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2011 North America Broadcast Equipment Purchasing Trends: Purchasing Trends Bullish for 2012 to 2014— Double Digit Growth Expected in CAPEX Budgets
Frost & Sullivan, April 2012, Pages: 97
The goals of this research study are to provide a broad understanding of purchasing trends surrounding broadcast equipment (which includes video servers, cameras, and encoders) among broadcasters in the United States and Canada. This research study also investigates what factors are considered important for purchasing decisions—such as price, performance, and brand preference. The study also enables readers to understand how small (those with 100 or less employees) and large (those with more than 100 employees) broadcasters differ in their needs and perceptions, which allows for a better understanding of the market trends and outlook.
A web-based survey methodology was used for the United States, while a phone interview methodology was used for Canada.
Specifically, our web-based survey methodology utilizes online panels to source only qualified respondents. Respondents must meet requirements set by a screening process, prior to full survey participation.
Online panel members consist of individuals who volunteer to participate in web-based surveys, and they typically receive compensation directly from their panel membership for participating in qualified survey research. In general, survey respondents do not receive direct compensation from Frost & Sullivan for participating in our research.
The survey was conducted November-December 2011.
-Research Objectives and Methods
-Executive Summary and Implications
-Technical Equipment Brand Ownership
-Video Cameras Usage And Ownership
-Content Storage and Formats Usage
-Server Usage and Ownership
-Media Asset Management
-Capture Card and Ownership
-The Frost & Sullivan Story
High definition (HD) and advanced technologies are the primary drivers for equipment purchases and upgrades in the broadcast industry in North America. While analog transmission was switched off in the United States in June 2009, and in August 2011 in Canada, significant footprints of standard definition (SD) and analog remain, as almost one-third of the content is produced on tape. The broadcast industry typically exhibits a three to five year purchase cycle for new equipment, and many broadcasters appear to be gearing for an upgrade in their stations.
Recovering from the impact of the 2009 economic recession, broadcasters expect a xx percent (among small broadcasters) to xx percent (among large broadcasters) increase in budgets. Broadcasters, small or large, will need to invest in new equipment to keep up with competitors. Broadcasters expect to invest up to xx percent of their budget in video servers, cameras, and storage.
The leading vendors across various categories include Sony, Cisco, Grass Valley, and Harris. However, many broadcasters use multiple brands for the same application, even though the nature of usage may differ. Hence, brand perception results in this survey are not necessarily reflective of supply side trends. Such exceptions have been pointed out at times in the relevant sections of the analysis.
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