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Cerulli Edge - U.S. Edition Topic: Training and Education

Cerulli Associates, February 2012, Pages: 20

The Cerulli Edge™- U.S. Asset Management Edition is a monthly research publication focusing broadly on key U.S. financial services industry trends and topics. Each issue is devoted to a different theme, providing clients with current access to a broad range of our insights and analysis of topics related to product development and strategy, distribution, pricing, and market segmentation.

Overview: Crisi-tunity
After effects of bear market create opportunity for asset managers with progressive education campaigns
- Reasons Advisors Employ Alternative Investments, 2010
- Preferred Source of Portfolio Construction Support, 2011

Asset Manager and Advisor: Doing More with More

Product proliferation raises the stakes for wholesalers
- Sales Manager Time Allocation, 2008–2011
- Source of Newly Hired Field Wholesalers, 2008–2011
- Sales Managers: Effectiveness of Wholesaler Training Methods, 2011
- Current vs. Ideal Wholesaler Compensation Plan, 2011

Asset Manager and Gatekeeper: Opening Gates Through Education

Education plays crucial role in building relationships with gatekeepers
- Asset Managers: Most Important Elements in Developing Relationships with Professional Buyers, 2011
- Percentage of Mutual Fund and Separate Account Sales Influenced by B/D Professional
Buyers, 2011
- Advisor Opinion of Managed Account Types, 2011
- Mutual Fund Advisory Program Assets by Program Type: Packaged, Hybrid, and Open,
2006–3Q 2011
- Greatest Challenges for Key/National Account Managers, 2011

Broker/Dealer and Advisor: Building Better Mousetraps?

Advisor use of tactical allocation increases need for advisor education
- Advisor Portfolio Construction Method, 2011
- Morningstar Investor vs. Fund Annualized Returns, 2010
- Advisor Descriptions of Their Portfolio Construction Process, 2011
- Max Allocation to Tactical Allocation Opportunity by Channel, 2011

Quantitative Insights

Advisors' Asset Manager Use
- Wholesalers vs. Advisors: Reasons Advisors Choose Asset Managers, 2011
- Number of Asset Managers Used by Advisors, 2008–2011

Broker/Dealer Employees' Influence
- Means Used by Advisor Teams to Make Product Decisions, 2011
- Advisor Time Allocation by Channel, 2011

Managed Accounts Opportunity
- Preferred Managed Account Program by Client Assets, 2011
- Program Marketshare of Managed Accounts Industry, 3Q 2006 vs. 3Q 2011

Advisor Practices
- Frequency with which Advisors Outsource Portfolio Construction, 2008–2011
- Most Effective Type of Marketing to Use with Advisors, 2011

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