Consumer Trends in the Pasta & Noodles Market in France

Synopsis
This report provides the results for the Pasta & Noodles market in France from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary
Why was the report written?
Marketers in the Pasta & Noodles market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Pasta & Noodles market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the organized retail market has been characterized by an increased amount of discount and own-brand products. The weak French economy has forced consumers to evaluate and possibly alter their consumption patterns of many products, including Pasta & Noodles. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope
Consumer survey data for the following specific categories: Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried Noodles and Dried Pasta.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.

Key Highlights
Brand analysis reveals that private label penetration is the highest in the Chilled Noodles category, at more than 55% by volume. However it is low in Chilled Pasta, only 14%. This shows that retailers should be able to substantially grow their share of the Chilled Pasta market.

Market valuation shows Dried Pasta is the largest selling product in the Pasta & Noodles market in France, accounting for nearly half of the total market in value terms. This is despite accounting for 63% of the market by volume, showing that consumers are generally unwilling to purchase premium Dried Pasta products.

Significant “attitude-behavior” gaps exist between the share of consumers citing that a trend affects their consumption and the actual share of the market value these trends influence in most Pasta & Noodles product categories in France. This is because consumers don’t always act on these trends – the result is that overall trend influence is limited, but has the potential to grow

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Pasta & Noodles Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Ambient Noodles
2.2.2 Ambient Pasta
2.2.3 Chilled Noodles
2.2.4 Chilled Pasta
2.2.5 Dried Noodles
2.2.6 Dried Pasta
2.3 Behavioral Trends and Market Value
2.3.1 Ambient Noodles
2.3.2 Ambient Pasta
2.3.3 Chilled Noodles
2.3.4 Chilled Pasta
2.3.5 Dried Noodles
2.3.6 Dried Pasta
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Ambient Noodles
3.1.2 Ambient Pasta
3.1.3 Chilled Noodles
3.1.4 Chilled Pasta
3.1.5 Dried Noodles
3.1.6 Dried Pasta
3.2 Consumer Profiles by Product Category
3.2.1 Ambient Noodles
3.2.2 Ambient Pasta
3.2.3 Chilled Noodles
3.2.4 Chilled Pasta
3.2.5 Dried Noodles
3.2.6 Dried Pasta
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Pasta & Noodles Brand Choice and Private Label Shares
4.2.1 Ambient Noodles
4.2.2 Ambient Pasta
4.2.3 Chilled Noodles
4.2.4 Chilled Pasta
4.2.5 Dried Noodles
4.2.6 Dried Pasta
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Pasta & Noodles
5.1.2 Ambient Noodles
5.1.3 Ambient Pasta
5.1.4 Chilled Noodles
5.1.5 Chilled Pasta
5.1.6 Dried Noodles
5.1.7 Dried Pasta
6 Consumption Impact: Market Valuation
6.1 Pasta & Noodles Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Pasta & Noodles Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Pasta & Noodles Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Pasta & Noodles
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Ambient Noodles
7.2.2 Retail Share by Volume - Ambient Pasta
7.2.3 Retail Share by Volume - Chilled Noodles
7.2.4 Retail Share by Volume - Chilled Pasta
7.2.5 Retail Share by Volume - Dried Noodles
7.2.6 Retail Share by Volume - Dried Pasta
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Aldi Switching Analysis
7.3.3 Auchan Switching Analysis
7.3.4 Carrefour Switching Analysis
7.3.5 Casino Switching Analysis
7.3.6 Cora Switching Analysis
7.3.7 ITM (Intermarché) Switching Analysis
7.3.8 Leclerc Switching Analysis
7.3.9 Louis Delhaize Switching Analysis
7.3.10 Monoprix Switching Analysis
7.3.11 Système U Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Pasta & Noodles, by Retailer Used
7.4.1 Aldi
7.4.2 Auchan
7.4.3 Carrefour
7.4.4 Casino
7.4.5 Cora
7.4.6 ITM (Intermarché)
7.4.7 Leclerc
7.4.8 Monoprix
7.4.9 Système U
7.4.10 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer


