Mobile Commerce Vendor Analysis 2012

Mind Commerce LLC, April 2012, Pages: 155

There are a wide variety of factors that define the success of a mobile technology including instant connectivity, convenience, and personalization. Successful mobile applications are typically perceived by their users as being accessible anytime and anywhere, highly adaptable to the user's needs, and not revealing any private information about the user. However, many potential consumers of mobile technology are not convinced that all m-commerce applications would provide them with such an experience.

Consumers are often wary about engaging in m-commerce transactions because many m-commerce features and services are not identical to those of e- commerce. Presently, m-commerce is not positioned to replace e-commerce - instead it is best suited to supplement it. A number of socio-technological factors have a significant effect on the customer perception and the rate of adoption of mobile technology and m-commerce. These factors form tightly integrated socio-psychological barriers that include user unawareness, inefficiency of devices, security and privacy concerns, and others.

Target Audience:

- Mobile Network Operators
- Mobile Software Developers
- OSS/BSS Solution Providers
- Handset and Tablet Manufacturers
- Mobile Payment Service Providers
- Content and Applications Aggregators
- Wireless Privacy and Security Specialists
- Mobile Marketing and Advertising Providers
- Telecommunications Infrastructure Providers

Keywords: Mobile Commerce, M-commerce, NFC, RFID, Near-field Communications, Radio Frequency Identification, Mobile Payments, Person-to-Person Payments, Wireless Commerce, Mobile Wallet

