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The Future of the Feminine Hygiene Market in Germany, to 2016

Description:
Synopsis
- The Future of the Feminine Hygiene Market in Germany,to 2016 is the result of Canadean’s extensive market research
- The report presents detailed analysis on the Feminine Hygiene consumption trends in Germany, historic and forecast Feminine Hygiene consumption volumes and values at market and category level, brand share and distribution channel data
- This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Feminine Hygiene market sales overall and to know which categories and segments are showing growth in the coming years

Summary
Why was the report written?
This report provides authoritative and granular data on the Feminine Hygiene market in Germany and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them. Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans. Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies

What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession, including the following recovery period, on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, no country has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.

What makes this report unique and essential to read?
The report provides the latest detailed data on dynamics in the German Feminine Hygiene market, providing marketers with the essential data to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.

Scope
Detailed category coverage is provided, covering five product segments that include: Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and Women's Disposable Razors and Blades and Shave Creams.

Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.

Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

Reasons To Buy
The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting the Feminine Hygiene in Germany

Segmentation of the market provides detailed data for marketers on the value, volume, brand and distribution data, to give unparalleled insight into the market.




 
Contents:

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016.
1.2.2 Introduction
1.2.3 Large scale, international, program of online consumer surveys
1.2.4 Nationally Representative results (age, gender)
1.2.5 Parents answered on their children's behalf
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.7 Integrated with industry calling and secondary research
2 Germany Feminine Hygiene Market Analysis by Value
2.1 Overall Feminine Hygiene Market Value, 2006-16
2.2 Feminine Hygiene Market Value Growth Dynamics
2.3 Feminine Hygiene Market Value by Category, 2006-16
2.4 Feminine Hygiene Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 Germany Internal Cleansers & Sprays Market Analysis
3.1 Market Growth Dynamics-Internal Cleansers & Sprays, 2006-16
3.1.1 Internal Cleansers & Sprays Growth Dynamics by Volume, 2006-16
3.1.2 Internal Cleansers & Sprays Market Growth Dynamics by Value, 2006-16
3.2 Internal Cleansers & Sprays Market Size Analysis, 2006-16
3.2.1 Internal Cleansers & Sprays Market by Volume, 2006-16
3.3 Internal Cleansers & Sprays Market Value Analysis, 2006-16
3.3.1 Internal Cleansers & Sprays Market by Value, 2006-16
3.3.2 Average Consumer Price/ Liter - Internal Cleansers & Sprays, 2006-16
3.4 Internal Cleansers & Sprays Market Volume Analysis by Brands, 2008-11
3.5 Internal Cleansers & Sprays Market Value by Distribution Channel, 2008-11
4 Germany Pantiliners & Shields Market Analysis
4.1 Market Growth Dynamics-Pantiliners & Shields, 2006-16
4.1.1 Pantiliners & Shields Growth Dynamics by Volume, 2006-16
4.1.2 Pantiliners & Shields Market Growth Dynamics by Value, 2006-16
4.2 Pantiliners & Shields Market Size Analysis, 2006-16
4.2.1 Pantiliners & Shields Market by Volume, 2006-16
4.3 Pantiliners & Shields Market Value Analysis, 2006-16
4.3.1 Pantiliners & Shields Market by Value, 2006-16
4.3.2 Average Consumer Price/ Unit - Pantiliners & Shields, 2006-16
4.4 Pantiliners & Shields Market Volume Analysis by Brands, 2008-11
4.5 Pantiliners & Shields Market Value by Distribution Channel, 2008-11
5 Germany Sanitary Pads Market Analysis
5.1 Market Growth Dynamics-Sanitary Pads, 2006-16
5.1.1 Sanitary Pads Growth Dynamics by Volume, 2006-16
5.1.2 Sanitary Pads Market Growth Dynamics by Value, 2006-16
5.2 Sanitary Pads Market Size Analysis, 2006-16
5.2.1 Sanitary Pads Market by Volume, 2006-16
5.3 Sanitary Pads Market Value Analysis, 2006-16
5.3.1 Sanitary Pads Market by Value, 2006-16
5.3.2 Average Consumer Price/ Unit - Sanitary Pads, 2006-16
5.4 Sanitary Pads Market Volume Analysis by Brands, 2008-11
5.5 Sanitary Pads Market Value by Distribution Channel, 2008-11
6 Germany Tampons Market Analysis
6.1 Market Growth Dynamics- Tampons, 2006-16
6.1.1 Tampons Growth Dynamics by Volume, 2006-16
6.1.2 Tampons Market Growth Dynamics by Value, 2006-16
6.2 Tampons Market Size Analysis, 2006-16
6.2.1 Tampons Market by Volume, 2006-16
6.3 Tampons Market Value Analysis, 2006-16
6.3.1 Tampons Market by Value, 2006-16
6.3.2 Average Consumer Price/ Unit - Tampons, 2006-16
6.4 Tampons Market Volume Analysis by Brands, 2008-11
6.5 Tampons Market Value by Distribution Channel, 2008-11
7 Germany Women's Disposable Razors & Blades Market Analysis
7.1 Market Growth Dynamics- Women's Disposable Razors & Blades, 2006-16
7.1.1 Women's Disposable Razors & Blades Growth Dynamics by Volume, 2006-16
7.1.2 Women's Disposable Razors & Blades Market Growth Dynamics by Value, 2006-16
7.2 Women's Disposable Razors & Blades Market Analysis, 2006-16
7.2.1 Women's Disposable Razors & Blades Market by Volume, 2006-16
7.3 Women's Disposable Razors & Blades Market Value Analysis, 2006-16
7.3.1 Women's Disposable Razors & Blades Market by Value, 2006-16
7.3.2 Average Consumer Price/ Unit - Women's Disposable Razors & Blades, 2006-16
7.4 Women's Disposable Razors & Blades Market Volume Analysis by Brands, 2008-11
7.5 Women's Disposable Razors & Blades Market Value by Distribution Channel, 2008-11
8 Methodology
8.1 About Canadean
8.2 Disclaimer