List of Tables
Table 1: Volume Units for the Pasta & Noodles Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: France Survey Respondent Profile (weighted), 2011
Table 4: France Pasta & Noodles Value Share (%), by Age Groups, 2011
Table 5: France Pasta & Noodles Value Share (%), by Gender, 2011
Table 6: France Pasta & Noodles Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: France Pasta & Noodles Value Share (%) by Education Level Achieved Groups, 2011
Table 8: France Pasta & Noodles Value Share (%) by Wealth Groups, 2011
Table 9: France Pasta & Noodles Value Share (%) by Busy Lives Groups, 2011
Table 10: France Ambient Noodles Consumer Group Share (% market value), 2011
Table 11: France Ambient Pasta Consumer Group Share (% market value), 2011
Table 12: France Chilled Noodles Consumer Group Share (% market value), 2011
Table 13: France Chilled Pasta Consumer Group Share (% market value), 2011
Table 14: France Dried Noodles Consumer Group Share (% market value), 2011
Table 15: France Dried Pasta Consumer Group Share (% market value), 2011
Table 16: France Total Ambient Noodles Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: France Total Ambient Pasta Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: France Total Chilled Noodles Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: France Total Chilled Pasta Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: France Total Dried Noodles Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: France Total Dried Pasta Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: France Ambient Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: France Ambient Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: France Ambient Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: France Ambient Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: France Chilled Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: France Chilled Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: France Chilled Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: France Chilled Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: France Dried Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: France Dried Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: France Dried Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: France Dried Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: France Ambient Noodles Consumer Profiles (% consumers by sub-group), 2011
Table 35: France Ambient Pasta Consumer Profiles (% consumers by sub-group), 2011
Table 36: France Chilled Noodles Consumer Profiles (% consumers by sub-group), 2011
Table 37: France Chilled Pasta Consumer Profiles (% consumers by sub-group), 2011
Table 38: France Dried Noodles Consumer Profiles (% consumers by sub-group), 2011
Table 39: France Dried Pasta Consumer Profiles (% consumers by sub-group), 2011
Table 40: France Pasta & Noodles Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 41: France Ambient Noodles Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 42: France Ambient Pasta Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 43: France Chilled Noodles Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 44: France Chilled Pasta Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 45: France Dried Noodles Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 46: France Dried Pasta Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: France, Overall Pasta & Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 48: France, Ambient Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 49: France, Ambient Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 50: France, Chilled Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 51: France, Chilled Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 52: France, Dried Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 53: France, Dried Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: France Pasta & Noodles Market Value (Euro million), by Category, 2011
Table 55: France Pasta & Noodles Market Value (US$ million), by Category, 2011
Table 56: France Pasta & Noodles Market Volume (Kg m), by Category, 2011
Table 57: France Pasta & Noodles Market Share (US$ million), by Category, 2011
Table 58: France Pasta & Noodles Expenditure Per Capita (Euro), by Category, 2011
Table 59: France Pasta & Noodles Expenditure Per Capita (US$), by Category, 2011
Table 60: France Pasta & Noodles Expenditure Per Household (Euro), by Category
Table 61: France Pasta & Noodles Expenditure Per Household (US$), by Category
Table 62: France Pasta & Noodles Market Volume Share (Kg m), by Category, 2011
Table 63: France Pasta & Noodles Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 64: France Pasta & Noodles Consumption Per Household (Kg m / Households m), by Category, 2011
Table 65: France Pasta & Noodles Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 66: France Ambient Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 67: France Ambient Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 68: France Chilled Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 69: France Chilled Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 70: France Dried Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 71: France Dried Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 72: France Switchers to Aldi for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 73: France Switchers to Auchan for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 74: France Switchers From Auchan for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 75: France Switchers to Carrefour for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 76: France Switchers From Carrefour for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 77: France Switchers to Casino for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 78: France Switchers From Casino for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 79: France Switchers to Cora for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 80: France Switchers From Cora for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: France Switchers to ITM (Intermarché) for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: France Switchers From ITM (Intermarché) for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: France Switchers to Leclerc for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: France Switchers From Leclerc for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: France Switchers to Louis Delhaize for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: France Switchers From Louis Delhaize for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: France Switchers to Monoprix for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: France Switchers From Monoprix for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: France Switchers to Système U for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: France Switchers From Système U for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: France Switchers to Other for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: France Switchers From Other for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: France Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Aldi (% by Subgroup, as tracked by the Survey), 2011
Table 94: France Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 95: France Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 96: France Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2011
Table 97: France Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Cora (% by Subgroup, as tracked by the Survey), 2011
Table 98: France Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From ITM (Intermarché) (% by Subgroup, as tracked by the Survey), 2011
Table 99: France Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Leclerc (% by Subgroup, as tracked by the Survey), 2011
Table 100: France Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Monoprix (% by Subgroup, as tracked by the Survey), 2011
Table 101: France Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Système U (% by Subgroup, as tracked by the Survey), 2011
Table 102: France Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011


List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: France Pasta & Noodles Value Share (%), by Age Groups, 2011
Figure 3: France Pasta & Noodles Value Share (%), by Gender, 2011
Figure 4: France Pasta & Noodles Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: France Pasta & Noodles Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: France Pasta & Noodles Value Share (%) by Wealth Groups, 2011
Figure 7: France Pasta & Noodles Value Share (%) by Busy Lives Groups, 2011
Figure 8: France Ambient Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: France Ambient Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: France Ambient Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: France Ambient Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: France Chilled Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: France Chilled Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: France Chilled Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: France Chilled Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: France Dried Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: France Dried Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: France Dried Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: France Dried Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: France Pasta & Noodles Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 21: France Pasta & Noodles Market Share (US$ million), by Category, 2011
Figure 22: France Pasta & Noodles Expenditure Per Capita (US$), by Category, 2011
Figure 23: France Pasta & Noodles Expenditure Per Household (US$), by Category
Figure 24: France Pasta & Noodles Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 25: France Ambient Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 26: France Ambient Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 27: France Chilled Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 28: France Chilled Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 29: France Dried Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 30: France Dried Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 31: France People Who Have Switched Retailer for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

Carrefour, Leclerc, Auchan, ITM (Intermarché), Système U, Casino, Monoprix, Cora, Aldi, Auchan, Carrefour

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