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Business Traveler Hotel Search Channels and Methods in 2012: Survey Snapshot

Description:

Synopsis
- The report is based on primary survey research of more than 2,000 industry professionals who travelled at least once over a three month period. The research was conducted by WMI using its premium consumer panels.
- This report provides the reader with a definitive analysis of the outlook for the business travel sector and explores the key channels for research.

Summary
Business Traveler Hotel Search Channels and Methods in 2012: Survey Snapshot' is the result of an extensive multi-industry survey drawn from WMI's exclusive panel of global business travelers. The report benchmarks the channels of hotel selection. Survey results have been presented and analyzed based on travel frequency, age and company turnover.

Scope
The report features the opinions of hotel industry consumer respondents related to preferred channels for hotel selection.

Reasons To Buy
- Identify key channels for research to allocate marketing resources for better return on investment.

Contents:

1 Introduction
1.1 What Is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
2 Key Channels for Research
2.1 Key channels for research - analysis by travel frequency
2.2 Key channels for research - analysis by age
2.3 Key channels for research - analysis by company turnover
3 Appendix
3.1 Methodology
3.2 Contact Us
3.3 About World Market Intelligence
3.4 Disclaimer

List of Tables
Table 1: Total Global Hotel Industry Business Traveler's Survey Respondents by Industry Type (%)
Table 2: Respondents: Travel Frequency in 2011(%)
Table 3: Respondents: Gender (%),
Table 4: Respondents: Age (%),
Table 5: Respondents: Occupational Group (%),
Table 6: Respondents: Company Turnover (%),
Table 7: Key Channels for Research: All Respondents (%), 2011-
Table 8: Key Channels for Research by Travel Frequency (%), 2011-
Table 9: Key Channels for Research by Age (%)
Table 10: Key Channels for Research by Company Turnover (%)

List of Figures
Figure 1: Key Channels for Research: All Respondents (%), 2011-
Figure 2: Key Channels for Research by Travel Frequency (%)
Figure 3: Key Channels for Research by Company Turnover (%)

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Business Traveler Hotel Search Channels and Methods in 2012: Survey Snapshot

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Business Traveler Hotel Search Channels and Methods in 2012: Survey Snapshot

Fax order form

Order information

Product name

Web Address

Office Code

Report Formats

Contact information

Please fax this form to: (646) 607-1907 or (646) 964-6609 (from USA) +353-1-481-1716 or +353-1-653-1571 (from Rest of World)

Payment information

Please fax this form to: (646) 607-1907 or (646) 964-6609 (from USA) +353-1-481-1716 or +353-1-653-1571 (from Rest of World)

Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)

Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)