Cerulli Edge - U.S. Edition Topic: Social Media

Cerulli Associates, July 2011, Pages: 20

The Cerulli Edge™ - U.S. Asset Management Edition is a monthly research publication focusing broadly on key U.S. financial services industry trends and topics. Each issue is devoted to a different theme, providing our clients with current access to a broad range of insights and analysis of topics related to product development and strategy, distribution, pricing, and market segmentation.

In the July 2011 issue of The Cerulli Edge — U.S. Asset Management Edition, analysts from Cerulli’s retail asset management practice examine how social media is changing the playing field for asset managers and how they are responding.

This month’s Quantitative Insights uses Cerulli’s proprietary data to examine social media use, social media outlets, potential for social media outlets, and manager use of social media.

Social Media: Social Climbers

Managers climb on the social media bandwagon
- Asset Managers' Use of Social Media Sites, 2011
Social Media Adoption: Buckle Up!

Steering social media to optimize opportunities and mitigate risks
- Asset Managers' Approach to Social Media
- Managers Social Media Content by Outlet, 2011
- Department Sign Off for Social Media, 2011
- Regulatory Challenges Associated with Social Media Use, 2011

Social Media Resources, Organizations, and Processes: The Social Organization

Processes and adequate resources essential for social media efforts
- Departments Impacted by Social Media, 2011
- Percent of Asset Managers with Dedicated Resources for Social Media Efforts, 2011
- Area Where Social Media Initiatives Reside Within Organizations, 2011
- This Season's Must-Have: Employee policies for use of social media
- Policies or Tactics Regarding Employee Use of Social Media Networking Sites, 2011

Mobile Applications: Mobilized for Sales

Mobile devices are a significant driver of change
- Managers Rate Motivations for Use of Social Media, 2011
- Asset Managers' Website Functions, 2010
- Top-15 Long-Term Mutual Fund Managers' Use of Mobile Applications, April 2011

Quantitative Insights

Social Media Use
- Adoption of Social Media as a Viable Option, 2010 vs. 2011
- Reasons Managers Are Not Currently Pursuing Social Media, 2010

Social Media Outlets
- Asset Manager Use of Facebook Functions, 2011
- Asset Manager Use of Twitter Functions, 2011

Potential for Social Media Outlets
- Social Networking Sites with the Greatest Potential for Asset Management Firms, 2011

Manager Use of Social Media
- Top-5 Mutual Fund and ETF Managers and Social Networking Sites Used, April 2011
- Managers Describe How They Are Using Social Media, 2011
- Asset Managers' Advisor Website Functions by Use, 2010

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