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Global Audio Conferencing Bridge Market: Audio Conferencing Demand Realigns After Buying Surge
Description:
This strategic analysis is part of Frost & Sullivan’s continued coverage of the conferencing and collaboration marketplace. Frost & Sullivan identifies industry challenges, market drivers and restraints, and provides an in-depth perspective on competitive issues, revenue, market shares and key market trends in the global audio conferencing bridge market. This research service provides conferencing and collaboration vendors with market information and strategic insight to assist them with the unique challenges and opportunities of the audio conferencing bridge market.
Forecast Assumptions
- Although the 2011 data in this research service does not include audio conferencing integrated as part of a broader suite of unified communications applications, the competitive impact of UC integration has been factored into all the forecasts.
- Forecasts in this research service include audio conferencing bridge revenue from both service provider and enterprise deployments.
- Global economic conditions will impact audio conference bridge forecasts, which could cause some enterprises and service providers to scale back planned deployments.
- However, the key value propositions of both audio conferencing and unified communications include cost savings and improved productivity, which are attractive to enterprise looking to trim expenses during tough economic periods.
- Forecasts in this research service consider the cyclic nature of service provider purchasing trends. Extended sales cycles and prolonged approval processes are typical with sales to service providers.
- Audio conferencing is a common addition option during unified communications deployments, and will generally follow similar trends. However, license bundling of audio conferencing as part of a broader unified communications client license will negatively affect revenue forecasts.
Port Shipment and Revenue Forecast Discussion
- After a rush by CSPs and enterprises to add audio port capacity in 2009, the audio conferencing bridge market significantly softened in 2010, continuing into 2011. Demand will be limited until audio conferencing utilization catches up with pent-up capacity from 2009.
- Conferencing service providers will see the total number of audio conferencing minutes steadily grow, however their revenue will grow at a slower pace, which will ripple down to the audio conferencing bridge vendors. Service providers will demand more audio ports from their bridge vendors, yet at a lower price per port, thereby softening revenue.
- Service provider audio conferencing bridge sales are highly cyclical, requiring a long-term sales effort before revenue is realized
- Enterprise demand will maintain steady growth as transitions to IP-based platforms translate into higher attach rates for audio conferencing bridges as part of an overall unified communications platform.
Forecast Assumptions
- Although the 2011 data in this research service does not include audio conferencing integrated as part of a broader suite of unified communications applications, the competitive impact of UC integration has been factored into all the forecasts.
- Forecasts in this research service include audio conferencing bridge revenue from both service provider and enterprise deployments.
- Global economic conditions will impact audio conference bridge forecasts, which could cause some enterprises and service providers to scale back planned deployments.
- However, the key value propositions of both audio conferencing and unified communications include cost savings and improved productivity, which are attractive to enterprise looking to trim expenses during tough economic periods.
- Forecasts in this research service consider the cyclic nature of service provider purchasing trends. Extended sales cycles and prolonged approval processes are typical with sales to service providers.
- Audio conferencing is a common addition option during unified communications deployments, and will generally follow similar trends. However, license bundling of audio conferencing as part of a broader unified communications client license will negatively affect revenue forecasts.
Port Shipment and Revenue Forecast Discussion
- After a rush by CSPs and enterprises to add audio port capacity in 2009, the audio conferencing bridge market significantly softened in 2010, continuing into 2011. Demand will be limited until audio conferencing utilization catches up with pent-up capacity from 2009.
- Conferencing service providers will see the total number of audio conferencing minutes steadily grow, however their revenue will grow at a slower pace, which will ripple down to the audio conferencing bridge vendors. Service providers will demand more audio ports from their bridge vendors, yet at a lower price per port, thereby softening revenue.
- Service provider audio conferencing bridge sales are highly cyclical, requiring a long-term sales effort before revenue is realized
- Enterprise demand will maintain steady growth as transitions to IP-based platforms translate into higher attach rates for audio conferencing bridges as part of an overall unified communications platform.
Contents:
Executive Summary
Market Overview
Total Audio Conferencing Bridge Market:
- External Challenges: Drivers and Restraints
- Forecasts and Trends
- Demand Analysis
- Market Share and Competitive Analysis
- Mega Trends and Industry Convergence Implications
The CEO’s 360 Degree Perspective
Enterprise Segment Breakdown
Service Provider Segment Breakdown
The Last Word
Appendix
Market Overview
Total Audio Conferencing Bridge Market:
- External Challenges: Drivers and Restraints
- Forecasts and Trends
- Demand Analysis
- Market Share and Competitive Analysis
- Mega Trends and Industry Convergence Implications
The CEO’s 360 Degree Perspective
Enterprise Segment Breakdown
Service Provider Segment Breakdown
The Last Word
Appendix
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