Future of Furnishings Products in Russia to 2015: Market Profile

BRICdata, March 2012, Pages: 68

Synopsis
- The report provides top-level market analysis, information and insights into the furnishings products industry in Russia, including:
- Current, historic and forecast values and trends for the Russian furnishings products industry
- A comprehensive analysis of market attractiveness, covering the key trends, drivers and challenges
- Description and analysis of the key distribution channels and end-user markets for the furnishings products industry
- Profiles of the top furnishings product companies in Russia

Summary
Due to the impact of the global economic crisis on the Russian housing market, furnishing products registered a lower growth in 2009. However, furnishing products sales recovered with a growth rate of XX% in 2010. Furnishing products was the second-largest category by demand in the Russian interior products industry, and it is expected to retain this position over the forecast period. The anticipated growth of the Russian housing market during the forecast period is expected to have a positive impact on the sale of furnishing products.

Since Russian consumers focus is more on product design and quality, furnishing manufacturers have started producing products to address this focus. Due to the presence of a large import market, which is dominated by Italian furnishing products, Russian producers such as Shatura Mebel, Galerie Neuhaus, Kukhni Maria, Stilnye Kukhni and Shatura Mebel compete among themselves for the remaining market share. Considering the gradual improvement in Russia’s housing and private consumption, the demand for furnishings is expected to rise steadily over the forecast period.

Scope
- This report provides an extensive analysis of the furnishings products market in Russia
- It details historical values for the furnishings products industry for 2006–2010 and forecast figures for 2010–2015
- It offers a top-level analysis of individual markets, as well as category-specific market values for the report’s 2006–2010 review period and market forecasts until 2016
- The report provides a top-level analysis of the furnishings products market’s production, distribution and consumption dynamics
- Using Porter’s industry-standard “Five Forces” analysis, it details the furnishings products market’s competitive landscape, for both manufacturers and retailers

Reasons To Buy
- Gain a detailed understanding of the manufacturing, trade, retail and demand-side dynamics within the furnishings products market in Russia
- Analyse key market trends and opportunities for both existing operators and prospective new market entrants
- Assess the competitive landscape in the furnishings product manufacturing and retail sectors, enabling the formulation of effective market-entry strategies

1 Market Attractiveness of Interior Products in Russia
1.1 Interior Products Market Size and Forecast
1.1.1 Interior Products Market Size, Total
1.1.2 Interior Products Demand by Product Category
1.1.3 Interior Product Demand Analysis by End-User
1.2 Interior Product Analysis by Distribution Channel
1.3 Market Trends and Key Drivers
1.3.1 Impact of the 2014 Winter Olympics
1.3.2 Growing Russian housing market
1.3.3 Changing demographic profile
1.3.4 Diversified culture driven growth
1.4 Porter's Five Forces Analysis - Interior Products Manufacturing
1.4.1 Bargaining power of supplier: medium
1.4.2 Bargaining power of buyer: high
1.4.3 Barrier to entry: medium
1.4.4 Intensity of rivalry: high
1.4.5 Threat of substitution: low to medium
1.5 Porter's Five Forces Analysis - Interior Products Retailing
1.5.1 Bargaining power of suppliers: low
1.5.2 Bargaining power of buyer: medium to high
1.5.3 Barrier to entry: medium
1.5.4 Intensity of rivalry: high
1.5.5 Threat of substitution: low to medium
1.6 Benchmarking with Key Markets
2 Furnishing Products
2.1 Demand Dynamics and Forecast of Furnishing Products
2.1.1 Furnishing Products Market Size
2.1.2 Furnishing Products Analysis by Product Segment
2.1.3 Furnishing Products Analysis by End-User
2.1.4 Furnishing Products Analysis by Distribution Channel
2.2 Furnishing Products Production Dynamics
2.3 Furnishing Products Imports and Exports
2.4 Furnishing Products Key Trends and Drivers
3 Competitive Landscape and Strategic Insights
3.1 Competitive Landscape - Manufacturing
3.2 Key Manufacturing Companies
3.3 Kemira HIM - Company Overview
3.3.1 Kemira HIM - Key Facts
3.3.2 Kemira HIM - Major Products and Services
3.3.3 Kemira HIM - major competitors
3.3.4 Kemira HIM - Key Employees
3.4 AkzoNobel - Company Overview
3.4.1 AkzoNobel - Key Facts
3.4.2 AkzoNobel - major products
3.4.3 AkzoNobel - major competitors
3.4.4 AkzoNobel - key employees
3.5 Shatura Furniture Company - Company Overview
3.5.1 Shatura Furniture Company - key facts
3.5.2 Shatura Furniture Company - major products
3.5.3 Shatura Furniture Company - major competitors
3.5.4 Shatura Furniture Company - Key Employees
3.6 Tikkurila - Company Overview
3.6.1 Tikkurila - key facts
3.6.2 Tikkurila - Major Products and Services
3.6.3 Tikkurila - major competitors
3.6.4 Tikkurila - Key Employees
3.7 Cersanit - Company Overview
3.7.1 Cersanit - key facts
3.7.2 Cersanit - Major Products and Services
3.7.3 Cersanit - Major Competitors
3.7.4 Cersanit - Key Employees
3.8 Competitive Landscape - Retail
3.9 Key Retailing Companies
3.1 Felix. - Company Overview
3.10.1 Felix. - Key Facts
3.10.2 Felix - major products and services
3.10.3 Felix - major competitors
3.10.4 Felix - Key Employees
3.11 IKEA Russia - Company Overview
3.11.1 IKEA Russia - Key Facts
3.11.2 IKEA Russia - Major Products and Services
3.11.3 IKEA Russia - Major Competitors
3.11.4 IKEA Russia - key employees
3.12 Maxidom LLC - Company Overview
3.12.1 Maxidom LLC - Key Facts
3.12.2 Maxidom LLC - Major Products and Services
3.12.3 Maxidom LLC - Major Competitors
3.12.4 Maxidom LLC - Key Employees
3.13 Castorama - Company Overview
3.13.1 Castorama - Key Facts
3.13.2 Castorama - Major Products and Services
3.13.3 Castorama - Major Competitors
3.13.4 Castorama - Key Employees
3.14 OBI Franchise Center - Company Overview
3.14.1 OBI Franchise Center - Key Facts
3.14.2 OBI Franchise Center - Major Products and Services
3.14.3 OBI Franchise Center - Major Competitors
3.14.4 OBI Franchise Center - Key Employees
4 Appendix
4.1 About BRIC Data
4.1.1 Our Areas of Expertise
4.2 Methodology
4.3 Definitions
4.4 Disclaimer

