Greece Telecommunications Report Q2 2012
Business Monitor International, February 2012, Pages: 108
Business Monitor International's Greece Telecommunications Report provides industry professionals and strategists, corporate analysts, telecommunication associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Greece's telecommunications industry.
The Q212 update to BMI’s Greece Telecommunications Report provides revised forecasts through to 2016 for the mobile, ARPU, fixed-line and broadband markets. This is based on data issued by the regulator, the EETT, covering the period up to the end of September 2011, as well as operator data from incumbent OTE, Vodafone and wireline operators Forthnet and Hellas Online.
Greece’s telecommunications sector continues to struggle against the backdrop of an uncertain economic climate, one that is putting increased fiscal pressure on businesses and consumers alike. Yet, despite these macroeconomic factors, a few positive signs have emerged in the mobile market, with data from Q311 confirming that the three main operators have gained, rather than lost, subscribers for the second consecutive quarter. According to these data, the entire market gained 270,000 net additions in the third quarter of the year. BMI warns that the outlook remains bleak, however, with penetration remaining above 130%. We expect the market to remain stagnant with quarters of modest growth interspersed with periodic subscriber losses, particularly as we expect Cosmote has the scope for large losses, if it discounts inactive subscribers.
In November 2011, the government announced the results of a spectrum auction, with Cosmote and Vodafone Greece picking up blocks of spectrum in the 900MHz bandwidth and 1,800MHz bandwidth, and WIND Hellas gaining spectrum in the 900MHz bandwidth. The government raised EUR380.5mn in the sale – over and above the EUR360mn it expected to pocket – which is good news for the government as it works to lower its debt. Speculation still hangs over whether or not Vodafone Greece and WIND Hellas will merge – a move that some analysts suspect will be confirmed in 2012 – although any merger would be subjected to EU regulatory approval.
In other developments, at the end of December 2011, OTE signed a share purchase agreement with Telecom Serbia, whereby the latter will purchase OTE’s 20% stake in Telecom Serbia for EUR380mn, a deal that will see OTE pocket an additional EUR17mn as a minimum dividend from 2011. The transaction should be completed by the end of Q112.
Greece’s fixed-line sector posted declines in Q311 and BMI forecasts that it will continue to do so in the next five years. Areas with growth potential include mobile broadband, although, in the current economic circumstances, operators will have to settle for very low margins in order to be able to gain subscribers.
Executive Summary
SWOT Analysis
Greece Wireline SWOT
Greece Mobile SWOT
Greece Political SWOT
Greece Economic SWOT
Greece Business Environment SWOT
Risk/Reward Ratings
Western Europe Environment Ratings
Table: Western Europe Risk/Reward Ratings, Q212
Greece
Industry Forecast Scenario
Mobile
Table: Telecoms Sector – Mobile, 2009-2016
ARPU
Table: Telecoms Sector - Mobile ARPU, 2009-2016
Fixed Line
Table: Telecoms Sector – Fixed Line, 2009-2016
Internet
Table: Telecoms Sector - Internet, 2009-2016
Market Data Analysis
Mobile
Table: Greek Mobile Market, Q311
Table: Greek Mobile Net Additions, H111
ARPU
3G
Mobile Contract Wins
Table: Mobile Contract Wins
Mobile Operator Data
Table: Market Overview
Table: Cosmote
Table: Vodafone
Table: WIND Hellas
Mobile Content
Regional Outlook
Table: Smart Meter Race Is On
Greece Outlook
HSDPA And HSUPA
Value-Added Services Timeline
Table: Selected VAS Services
Fixed Line
Table: Greek Fixed-Line Market – Total Voice Minutes, Q210 And Q211 (mn)
Broadband
Table: Greece's Broadband Market, Q211
VDSL
FTTH
WiMAX
IPTV
Table: Forthnet NOVA Subscribers, 2010 And 2011
Wireline Contract Wins
Table: Selected Wireline Contract Wins
Regulatory Environment & Industry Developments
Table: Greece Regulatory Bodies And Their Responsibilities
Legislation And Market Liberalisation
Competition Policy
Interconnection
Regulatory Developments
Industry Developments
Competitive Landscape
Key Players
Table: Key Players: Greece Telecoms Sector
Table: Selected Operator Financial Parameters
Company Monitor
Huawei Focuses On Devices And Cloud Services For Western Europe
Table: Vendors' Financial Performance (US$mn), 2009-2010
Company Profiles
Hellenic Telecommunications Organization (OTE)
Vodafone Greece
WIND Hellas
Forthnet
Hellas Online (HOL)
Regional Telecommunications Penetration Overview
Mobile
Table: Regional Mobile Penetration Overview
Fixed Line
Table: Regional Fixed-Line Penetration Overview
Broadband
Table: Regional Broadband Penetration Overview
Table: Glossary Of Terms
BMI Methodology
How We Generate Our Industry Forecasts
Table: Key Indicators For Telecommunications Industry Forecasts
Telecoms Business Environment Ratings
Risk/Reward Ratings Methodology
Ratings System
Indicators
Table: Ratings Indicators
Weighting
Table: Weighting Of Indicators
- Hellenic Telecommunications Organization (OTE)
- Vodafone Greece
- WIND Hellas
- Forthnet
- Hellas Online (HOL)
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