South African Segment Report: LSM 1-10 Demographic Trend Analysis: 2007-2011

Analytix Business Intelligence, March 2012, Pages: 60

This 60 page Powerpoint report provides a detailed geo-demographic profile and trend analysis (2007-2011) of the LSM segments 1-4, 5-7 and 8-10 of South Africa. The report examines the geo-demographic categories: Gender, Population Group, Age Group, Lifestage, Home Language, Education, Household Income, Personal Income, Province, and Community.

LSM (the Living Standards Measure) has become the most widely used marketing research tool in South Africa by measuring affluence and dividing the population into 10 groups, 10 (highest) to 1 (lowest). The consumer analysis is mostly based on an annual consumer survey among a nationally representative sample of between 20,000 and 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are:
 
- Who are LSM 1-4, 5-7 and 8-10? e.g. age, gender, affluence, life-stage, geographics
- What are the geo-demographic Trends (2007-2011) for LSM 1-4, 5-7, and 8-10?
- What are the important LSM trends that should be included in your business strategy?
 
Why purchase this market research report?
 
- The report focuses on consumer-based intelligence – the most valuable brand asset
- 60 page PowerPoint report with >100 charts, graphs, and tables
- Salient points and key insights are highlighted and summarised in comment boxes on each page

1. SA Population Demographic Overview

1.1. South Africa At A Glance: Size; Population; GDP; Gini Coefficient; Life Expectancy; Human Development Index; Top Exports And Import Goods; Top Trading Partners
1.2. SA Province Overview (2011): GDP Contribution And Population Size
1.3. SA Age Estimate (2011): South African Population Age Distribution
1.4. SA Population Race And Gender Estimate (2011): Race; Black; White; Coloured; Indian Or Asian. Gender; Male Or Female

2. The Living Standards Measure

2.1. Understanding LSM
2.2. LSM 1-10 Detailed (2011)
2.3. LSM Groups: LSM 1-10 (2011)
2.4. LSM Trends: LSM group distribution 2006-2011

3. Demographic Trends 2007 – 2011: LSM 1-4, LSM 5-7, and LSM 8-10

3.1. Gender Trends: Male Female
3.2. Population Group Trends: Black, Coloured, Indian, White
3.3. Age Group Trends : 16-24; 25-34; 35-49; 50+
3.4. Lifestage Trends: At home singles; Young Independent singles; Mature Singles; Young Couples; Mature Couples; Young Family; Single Parent Family; Mature Family
3.5. Home Language Trends: English, isiZulu, isiXhosa, isiNdebele, Afrikaans, siSwati, Sepedi, Sesotho, Setswana, Tshivenda and Xitsonga
3.6. Education Trends: LSM 1-4, 5-7, 8-10: None, Some Primary School, Primary School Complete, Some High School, Matric, Technikon Dip/Degree, University Degree, Other Post Matric
3.7. Household Income Trends: R1 - R499, R500 - R999, R1000 - R1599, R1600 - R1999, R2000 - R2499 R2500 - R2999, R3000 - R3999, R4000 - R5999, R6000 - R7999, R8000 - R9999, R10000 - R11999 R12000 - R13999, R14000 - R15999, R16000 +
3.8. Personal Income Trends: R1 - R499, R500 - R999, R1000 - R1599, R1600 - R1999, R2000 - R2499, R2500 - R2999, R3000 - R3999, R4000 - R5999, R6000 - R7999, R8000 - R9999, R10000 - R11999, R12000 - R13999, R14000 - R15999, R16000 +, No Personal Income
3.9. Province Trends: Western Cape; Northern Cape; Eastern Cape; KwaZulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
3.10. Community Trends: Metropolitan; Cities, Large Town; Small Town, Large Village, Small Village, Settlement; Rural

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