List of Tables
Table 1: Russian Interior Products Market Size, 2006-2010
Table 2: Russian Interior Products Demand Forecast, 2010-2015
Table 3: Russian Interior Products Demand by Product Category (RUB MIllion), 2006-2010
Table 4: Russian Interior Products Demand by Product Category (US$ MIllion), 2006-2010
Table 5: Russian Interior Products Demand Forecast by Product Category (RUB MIllion), 2010-2015
Table 6: Russian Interior Products Demand Forecast by Product Category (US$ MIllion), 2010-2015
Table 7: Russian Interior Products Demand by End-User (RUB Million), 2006-2010
Table 8: Russian Interior Products Demand by End-User (US$ Million), 2006-2010
Table 9: Russian Interior Products Demand Forecast by End-User (RUB MIllion), 2010-2015
Table 10: Russian Interior Products Demand Forecast by End-User (US$ MIllion), 2010-2015
Table 11: Russian Interior Products Distribution by Channel (RUB Million), 2006-2010
Table 12: Russian Interior Products Distribution by Channel (US$ Million), 2006-2010
Table 13: Russian Interior Products Distribution Forecast by Channel (RUB MIllion), 2010-2015
Table 14: Russian Interior Products Distribution Forecast by Channel (US$ MIllion), 2010-2015
Table 15: Russian Furnishing Products Market Size, 2006-2010
Table 16: Russian Furnishing Products Market Size Forecast, 2010-2015
Table 17: Russian Furnishing Products Demand by Segments (RUB Million), 2006-2010
Table 18: Russian Furnishing Products Demand by Segments (US$ Million), 2006-2010
Table 19: Russian Furnishing Products Demand by Segment Forecast (RUB MIllion), 2010-2015
Table 20: Russian Furnishing Products Demand by Segment Forecast (US$ MIllion), 2010-2015
Table 21: Russian Furnishing Products Demand by End-User (RUB Million), 2006-2010
Table 22: Russian Furnishing Products Demand by End-User (US$ Million), 2006-2010
Table 23: Russian Furnishing Products Demand by End-User Forecast (RUB MIllion), 2010-2015
Table 24: Russian Furnishing Products Demand by End-User Forecast (US$ Million), 2010-2015
Table 25: Russian Furnishing Products Distribution (RUB Million), 2006-2010
Table 26: Russian Furnishing Products Distribution (US$ Million), 2006-2010
Table 27: Russian Furnishing Products Distribution Forecast (RUB MIllion), 2010-2015
Table 28: Russian Furnishing Products Distribution Forecast (US$ MIllion), 2010-2015
Table 29: Russian Furnishing Products Domestic Production, 2006-2010
Table 30: Russian Furnishing Products Domestic Production Forecast, 2010-2015
Table 31: Russian Furnishing Products Imports, 2006-2010
Table 32: Russian Furnishing Products Imports Forecast, 2010-2015
Table 33: Russian Furnishing Products Exports, 2006-2010
Table 34: Russian Furnishing Products Exports Forecast, 2010-2015
Table 35: Russian Interior Products Market - Leading Manufacturers
Table 36: Kemira HIM, Key Facts
Table 37: Kemira HIM, Major Products and Services
Table 38: Kemira HIM, Key Employees
Table 39: AkzoNobel, Key Facts
Table 40: AkzoNobel, Major Products and Services
Table 41: AkzoNobel, Key Employees
Table 42: Shatura Furniture Company, Key Facts
Table 43: Shatura Furniture Company, Major Products and Services
Table 44: Shatura Furniture Company, Key Employees
Table 45: Tikkurila, Key Facts
Table 46: Tikkurila, Major Products and Services
Table 47: Tikkurila, Key Employees
Table 48: Cersanit, Key Facts
Table 49: Cersanit, Major Products
Table 50: Cersanit, Key Employees
Table 51: Russian Interior Products Market - Leading Retailers
Table 52: Felix, Key Facts
Table 53: Felix,, Major Products and Services
Table 54: Felix, Key Employees
Table 55: IKEA Russia, Key Facts
Table 56: IKEA Russia, Major Products and Services
Table 57: IKEA Russia, Key Employees
Table 58: Maxidom LLC, Key Facts
Table 59: Maxidom LLC, Major Products and Services
Table 60: Maxidom LLC, Key Employees
Table 61: Castorama, Key Facts
Table 62: Castorama, Major Products and Services
Table 63: Castorama, Key Employees
Table 64: OBI Franchise Center, Key Facts
Table 65: OBI Franchise Center, Major Products and Services
Table 66: OBI Franchise Center, Key Employees
Table 67: Distribution Channel Definitions
Table 68: Interior Products Definitions

