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Deodorants in Venezuela

MarketLine, January 2013, Pages: 37

Introduction

Deodorants in Venezuela industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Venezuela deodorants market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

- The deodorants market consists of retail sale of aerosol anti-perspirant, sticks & solids, roll-on deodorants, body spray, deodorant gel, and deodorant creams. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Volume is measured in terms of units sold. Any currency conversions used in the creation of this report have been calculated using constant 2011 annual average exchange rates.

- The Venezuelian deodorants market had total revenues of $67.2 million in 2011, representing a compound annual growth rate (CAGR) of 0.9% between 2007 and 2011.

- Market consumption volumes decreased with a CARC of -1.6% between 2007 and 2011, to reach a total of 51.5 million units in 2011.

- The performance of the market is forecast to follow the similar pattern with an anticipated CARC of 0.8% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $69.9 million by the end of 2016.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the deodorants market in Venezuela

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the deodorants market in Venezuela

Leading company profiles reveal details of key deodorants market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Venezuela deodorants market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Venezuela economy

Key Questions Answered

What was the size of the Venezuela deodorants market by value in 2011?

What will be the size of the Venezuela deodorants market in 2016?

What factors are affecting the strength of competition in the Venezuela deodorants market?

How has the market performed over the last five years?

Who are the top competitiors in Venezuela's deodorants market?

Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 12
Market share 13
Market distribution 14
Market Outlook 15
Market value forecast 15
Market volume forecast 16
Five Forces Analysis 17
Summary 17
Buyer power 18
Supplier power 19
New entrants 20
Threat of substitutes 21
Degree of rivalry 22
Leading Companies 23
Colgate-Palmolive Company 23
maxingvest ag 26
The Procter & Gamble Company 27
Unilever 30
Macroeconomic Indicators 33
Country Data 33
Appendix 35
Methodology 35
Industry associations 36
Related MarketLine research 36

LIST OF TABLES
Table 1: Venezuela deodorants market value: $ million, 2007–11 8
Table 2: Venezuela deodorants market volume: million units, 2007–11 9
Table 3: Venezuela deodorants market category segmentation: % share, by value, 2007–2011 10
Table 4: Venezuela deodorants market category segmentation: $ million, 2007-2011 10
Table 5: Venezuela deodorants market geography segmentation: $ million, 2011 12
Table 6: Venezuela deodorants market share: % share, by value, 2011 13
Table 7: Venezuela deodorants market distribution: % share, by value, 2011 14
Table 8: Venezuela deodorants market value forecast: $ million, 2011–16 15
Table 9: Venezuela deodorants market volume forecast: million units, 2011–16 16
Table 10: Colgate-Palmolive Company: key facts 23
Table 11: Colgate-Palmolive Company: key financials ($) 24
Table 12: Colgate-Palmolive Company: key financial ratios 24
Table 13: maxingvest ag: key facts 26
Table 14: The Procter & Gamble Company: key facts 27
Table 15: The Procter & Gamble Company: key financials ($) 28
Table 16: The Procter & Gamble Company: key financial ratios 28
Table 17: Unilever: key facts 30
Table 18: Unilever: key financials ($) 31
Table 19: Unilever: key financials (€) 31
Table 20: Unilever: key financial ratios 31
Table 21: Venezuela size of population (million), 2007–11 33
Table 22: Venezuela gdp (constant 2000 prices, $ billion), 2007–11 33
Table 23: Venezuela gdp (current prices, $ billion), 2007–11 33
Table 24: Venezuela inflation, 2007–11 34
Table 25: Venezuela consumer price index (absolute), 2007–11 34
Table 26: Venezuela exchange rate, 2008–11 34

LIST OF FIGURES
Figure 1: Venezuela deodorants market value: $ million, 2007–11 8
Figure 2: Venezuela deodorants market volume: million units, 2007–11 9
Figure 3: Venezuela deodorants market category segmentation: $ million, 2007-2011 11
Figure 4: Venezuela deodorants market geography segmentation: % share, by value, 2011 12
Figure 5: Venezuela deodorants market share: % share, by value, 2011 13
Figure 6: Venezuela deodorants market distribution: % share, by value, 2011 14
Figure 7: Venezuela deodorants market value forecast: $ million, 2011–16 15
Figure 8: Venezuela deodorants market volume forecast: million units, 2011–16 16
Figure 9: Forces driving competition in the deodorants market in Venezuela, 2011 17
Figure 10: Drivers of buyer power in the deodorants market in Venezuela, 2011 18
Figure 11: Drivers of supplier power in the deodorants market in Venezuela, 2011 19
Figure 12: Factors influencing the likelihood of new entrants in the deodorants market in Venezuela, 2011 20
Figure 13: Factors influencing the threat of substitutes in the deodorants market in Venezuela, 2011 21
Figure 14: Drivers of degree of rivalry in the deodorants market in Venezuela, 2011 22
Figure 15: Colgate-Palmolive Company: revenues & profitability 25
Figure 16: Colgate-Palmolive Company: assets & liabilities 25
Figure 17: The Procter & Gamble Company: revenues & profitability 29
Figure 18: The Procter & Gamble Company: assets & liabilities 29
Figure 19: Unilever: revenues & profitability 32
Figure 20: Unilever: assets & liabilities 32

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