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Publishing in Germany

MarketLine, March 2012, Pages: 28

Introduction

Publishing in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany publishing market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

-The publishing market consists of books, newspaper and magazines segments. The book publishing industry comprises publishers of academic, professional, general and other (fictions, non-fiction etc) books. The market value of this segment refers to the domestic B2C sales of books only at the retail sales price (RSP). The newspaper and magazine segment value is calculated as the revenues generated by publishers from B2C sales of copies of their products, and does not include advertising revenues. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

-The German publishing market is expected to generate total revenue of $17,347 million in 2011, representing a compound annual growth rate (CAGR) of 0.3% between 2007 and 2011.

-Book sales are expected to be the most lucrative for the German publishing market in 2011, with total revenues of $7,053.7 million, equivalent to 40.7% of the market's overall value.

-The performance of the market is forecast to decelerate, with an anticipated compound annual rate of change (CARC) of -0.1% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $17,219.3 million by the end of 2016.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the publishing market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the publishing market in Germany

Leading company profiles reveal details of key publishing market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany publishing market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Germany economy

Key Questions Answered

What was the size of the Germany publishing market by value in 2011?

What will be the size of the Germany publishing market in 2016?

What factors are affecting the strength of competition in the Germany publishing market?

How has the market performed over the last five years?

What are the main segments that make up Germany's publishing market?

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Geography segmentation 2
Market rivalry 2
Market Overview 6
Market definition 6
Market analysis 6
Market Data 7
Market value 7
Market Segmentation 8
Category segmentation 8
Geography segmentation 9
Market Outlook 10
Market value forecast 10
Five Forces Analysis 11
Summary 11
Buyer power 12
Supplier power 13
New entrants 14
Threat of substitutes 15
Degree of rivalry 16
Leading Companies 17
Axel Springer AG 17
Bertelsmann AG 20
Verlagsgruppe Georg von Holtzbrinck GmbH 23
Macroeconomic Indicators 24
Country Data 24
Appendix 26
Methodology 26
Industry associations 27
Related Datamonitor research 27

LIST OF TABLES
Table 1: Germany publishing market value: $ million, 2007–11(e) 7
Table 1: Germany publishing market category segmentation : EUR million, 2011(e) 8
Table 1: Germany publishing market geography segmentation : European million, 2011(e) 9
Table 1: Germany publishing market value forecast: $ million, 2011–16 10
Table 1: Axel Springer AG: key facts 17
Table 1: Axel Springer AG: key financials ($) 18
Table 1: Axel Springer AG: key financials (€) 18
Table 1: Axel Springer AG: key financial ratios 18
Table 1: Bertelsmann AG: key facts 20
Table 1: Bertelsmann AG: key financials ($) 21
Table 1: Bertelsmann AG: key financials (€) 21
Table 1: Bertelsmann AG: key financial ratios 21
Table 1: Verlagsgruppe Georg von Holtzbrinck GmbH: key facts 23
Table 1: Germany size of population (million), 2007–11 24
Table 1: Germany gdp (constant 2000 prices, $ billion), 2007–11 24
Table 1: Germany gdp (current prices, $ billion), 2007–11 24
Table 1: Germany inflation, 2007–11 25
Table 1: Germany consumer price index (absolute), 2007–11 25
Table 1: Germany exchange rate, 2007–11 25

LIST OF FIGURES
Figure 1: Germany publishing market value: $ million, 2007–11(e) 7
Figure 1: Germany publishing market category segmentation : % share, by value, 2011(e) 8
Figure 1: Germany publishing market geography segmentation : % share, by value, 2011(e) 9
Figure 1: Germany publishing market value forecast: $ million, 2011–16 10
Figure 1: Forces driving competition in the publishing market in Germany, 2011 11
Figure 1: Drivers of buyer power in the publishing market in Germany, 2011 12
Figure 1: Drivers of supplier power in the publishing market in Germany, 2011 13
Figure 1: Factors influencing the likelihood of new entrants in the publishing market in Germany, 2011 14
Figure 1: Factors influencing the threat of substitutes in the publishing market in Germany, 2011 15
Figure 1: Drivers of degree of rivalry in the publishing market in Germany, 2011 16
Figure 1: Axel Springer AG: revenues & profitability 19
Figure 1: Axel Springer AG: assets & liabilities 19
Figure 1: Bertelsmann AG: revenues & profitability 22
Figure 1: Bertelsmann AG: assets & liabilities 22

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