Indonesia Mobile Services, Data and Content Market in 2012
Asia Pacific Research Group (APRG), March 2012, Pages: 70
Indonesian consumers are keenly embracing mobile applications, with email, social networking, and music being consumed across the country. Our forecast for the Indonesian market shows good incremental growth for mobile applications – with revenue for mobile VAS (excluding SMS) and mobile applications to pass the hundred million dollar mark next year. APRG’s 2012 market research provides an in-depth look at the growth segments of the mobile services business in Indonesia. It outlines how Indonesia’s mobile operators, application and content providers are positioning themselves to compete in Indonesia’s mobile services market. This report reviews opportunities, strengths, weaknesses and risks of this emerging market of over 240 million people.
This report covers the following topics of the mobile communications market in Indonesia:
Commercial, technical and social issues relating to mobile VAS market in Indonesia
Consumer's view of their desires for mobile content and mobile applications
Mobile subscribers, penetration and ARPU
Number of subscribers and expected revenues from data services with CDMA EV-DO technology from Qualcomm
Mobile VAS business model and value chain in Indonesia
Market share and mobile application growth strategy of the leading Mobile Service Providers
Consumer's buying patterns for mobile content and applications
Some of the questions answered in this report:
- What is the size of the market for mobile apps and mobile value added services in Indonesia?
- What opportunities and risks are there in the Indonesia mobile services and mobile content market?
- Which mobile applications genres are the most popular?
- How do consumers learn of and buy new mobile content such as ringtones, music, games, wallpaper, etc.?
- Where do consumers source their mobile content and applications? How pervasive is side-loading of applications?
- What are the mobile VAS and application growth strategies of Indosat, XL, Telkomsel, Bakrie Telecom and other Mobile Service Providers?
- How compelling is the CDMA EV-DO service sector in Indonesia? What is the revenue forecast?
Market research and forecast of Indonesia's mobile services market. Publication outlines the opportunities for mobile applications as well as forecasts for mobile data VAS (Value Added Services ) revenue and subscriber growth.
1. Introduction
Report Objectives
Forecast Assumptions
2. Executive Summary and Market Forecast
- SWOT Analysis
- Mobile Penetration 2002 to 2015
- Indonesia’s Mobile Subscriber Growth Forecast to 2015
- Key Drivers behind Indonesia’s Mobile Subscriber Growth
- Analysis of the Indonesian Youth Market for Mobile Applications
- Prepaid vs. Postpaid Subscribers
- Indonesia's Mobile ARPU Achievements (Historical and Outlook)
3. GSM Mobile Service Provider Growth Strategies
- PT PT Telekomunikasi Seluler (Telkomsel)
- PT Indonesian Satellite Corporation
- INDOSAT
- PT EXCELCOMINDO PRATAMA
- PT Natrindo Telepon Seluler
– Lippo Telecom
- Hutchison CP Telecom
4. CDMA Mobile Service Provider Growth Strategies
- PT Mobile-8 CDMA Network
- BakrieTel
– Esia CDMA Network
- TelkomFlexi CDMA Network
- Indosat’s StarOne CDMA Network
- Smart Telecom
5. The Mobile Content and Application Business in Indonesia
Percentage of Mobile Revenues from Content and Applications
Revenue Growth and Forecast of Mobile VAS and Applications to 2015
Table of Figures
Figure 1. Market Share – Indonesia’s Mobile Operators
Figure 2. Annual Percentage Growth of Mobile Subscribers 2004 – 2015F.
Figure 3. Indonesia – Mobile Subscribers 2003 – 2015F
Figure 4. Indonesia’s Mobile Penetration 2004 – 2015F
Figure 5. Indonesia’s Mobile Penetration Comparison to Neighboring Countries
Figure 6. Youth Population in Indonesia, 2011
Figure 7. Survey of 16-24 year old Indonesians on their decision criteria to purchase a mobile service
Figure 8. Overall Percentage of Prepaid vs. Postpaid Subscribers and Percentage of New Subscribers opting for Prepaid vs. Postpaid services
Figure 9. Blended ARPU 2004 – 2012 Indonesia's Leading Mobile Operators
Figure 12. Mobile Subscriber Growth with CDMA Technology in Indonesia, 2004 – 2015F
Figure 13. CDMA Service Providers - Market Share in Indonesia, Q2 2010
Figure 14. CDMA Mobile Broadband Forecast: EV-DO Subscriber and Revenue Growth Forecast. 2010 to 2015
Figure 15. MVAS Service Delivery Platform Strategy in Indonesia
Figure 16. Mobile VAS and SMS Revenue as Percentage of Overall Revenue
Figure 17. Revenue Growth in Mobile VAS Services (excluding P2P SMS), 2005 – 2015F
Figure 18. Boleh.net’s mobile app portal in Indonesia
Figure 19. Indosat's i-go mobile portal
Figure 20. The Mig33 Portal
Figure 21. Typical Mobile VAS Content Costs by Genre in Indonesia
Figure 22. Consumer Survey: Which mobile App or VAS service have you used in the last 30 days?
Figure 23. Consumer Survey: Most Popular SMS Content Choices
Figure 24. Consumer Survey: How frequently do you purchase ringtones, games or wallpaper?
Figure 25. Consumer Survey: Which of the following mobile game genres do you find most appealing for purchase?
Figure 26. Consumer Survey: Most Popular Games Loaded on Mobile Phones in Indonesia
Figure 27. Consumer Survey: Which music genres do you find most appealing and typically purchase for Ringtones
Figure 28. Age and Sex Distribution of Indonesian Ringtone Purchasers
Figure 29. Consumer Survey: Wallpaper Content Choices in Indonesia
Figure 30. Consumer Survey: Where Indonesians Learn About New Mobile VAS and Applications
Figure 31. Consumer Survey: How Indonesians Purchase New Mobile VAS and Content
Figure 32. Indonesia MVAS and Apps – What’s Growing, Peaking and Declining in 2011
Figure 33. Consumer Survey: Indonesian Users Intention to Upgrade to a 3G Handset
Figure 34. Methodology Figure 35. Survey Demographics: Summary of Age, Sex, Employment, Education Levels
Figure 36. Consumer Survey – Where do you primarily access the Internet from?
Figure 37. Survey Demographics – Employment by Industry.
- PT PT Telekomunikasi Seluler (Telkomsel)
- PT Indonesian Satellite Corporation
- INDOSAT
- PT EXCELCOMINDO PRATAMA
- PT Natrindo Telepon Seluler
– Lippo Telecom
- Hutchison CP Telecom
- PT Mobile-8 CDMA Network
- BakrieTel
– Esia CDMA Network
- TelkomFlexi CDMA Network
- Indosat’s StarOne CDMA Network
- Smart Telecom
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