LTE pricing models
TM Forum, March 2012, Pages: 24
DEFINING THE 4G MARKET
Two years after the first commercial LTE launches, service providers are refining their pricing, packaging and marketing plans, with notable trends emerging. This report does the hard work for you, giving you stacks of real-life examples that allow you to establish your competitors' approach to LTE pricing and packaging.
We update you on the progress of service providers and operators worldwide, including NTT DoCoMo in Japan, Verizon Wireless in the U.S., CSL in Hong Kong, TeliaSonera in Sweden, Rogers Communication in Canada and many more, from Armenia to Uruguay.
We discover a hugely varied marketing and pricing landscape, from bundling to discounts, access to content such as music, subsidized devices, contract promotions, and differentiation through speed, price, devices and usage plans.
Despite these many approaches, do service providers understand what customers want and the best way to offer it to them? We believe that, in the end, market competition will drive service providers towards customer- and service-centric pricing models that will define the 4G market.
EXECUTIVE SUMMARY
SECTION 1
Dissecting LTE service plans
SECTION 2
Examining individual LTE service plans
SECTION 3
Emerging innovation in LTE packaging but issues remain
- Comverse
- WEDO
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