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Indonesia Mobile Services, Data and Content Market in 2012 Product Image

Indonesia Mobile Services, Data and Content Market in 2012

  • Published: March 2012
  • Region: Indonesia
  • 70 Pages
  • Asia Pacific Research Group (APRG)

FEATURED COMPANIES

  • BakrieTel
  • Hutchison CP Telecom
  • INDOSAT
  • PT EXCELCOMINDO PRATAMA
  • PT Mobile-8 CDMA Network
  • Smart Telecom
  • MORE

Indonesian consumers are keenly embracing mobile applications, with email, social networking, and music being consumed across the country. Our forecast for the Indonesian market shows good incremental growth for mobile applications – with revenue for mobile VAS (excluding SMS) and mobile applications to pass the hundred million dollar mark next year. APRG’s 2012 market research provides an in-depth look at the growth segments of the mobile services business in Indonesia. It outlines how Indonesia’s mobile operators, application and content providers are positioning themselves to compete in Indonesia’s mobile services market. This report reviews opportunities, strengths, weaknesses and risks of this emerging market of over 240 million people.

This report covers the following topics of the mobile communications market in Indonesia:

Commercial, technical and social issues relating to mobile VAS market in Indonesia

Consumer's view of their desires for mobile content and mobile applications

Mobile subscribers, penetration and ARPU

Number of subscribers and expected revenues from data services with CDMA EV-DO technology from Qualcomm READ MORE >

1. Introduction

Report Objectives

Forecast Assumptions

2. Executive Summary and Market Forecast

- SWOT Analysis

- Mobile Penetration 2002 to 2015

- Indonesia’s Mobile Subscriber Growth Forecast to 2015

- Key Drivers behind Indonesia’s Mobile Subscriber Growth

- Analysis of the Indonesian Youth Market for Mobile Applications

- Prepaid vs. Postpaid Subscribers

- Indonesia's Mobile ARPU Achievements (Historical and Outlook)

3. GSM Mobile Service Provider Growth Strategies

- PT PT Telekomunikasi Seluler (Telkomsel)

- PT Indonesian Satellite Corporation

- INDOSAT

- PT EXCELCOMINDO PRATAMA

- PT Natrindo Telepon Seluler

– Lippo Telecom

- Hutchison CP Telecom

4. CDMA Mobile Service Provider Growth Strategies

- PT Mobile-8 CDMA Network

- BakrieTel

– Esia CDMA Network

- TelkomFlexi CDMA Network

- Indosat’s StarOne CDMA Network

- Smart Telecom

5. The Mobile Content and Application Business in Indonesia

Percentage of Mobile Revenues from Content and Applications

Revenue Growth and Forecast of Mobile VAS and Applications to 2015

Table of Figures

Figure 1. Market Share – Indonesia’s Mobile Operators

Figure 2. Annual Percentage Growth of Mobile Subscribers 2004 – 2015F.

Figure 3. Indonesia – Mobile Subscribers 2003 – 2015F

Figure 4. Indonesia’s Mobile Penetration 2004 – 2015F

Figure 5. Indonesia’s Mobile Penetration Comparison to Neighboring Countries

Figure 6. Youth Population in Indonesia, 2011

Figure 7. Survey of 16-24 year old Indonesians on their decision criteria to purchase a mobile service

Figure 8. Overall Percentage of Prepaid vs. Postpaid Subscribers and Percentage of New Subscribers opting for Prepaid vs. Postpaid services

Figure 9. Blended ARPU 2004 – 2012 Indonesia's Leading Mobile Operators

Figure 12. Mobile Subscriber Growth with CDMA Technology in Indonesia, 2004 – 2015F

Figure 13. CDMA Service Providers - Market Share in Indonesia, Q2 2010

Figure 14. CDMA Mobile Broadband Forecast: EV-DO Subscriber and Revenue Growth Forecast. 2010 to 2015

Figure 15. MVAS Service Delivery Platform Strategy in Indonesia

Figure 16. Mobile VAS and SMS Revenue as Percentage of Overall Revenue

Figure 17. Revenue Growth in Mobile VAS Services (excluding P2P SMS), 2005 – 2015F

Figure 18. Boleh.net’s mobile app portal in Indonesia

Figure 19. Indosat's i-go mobile portal

Figure 20. The Mig33 Portal

Figure 21. Typical Mobile VAS Content Costs by Genre in Indonesia

Figure 22. Consumer Survey: Which mobile App or VAS service have you used in the last 30 days?

Figure 23. Consumer Survey: Most Popular SMS Content Choices

Figure 24. Consumer Survey: How frequently do you purchase ringtones, games or wallpaper?

Figure 25. Consumer Survey: Which of the following mobile game genres do you find most appealing for purchase?

Figure 26. Consumer Survey: Most Popular Games Loaded on Mobile Phones in Indonesia

Figure 27. Consumer Survey: Which music genres do you find most appealing and typically purchase for Ringtones

Figure 28. Age and Sex Distribution of Indonesian Ringtone Purchasers

Figure 29. Consumer Survey: Wallpaper Content Choices in Indonesia

Figure 30. Consumer Survey: Where Indonesians Learn About New Mobile VAS and Applications

Figure 31. Consumer Survey: How Indonesians Purchase New Mobile VAS and Content

Figure 32. Indonesia MVAS and Apps – What’s Growing, Peaking and Declining in 2011

Figure 33. Consumer Survey: Indonesian Users Intention to Upgrade to a 3G Handset

Figure 34. Methodology Figure 35. Survey Demographics: Summary of Age, Sex, Employment, Education Levels

Figure 36. Consumer Survey – Where do you primarily access the Internet from?

Figure 37. Survey Demographics – Employment by Industry.

- PT PT Telekomunikasi Seluler (Telkomsel)

- PT Indonesian Satellite Corporation

- INDOSAT

- PT EXCELCOMINDO PRATAMA

- PT Natrindo Telepon Seluler

– Lippo Telecom

- Hutchison CP Telecom

- PT Mobile-8 CDMA Network

- BakrieTel

– Esia CDMA Network

- TelkomFlexi CDMA Network

- Indosat’s StarOne CDMA Network

- Smart Telecom

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