List of Figures
Figure 1: Russian Interior Products Market Size (US$ Million), 2006-2010
Figure 2: Russian Interior Products Demand Forecast (US$ Million), 2010-2015
Figure 3: Russian Interior Products Demand by Product Category (%), 2006-2010
Figure 4: Russian Interior Products Demand Forecast by Product Category (%), 2010-2015
Figure 5: Russian Interior Products Demand by End-User (%), 2006-2010
Figure 6: Russian Interior Products Demand Forecast by End-User (%), 2010-2015
Figure 7: Russian Interior Products Distribution by Channel (US$ Million), 2006-2010
Figure 8: Russian Interior Products Distribution Forecast by Channel (%), 2010-2015
Figure 9: Russian Interior Design Product Manufacturing Industry - Five Forces Analysis
Figure 10: Russian Interior Design Product Manufacturing Industry - Five Forces Analysis
Figure 11: Russian Interior Products Industry Benchmarked With Key Markets, 2006-2015
Figure 12: Russian Furnishing Products Market Size (US$ Million), 2006-2010
Figure 13: Russian Furnishing Products Market Size Forecast (US$ Million), 2010-2015
Figure 14: Russian Interior Products Demand by Product Category (%), 2006-2010
Figure 15: Russian Furnishing Products Demand by Segment Forecast (%), 2010-2015
Figure 16: Russian Furnishing Products Demand by End-User (%), 2006-2010
Figure 17: Russian Furnishing Products Demand by End-User Forecast (%), 2010-2015
Figure 18: Russian Furnishing Products Distribution (%), 2006-2010
Figure 19: Russian Furnishing Products Distribution Forecast (%), 2010-2015
Figure 20: Russian Furnishing Products Domestic Production (US$ Million), 2006-2010
Figure 21: Russian Furnishing Products Domestic Production Forecast (US$ Million), 2010-2015
Figure 22: Russian Furnishing Products Imports (US$ Million), 2006-2010
Figure 23: Russian Furnishing Products Imports Forecast (US$ Million), 2010-2015
Figure 24: Russian Furnishing Products Exports (US$ Million), 2006-2010
Figure 25: Russian Furnishing Products Exports Forecast (US$ Million), 2010-2015

Due to the impact of the global economic crisis on the Russian housing market, furnishing products registered a lower growth in 2009. However, furnishing products sales recovered with a growth rate of XX% in 2010. Furnishing products was the second-largest category by demand in the Russian interior products industry, and it is expected to retain this position over the forecast period. The anticipated growth of the Russian housing market during the forecast period is expected to have a positive impact on the sale of furnishing products.

Since Russian consumers focus is more on product design and quality, furnishing manufacturers have started producing products to address this focus. Due to the presence of a large import market, which is dominated by Italian furnishing products, Russian producers such as Shatura Mebel, Galerie Neuhaus, Kukhni Maria, Stilnye Kukhni and Shatura Mebel compete among themselves for the remaining market share. Considering the gradual improvement in Russia’s housing and private consumption, the demand for furnishings is expected to rise steadily over the forecast period.

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