development, the use of science and claims, creating needs, and building customer loyalty. The food and drinks industry can use crossover trends from the personal care sector to the benefit of future product development.

Features and benefits

- Be aware of the personal care trends that are most relevant for the food and drink sector and understand how these can add value and increase margins.

- Gain insight into packaging developments within personal care and which elements of pack functionality and design can be applied to food products.

- Benchmark the landscape of new anti-aging products in both the food and drink and personal care sectors and evaluate future opportunities.

- Understand the importance of science and claims within the development and marketing of new consumer products.

- Identify future product crossovers between the food and drink and personal care sectors.

Highlights

Both the personal care and the food and drink sectors are adept at catering to the whole consumer market, but the personal READ MORE >

Format Properties
Electronic (PDF) The report will be emailed to you. The report is sent in PDF format. This is a single user license, allowing one specific user access to the product.
Enterprisewide The report will be emailed to you. The report is sent in PDF format. This is an enterprise license, allowing all employees within your organisation access to the product.
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