- Language: English
- 2268 Pages
- Published: November 2012
- Region: World
Australia Information Technology Report Q2 2012
- Published: April 2012
- Region: Australia
- 78 Pages
- Business Monitor International
BMI View: Australian IT spending is expected to reach US$21.6bn in 2012, up 4%, with BMI expecting a deceleration. The market should continue to offer opportunities, despite business concerns about the domestic carbon tax and the global economic situation. The government's ambitious broadband plans will drive development of Australia's digital economy and services such as online banking and shopping. Government tenders will drive considerable spending in future in areas such as education, e-government, transport, and healthcare. One growth area will by demand across market segments to take advantage of opportunities presented by cloud computing.
Headline Expenditure Projections Computer hardware sales:
US$9.2bn in 2011 to US$9.4bn in 2012, +1% in US dollar terms. Forecast in US dollar terms downwardly revised due to analyst modification although government programmes should help to shore up demand. Software sales: US$3.5bn in 2011 to US$3.7bn in 2012, +7% in US dollar terms. Forecast in US dollar terms downwardly revised due to analyst modification but enterprise resource planning (ERP), CRM and other e-business products will be increasingly popular with the small- and medium-sized enterprise (SME) market.
IT Services sales:
US$8.1bn in 2011 to US$8.5bn in 2012, +6.0% in US dollar terms. Forecast in US dollar terms downwardly revised due to analyst modification, with local companies trying to use computing resources more effectively.
Australia's score was 70.9 out of 100.0. Australia ranks second in our latest Asia region BER table, still ahead of larger rivals such as China, India and Indonesia. The country benefited from a Country Structure score of 95.
Key Trends & Developments
- The PC market is expected to be affected by supply issues in H112 linked to the severe flooding in Thailand in 2011. Vendors will look to ultrabooks as a new growth area, but sales are likely to be restricted to 10-15% of the PC market in 2012, due to high prices. The PC market reported mid-single digit growth in 2011, owing mainly to retailer promotions, which helped keep sales in positive growth territory.
- In 2012 more leading Australian private and public sector organisations are expected to launched cloud initiatives, with surveys indicating that cloud computing is a key priority for Australian CIOs. Cloud initiatives have already been implemented by many of the country's leading banks. Meanwhile, the government has adopted a six-year cloud computing strategy.
Government subsidies of computers in education will provide support for the market. In 2011, national and state governments continued to roll out new initiatives, and the Victoria government has invested more than US$150mn in IT in schools. New South Wales and Queensland authorities were also rolling out IT for schools projects.
Business Monitor International's Australia Information Technology Report provides industry professionals and strategists, corporate analysts, information technology associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Australia's information technology industry. SHOW LESS READ MORE >
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How We Generate Our Industry Forecasts
- Microsoft Corporation
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