Channel Metrics: Consumer Distribution Trends in UK Credit Cards (briefing)

Finaccord, March 2012

Channel Metrics: Consumer Distribution Trends in UK Credit Cards is the most detailed and up-to-date guide to distribution trends in credit cards in the UK available on a published basis. It analyses: how consumers take out this product - e.g. online, telephone, post or in person; from whom they take it out - e.g. direct from the provider, through financial advisers or affinity schemes; and how often they take it out - i.e. how many consumers took it out in 2011, either for the first time or by switching provider instead of carrying on with an existing product. Findings from this survey, which represents trends in 2011, are compared with those from 2005, 2007 and 2009 to show trends over time.

Generic and specific distribution channels covered by this Channel Metrics briefing are as follows:

Direct sales

Aggregators and financial advisers

Not-for-profit affinity groups
of which
Charities
Educational institutions
Professional or trade associations
Sports organisations
Trade unions

Financial partners
of which
Banks or building societies
Insurance companies

Non-financial commercial partners
of which
Airlines
Automotive associations
Broadband or telecoms retailers
Car Manufacturers
Cashback websites
Catalogue or other retailers
Football or other sports clubs
Loyalty schemes
Magazines, newspapers or other media
Post Office
Supermarkets
Travel companies or tour operators

Worksite

Channel Metrics: Consumer Distribution Trends in UK Credit Cards is based on the results of an online survey of 1,000 consumers undertaken during November and December 2011.

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