Retail Market of Cosmetics in Poland 2012

PMR Ltd, March 2012, Pages: 117

Retail market of cosmetics in Poland 2012, Market analysis and development forecasts for 2012-2014 describes market dynamics for the past four years, examines current market conditions and predicts growth and change during the forecast period. It delivers vital information on and forecasts for Poland’s economy and details its influence on consumer preferences and purchasing habits, the success of various distribution channels and the strategic planning of the country’s largest cosmetic manufacturers, distributors and retailers.

This report evaluates the market in terms of total worth and breaks it down according to product category segments and distribution channels, some of which include hypermarkets, supermarkets, health and beauty retailers, discount, direct and online retailers and pharmacies. It supplies complete corporate profiles of beauty supply chains along with information on revenues, number and location of outlets and updates on their planned activities for the next four years.

This new document shines the spotlight on the Polish cosmetics consumer as it shares the results of a recent research survey. Customers responded to a range of questions on diverse topics such as newly released products, private label offerings, how they benefit from various retail promotions, favorite retail outlets and online shopping habits and preferences. The survey responses reveal valuable firsthand information for professionals seeking to increase their sales and grow their businesses.

The extensive analysis of market and economic trends, evaluation of the competitive landscape and numerous product distribution channels for the various market segments, coupled with projections for sales and market development in the years ahead combine to make this report an indispensable resource for people engaged in the industry. The statistical data and analytical presentation make it perfect for those seeking to begin market activity, conduct analysis of opportunity, evaluate demand for specific product categories, explore investment possibilities and much more.

I. Methodology

II. Executive summary

III. General economic situation of Poland

IV. Findings of a consumer survey among consumers purchasing cosmetics

V. Value of the cosmetics market

VI. Top cosmetics store chains

VII. Distribution channels

VIII. Overview of selected product segments

IX. List of graphs

X. List of tables

XI. About PMR

XII. Contact PMR

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