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Champagne and Issues Bubbling Under the Surface Product Image

Champagne and Issues Bubbling Under the Surface

  • Published: April 2012
  • 30 pages
  • Euromonitor International

Champagne’s direct correlation to economic dynamics has historically proven to be a double-edged sword. The category mirrors the state of economies and, at the same time, its narrow focus on Western markets increases downside risks in the case of a crisis. As dark clouds of fresh financial turmoil are gathering, will champagne’s sparkle shield the category from a perfect storm of extreme discounting, other sparkling wine’s cannibalising advance and the Champagne region’s traditionalism?

The Champagne and Issues Bubbling Under the Surface global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, READ MORE >

Champagne and Issues Bubbling Under the Surface
Euromonitor International
April 2012
Introduction
Marco-Economic Headaches
Regional Divergences
Fizzy Issues
How Bubbly is the Future?
Report Definitions

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