Key Drivers of Repeat Visits in Business Travel in 2012: Survey Snapshot

World Market Intelligence, April 2012, Pages: 16

Synopsis
- The report is based on primary survey research of more than 2,000 industry professionals who travelled at least once over a three month period. The research was conducted by WMI using its premium consumer panels.
- This report provides the reader with a definitive analysis of the outlook for the business travel sector and explores how opportunities and demand are set to change in 2012.
- The report analyses the key drivers for repeat visits based on travel frequency, age and turnover.

Summary
Key Drivers of Repeat Visits in Business Travel in 2012: Survey Snapshot' is the result of an extensive multi-industry survey drawn from WMI's exclusive panel of global business travelers. This report analyzes the key drivers which influence business travelers to choose a particular hotel. Survey results have been presented and analyzed based on travel frequency, age, gender and company turnover.

Scope
The report features the opinions of hotel industry consumer respondents related to key drivers of frequent visits.

Reasons To Buy
- Identify the key features of business hotels which influence frequent visits and formulate marketing strategies to win business.

1 Introduction
1.1 What Is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
2 Key Drivers of Repeat Visits
2.1 Key drivers of frequent visits - analysis by travel frequency
2.2 Key drivers of repeat visits - analysis by age
2.3 Key drivers of repeat visits - analysis by company turnover
3 Appendix
3.1 Methodology
3.2 Contact Us
3.3 About World Market Intelligence
3.4 Disclaimer

List of Tables
Table 1: Total Global Hotel Industry Business Traveler's Survey Respondents by Industry Type (%)
Table 2: Respondents: Travel Frequency in 2011(%)
Table 3: Respondents: Gender (%),
Table 4: Respondents: Age (%),
Table 5: Respondents: Occupational Group (%),
Table 6: Respondents: Company Turnover (%),
Table 7: Key Drivers of Repeat Visits: All Respondents (%), 2011-
Table 8: Key Drivers of Frequent Visits by Travel Frequency (%), 2011-
Table 9: Key Drivers of Frequent Visits by Age (%), 2011-
Table 10: Key Drivers of Frequent Visits by Company Turnover (%), 2011-

List of Figures
Figure 1: Key Drivers of Repeat Visits: All Respondents (%), 2011-

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