List of Tables
Table 1: Volume Units for Feminine Hygiene Market
Table 2: Germany Feminine Hygiene Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 3: Germany Feminine Hygiene Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 4: Germany Feminine Hygiene Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size - 2016, by market value (EUR m)
Table 5: Germany Feminine Hygiene Market Value (EUR m) by Category, 2006-11
Table 6: Germany Feminine Hygiene Market Value (EUR m) by Category, 2011-16
Table 7: Germany Feminine Hygiene Market Value (USD m) by Category, 2006-11
Table 8: Germany Feminine Hygiene Market Value (USD m) by Category, 2011-16
Table 9: Germany Feminine Hygiene Market Value (EUR m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 10: Germany Feminine Hygiene Market Value (USD m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 11: Germany Internal Cleansers & Sprays Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 12: Germany Internal Cleansers & Sprays Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (EUR m)
Table 13: Germany Internal Cleansers & Sprays Market (Liters m) and Growth (Y-o-Y), 2006-16
Table 14: Germany Internal Cleansers & Sprays Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 15: Germany Internal Cleansers & Sprays Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 16: Germany Internal Cleansers & Sprays Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 17: Germany Internal Cleansers & Sprays Market Volume by Brands (Liters m), 2008-11
Table 18: Germany Internal Cleansers & Sprays Market Value by Distribution Channel (EUR m), 2008-11
Table 19: Germany Internal Cleansers & Sprays Market Value by Distribution Channel (USD m), 2008-11
Table 20: Germany Pantiliners & Shields Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Units m)
Table 21: Germany Pantiliners & Shields Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (EUR m)
Table 22: Germany Pantiliners & Shields Market (Units m) and Growth (Y-o-Y), 2006-16
Table 23: Germany Pantiliners & Shields Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 24: Germany Pantiliners & Shields Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 25: Germany Pantiliners & Shields Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 26: Germany Pantiliners & Shields Market Volume by Brands (Units m), 2008-11
Table 27: Germany Pantiliners & Shields Market Value by Distribution Channel (EUR m), 2008-11
Table 28: Germany Pantiliners & Shields Market Value by Distribution Channel (USD m), 2008-11
Table 29: Germany Sanitary Pads Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Units m)
Table 30: Germany Sanitary Pads Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (EUR m)
Table 31: Germany Sanitary Pads Market (Units m) and Growth (Y-o-Y), 2006-16
Table 32: Germany Sanitary Pads Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 33: Germany Sanitary Pads Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 34: Germany Sanitary Pads Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 35: Germany Sanitary Pads Market Volume by Brands (Units m), 2008-11
Table 36: Germany Sanitary Pads Market Value by Distribution Channel (EUR m), 2008-11
Table 37: Germany Sanitary Pads Market Value by Distribution Channel (USD m), 2008-11
Table 38: Germany Tampons Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Units m)
Table 39: Germany Tampons Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (EUR m)
Table 40: Germany Tampons Market (Units m) and Growth (Y-o-Y), 2006-16
Table 41: Germany Tampons Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 42: Germany Tampons Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 43: Germany Tampons Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 44: Germany Tampons Market Volume by Brands (Units m), 2008-11
Table 45: Germany Tampons Market Value by Distribution Channel (EUR m), 2008-11
Table 46: Germany Tampons Market Value by Distribution Channel (USD m), 2008-11
Table 47: Germany Women's Disposable Razors & Blades Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Units m)
Table 48: Germany Women's Disposable Razors & Blades Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (EUR m)
Table 49: Germany Women's Disposable Razors & Blades Market (Units m) and Growth (Y-o-Y), 2006-16
Table 50: Germany Women's Disposable Razors & Blades Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 51: Germany Women's Disposable Razors & Blades Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 52: Germany Women's Disposable Razors & Blades Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 53: Germany Women's Disposable Razors & Blades Market Volume by Brands (Units m), 2008-11
Table 54: Germany Women's Disposable Razors & Blades Market Value by Distribution Channel (EUR m), 2008-11
Table 55: Germany Women's Disposable Razors & Blades Market Value by Distribution Channel (USD m), 2008-11