1.0 EXECUTIVE SUMMARY

2.0 INTRODUCTION

2.1 M-COMMERCE CHALLENGES

2.1.1 TYPE OF DEVICES:

2.1.2 PROCESSING CAPACITY:

2.1.3 LOW BANDWIDTH:

2.1.4 FREQUENT DISCONNECTIONS:

2.1.5 MOBILITY:

2.1.6 GEOGRAPHIC LOCATION:

2.1.7 DEVICE IDENTITY:

2.1.8 PERSONAL IDENTITY:

2.1.9 SECURITY:

2.1.10 BUSINESS:

2.2 HISTORY OF PRIVACY

2.3 SECURITY SERVICES

2.3.1 CONFIDENTIALITY

2.3.2 NON-REPUDIATION

2.3.3 AUTHENTICATION

2.3.4 ACCESS CONTROL

2.3.5 INTEGRITY

2.3.6 THREATS ON WIRELESS NETWORK

2.3.7 COMPUTERS NETWORKS SECURITY ISSUES

2.3.8 WIRED EQUIVALENT PRIVACY (WEP)

2.3.9 WEP SCHEME WEAKNESS

2.3.10 VIRTUAL PRIVATE NETWORK (VPN)

2.3.11 POINT-TO-POINT TUNNELING PROTOCOL (PPTP)

2.3.12 LAYER-2 TRANSPORT PROTOCOL (L2TP)

2.3.13 INTERNET PROTOCOL SECURITY (IPSEC)

2.4 MOBILE COMMERCE PAYMENT METHODS, AND ITS SECURITY

2.4.1 INTRODUCTION

2.4.2 PAYMENT METHODS

2.5 REQUIREMENTS OF MOBILE COMMERCE SECURITY

2.5.1 BASICS OF SECURITY

2.6 MOBILE SECURITY

2.6.1 NETWORK INFRASTRUCTURE AND SECURITY

2.6.2 WLAN STANDARDS

2.6.3 WAP SECURITY

2.7 PAYMENT METHODS IN M-COMMERCE

2.7.1 CONTENT DOWNLOAD

2.7.2 POINT OF SALE

2.7.3 CONTENT ON DEVICE

2.7.4 MOBILE PAYMENT METHODS

2.7.5 "IN-BAND" PAYMENT METHOD

2.7.6 PROXIMITY

2.7.7 COMMON ISSUES OF MOBILE PAYMENT

2.7.8 PAYMENT LIFECYCLE

2.7.9 CONCLUSION

2.8 MAJOR TRENDS AFFECTING THE M-COMMERCE MARKETS

2.8.1 THE TRANSITION TO 4G AND LTE

2.8.2 MOBILE PAYMENT

2.8.3 MOBILE PAYMENT METHODS

2.8.4 "IN-BAND" PAYMENT METHOD

2.8.5 COMMON ISSUES OF MOBILE PAYMENT

2.8.6 PAYMENT LIFECYCLE

2.8.7 MOBILE PAYMENT VALUE

2.8.8 MOBILE PAYMENT SYSTEMS

2.8.9 CURRENT M-PAYMENT MARKET

2.8.10 M-PAYMENT ANALYSIS

2.8.11 MONEY TRANSFERS

2.8.12 THE M-BANKING REGIONAL MARKET AND SERVICE PROVIDERS

2.8.13 MONEY TRANSFERS ENVIRONMENT

2.8.14 M-BANKING ECOSYSTEM

2.8.15 M-BANKING PLAYERS

2.8.16 BENEFITS FOR M-PAYMENTS FOR M-COMMERCE VENDORS

2.8.17 MOBILE TICKETING MARKET 2012-2017

2.8.18 MOBILE APPLICATIONS USAGE WITH M-TICKETING

2.8.19 CONCLUSION

2.8.20 MOBILE ADVERTISING BENEFITS FOR M-COMMERCE VENDORS

2.8.21 THE ADVERTISING DOUBLE EDGED SWORD

2.8.22 MARKET SUMMARY

2.8.23 CASE STUDY RIM

2.8.24 CASE STUDY APPLE

2.8.25 CASE STUDY POPCAP GAMES

2.8.26 CASE STUDY CAR LOCATOR

2.8.27 PLATFORM MARKET SHARE

2.8.28 MARKET SIZING

2.8.29 PREDICTED MOBILE SALES

2.8.30 PREDICTED SMART PHONE SALES

2.8.31 PREDICTED MOBILE APPLICATION SALES AND REVENUE

2.8.32 RECENT MARKET DEVELOPMENTS AS GROWTH INDICATORS

2.8.33 MARKET SIZING AND FORECAST

3.0 MOBILE COMMERCE VENDORS

3.1 MAJOR VENDORS

3.1.1 DIGBY

3.1.2 DIGBY LOCAL-POINT MOBILE PLATFORM

3.1.3 DIGBY SWOT ANALYSIS

3.2 USABLENET

3.2.1 USABLENET SERVICES

3.2.2 USABLENET SWOT

3.3 START-UP M-COMMERCE VENDORS

3.3.1 SEVENVAL

3.3.2 NETBISCUITS

3.3.3 GLOBAL BAY

3.3.4 ENDEC

3.3.5 UNBOUND COMMERCE

3.3.6 PAYPAL MOBILE PAYMENT SOLUTIONS

3.3.7 BRANDING BRAND

3.3.8 KONY SOLUTIONS

3.3.9 MOOVWEB

3.3.10 NO NEED 4 MIRRORS

3.4 MOBILE COMMERCE VENDORS RANKING

3.4.1 VENDOR RANKING BASED ON NUMBER OF CLIENTS

3.4.2 VENDORS RANKING BASED ON MARKET SHARE

4.0 OPPORTUNITIES FOR M-COMMERCE VENDORS

4.1 MOBILE VIDEO ADVERTISING

4.1.1 THE USER PERSPECTIVE ON MOBILE VIDEO ADVERTISING

4.1.2 QOS IN MOBILE VIDEO ADVERTISING

4.2 MOBILE VIDEO ADVERTISING CHALLENGES AND SOLUTIONS

4.2.1 FREE-TO-END-USER (FTEU) VIDEOS TO INCREASE PROFITS

4.2.2 SOCIAL ADVERTISING VIDEOS

4.2.3 CONCLUSION

4.3 MOBILE LOCATION COMMERCE

4.4 CASE STUDY: HOW LOCATION BASED SERVICE CAN BE USED WITH M-COMMERCE

4.5 MOBILE LOCATION COMMERCE ECOSYSTEM AND APPLICATIONS

4.6 VIRTUAL GOODS CONCEPT AND ITS BENEFITS FOR M-COMMERCE VENDORS

4.7 THE VR-MALL CONCEPT

4.7.1 VR-MALL PERSONALIZATION ENGINE

4.7.2 VR-WORLD GENERATOR

4.7.3 VIRTUAL SELLING IN MOBILE PHONES

4.7.4 VIRTUAL COMMERCE APPLICATIONS

4.7.5 CHALLENGES OF THE VIRTUAL M-COMMERCE

4.7.6 SOLUTIONS TO OVERCOME CHALLENGES

4.7.7 FUTURE OF VIRTUAL COMMERCE

4.7.8 E-GOVERNMENT CONCEPT

4.7.9 PUBLIC SERVICES AND MOBILE COMMERCE VENDORS

4.7.10 THE FUTURE OF E-GOVERNMENT CONCEPT

4.8 MOBILE BANKING

4.8.1 INTRODUCTION

4.8.2 M BANKING DEVICES

4.8.3 BANKS ROLE IN M-BANKING

4.8.4 MOBILE BANKING TECHNOLOGIES

4.8.5 FUTURE OF M-BANKING

4.8.6 SMS

4.8.7 SWOT ANALYSIS FOR USING SMS MODE TO CARRY OUT TRANSACTIONS

4.9 MOBILE LEARNING

4.9.1 THE M-LEARNING ECOSYSTEM

4.9.2 M-LEARNING FEATURES

4.9.3 M-LEARNING OS

4.9.4 SMART PHONES AND M-LEARNING

4.10 CLOUD COMPUTING IN M-COMMERCE

4.10.1 USING AMAZON CLOUD SERVICE WITH MOBILE COMMERCE

4.10.2 DEPLOYING THE CLOUD SERVICE WITH MOBILE COMMERCE

4.10.3 CLOUD FORMATION

4.10.4 SALES FORCE CLOUD GOES MOBILE

4.11 THE FUTURE OF THE MOBILE COMMERCE MARKETS WITH THE CLOUD

- DIGBY

- DIGBY LOCAL-POINT MOBILE PLATFORM

- DIGBY SWOT ANALYSIS

- USABLENET

- USABLENET SERVICES

- USABLENET SWOT

- SEVENVAL

- NETBISCUITS

- GLOBAL BAY

- ENDEC

- UNBOUND COMMERCE

- PAYPAL MOBILE PAYMENT SOLUTIONS

- BRANDING BRAND

- KONY SOLUTIONS

- MOOVWEB

- NO NEED 4 MIRRORS

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