Credit Cards in Greece

Euromonitor International, January 2013, Pages: 38

The increase in debit card usage at the expense of credit card usage is the most noticeable development within financial cards. Following a decade of relative prosperity and a rising credit culture, credit card usage reached a peak in 2008 and has been falling ever since. With the economic recession causing massive unemployment and shrinking disposable incomes, Greek consumers have been forced to adopt more conservative spending behaviour, with the ‘buy-now-pay-later’ mentality of the last...

Euromonitor International's Credit Card Transactions in Greece report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Commercial Credit Card Transactions, Personal Credit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Credit Card Transactions market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

CREDIT CARDS IN GREECE
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Credit Cards Category Performance: 2007-2012
Table 2 Credit Cards Category Performance: Number of Cards in Circulation 2007-2012
Table 3 Credit Cards Category Performance: % Growth 2007-2012
Table 4 Credit Cards in Circulation Category Performance: % Growth 2007-2012
Table 5 Commercial Credit Cards Category Performance: 2007-2012
Table 6 Commercial Credit Cards Category Performance: Number of Cards in Circulation 2007-2012
Table 7 Commercial Credit Cards Category Performance: % Growth 2007-2012
Table 8 Commercial Credit Cards in Circulation Category Performance: % Growth 2007-2012
Table 9 Personal Credit Cards Category Performance: 2007-2012
Table 10 Personal Credit Cards Category Performance: Number of Cards in Circulation 2007-2012
Table 11 Personal Credit Cards Category Performance: % Growth 2007-2012
Table 12 Personal Credit Cards in Circulation Category Performance: % Growth 2007-2012
Table 13 Credit Cards: Number of Cards by Issuer 2007-2011
Table 14 Credit Cards: Number of Cards by Operator 2007-2011
Table 15 Credit Cards Payment Transaction Value by Issuer 2007-2011
Table 16 Credit Cards Payment Transaction Value by Operator 2007-2011
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2007-2011
Table 18 Commercial Credit Cards: Number of Cards by Operator 2007-2011
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2007-2011
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2007-2011
Table 21 Personal Credit Cards: Number of Cards by Issuer 2007-2011
Table 22 Personal Credit Cards: Number of Cards by Operator 2007-2011
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2007-2011
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2007-2011
Table 25 Credit Cards Forecast Category Performance: 2012-2017
Table 26 Credit Cards Forecast Category Performance: Number of Cards in Circulation 2012-2017
Table 27 Credit Cards Forecast Category Performance: % Growth 2012-2017
Table 28 Credit Cards in Circulation Forecast Category Performance: % Growth 2012-2017
Table 29 Commercial Credit Cards Forecast Category Performance: 2012-2017
Table 30 Commercial Credit Cards Forecast Category Performance: Number of Cards in Circulation 2012-2017
Table 31 Commercial Credit Cards Forecast Category Performance: % Growth 2012-2017
Table 32 Commercial Credit Cards in Circulation Forecast Category Performance: % Growth 2012-2017
Table 33 Personal Credit Cards Forecast Category Performance: 2012-2017
Table 34 Personal Credit Cards Forecast Category Performance: Number of Cards in Circulation 2012-2017
Table 35 Personal Credit Cards Forecast Category Performance: % Growth 2012-2017
Table 36 Personal Credit Cards in Circulation Forecast Category Performance: % Growth 2012-2017
Alpha Bank SA in Financial Cards and Payments (greece)
Strategic Direction
Key Facts
Summary 1 Alpha Bank SA: Key Facts
Summary 2 Alpha Bank SA: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Alpha Bank SA: Competitive Position 2011
Efg Eurobank Ergasias SA in Financial Cards and Payments (greece)
Strategic Direction
Key Facts
Summary 4 EFG Eurobank Ergasias SA: Key Facts
Summary 5 EFG Eurobank Ergasias SA: Operational Indicators
Company Background
Competitive Positioning
Summary 6 EFG Eurobank Ergasias SA: Competitive Position 2011
Emporiki Bank of Greece SA in Financial Cards and Payments (greece)
Strategic Direction
Key Facts
Summary 7 Emporiki Bank of Greece SA: Key Facts
Summary 8 Emporiki Bank of Greece SA: Operational Indicators
Company Background
Competitive Positioning
Summary 9 Emporiki Bank of Greece SA: Competitive Position 2011
National Bank of Greece SA in Financial Cards and Payments (greece)
Strategic Direction
Key Facts
Summary 10 National Bank of Greece SA: Key Facts
Summary 11 National Bank of Greece SA: Operational Indicators
Company Background
Competitive Positioning
Summary 12 National Bank of Greece SA: Competitive Position 2011
Piraeus Bank SA in Financial Cards and Payments (greece)
Strategic Direction
Key Facts
Summary 13 Piraeus Bank SA: Key Facts
Summary 14 Piraeus Bank SA: Operational Indicators
Company Background
Competitive Positioning
Summary 15 Piraeus Bank SA: Competitive Position 2011
Executive Summary
Greek Banks Under Severe Pressure
Buy-now-pay-later Is A Dying Trend
Debit and Pre-paid Cards Outperform Credit Cards
Cash Remains Dominant, Yet Electronic Payments Increase
Future Potential Lies in Contactless Micropayments
Key Trends and Developments
Strong and Steady Growth for Pre-paid Cards
Outstanding Credit To Consumers Continues To Decrease
Market Indicators
Table 37 Number of POS Terminals 2007-2012
Table 38 Number of ATMs 2007-2012
Table 39 Value Lost to Fraud 2007-2012
Table 40 Card Expenditure by Location 2012
Table 41 Card Expenditure by Category 2012
Table 42 Financial Cards in Circulation by Type: % Number of Cards 2007-2012
Table 43 Domestic versus Foreign Spend 2012
Market Data
Table 44 Consumer Payments: Value 2007-2012
Table 45 Consumer Payments: Number of Transactions 2007-2012
Table 46 Financial Cards: Number of Cards in Circulation 2007-2012
Table 47 Financial Cards Transactions: Value 2007-2012
Table 48 Financial Cards: Number of Transactions 2007-2012
Table 49 Financial Cards: Number of Accounts 2007-2012
Table 50 Financial Cards: Number of Cards by Issuer 2007-2011
Table 51 Financial Cards: Number of Cards by Operator 2007-2011
Table 52 Financial Cards: Card Payment Transaction Value by Operator 2007-2011
Table 53 Financial Cards: Card Payment Transaction Value by Issuer 2007-2011
Table 54 Consumer Payments Forecast: Value 2012-2017
Table 55 Consumer Payments Forecast: Number of Transactions 2012-2017
Table 56 Financial Cards Forecast: Number of Cards in Circulation 2012-2017
Table 57 Financial Cards Forecast: Value 2012-2017
Table 58 Financial Cards Forecast: Number of Transactions 2012-2017
Table 59 Financial Cards Forecast: Number of Accounts 2012-2017
Sources
Summary 16 Research Sources

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