List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Germany Feminine Hygiene Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 3: Germany Feminine Hygiene Market Dynamics, by Category, by Market Value 2006-16
Figure 4: Germany Feminine Hygiene Market Value (EUR m) by Category, 2006-16
Figure 5: Germany Feminine Hygiene Market Value (EUR m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 6: Germany Internal Cleansers & Sprays Market Growth Dynamics by Volume, 2006-16
Figure 7: Internal Cleansers & Sprays Market Growth Dynamics by Value, 2006-16
Figure 8: Germany Internal Cleansers & Sprays Market (Liters m) and Growth (Y-o-Y), 2006-16
Figure 9: Germany Internal Cleansers & Sprays Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 10: Germany Internal Cleansers & Sprays Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 11: Germany Internal Cleansers & Sprays Market Volume by Brands (Liters m), 2008-11
Figure 12: Germany Internal Cleansers & Sprays Market Value by Distribution Channel (EUR m), 2008-11
Figure 13: Germany Pantiliners & Shields Market Growth Dynamics by Volume, 2006-16
Figure 14: Germany Pantiliners & Shields Market Growth Dynamics by Value, 2006-16
Figure 15: Germany Pantiliners & Shields Market (Units m) and Growth (Y-o-Y), 2006-16
Figure 16: Germany Pantiliners & Shields Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 17: Germany Pantiliners & Shields Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 18: Germany Pantiliners & Shields Market Volume by Brands (Units m), 2008-11
Figure 19: Germany Pantiliners & Shields Market Value by Distribution Channel (EUR m), 2008-11
Figure 20: Germany Sanitary Pads Market Growth Dynamics by Volume, 2006-16
Figure 21: Germany Sanitary Pads Market Growth Dynamics by Value (EUR m), 2006-16
Figure 22: Germany Sanitary Pads Market (Units m) and Growth (Y-o-Y), 2006-16
Figure 23: Germany Sanitary Pads Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 24: Germany Sanitary Pads Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 25: Germany Sanitary Pads Market Volume by Brands (Units m), 2008-11
Figure 26: Germany Sanitary Pads Market Value by Distribution Channel (EUR m), 2008-11
Figure 27: Germany Tampons Market Growth Dynamics by Volume, 2006-16
Figure 28: Germany Tampons Market Growth Dynamics by Value (EUR m), 2006-16
Figure 29: Germany Tampons Market (Units m) and Growth (Y-o-Y), 2006-16
Figure 30: Germany Tampons Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 31: Germany Tampons Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 32: Germany Tampons Market Volume by Brands (Units m), 2008-11
Figure 33: Germany Tampons Market Value by Distribution Channel (EUR m), 2008-11
Figure 34: Germany Women's Disposable Razors & Blades Market Growth Dynamics by Volume, 2006-16
Figure 35: Germany Women's Disposable Razors & Blades Market Growth Dynamics by Value (EUR m), 2006-16
Figure 36: Germany Women's Disposable Razors & Blades Market (Units m) and Growth (Y-o-Y), 2006-16
Figure 37: Germany Women's Disposable Razors & Blades Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 38: Germany Women's Disposable Razors & Blades Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 39: Germany Women's Disposable Razors & Blades Market Volume by Brands (Units m), 2008-11
Figure 40: Germany Women's Disposable Razors & Blades Market Value by Distribution Channel (EUR m), 2008-11
 
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