- Language: English
- Published: August 2012
- Region: North America, United States
Global Social Customer Relationship Management Software Market 2011-2015
- Published: April 2012
- Region: Global
- 35 pages
- Infiniti Research Limited
TechNavio’s analysts forecast the Global Social Customer Relationship Management (CRM) Software market to grow at a CAGR of 28.4 percent over the period 2011–2015. One of the key factors contributing to this market growth is the increasing importance of customer experience management. The Global Social CRM Software market has also been witnessing the increased adoption of social CRM software in small and medium-sized enterprises. However, increasing complexity in effective adoption of the software could pose a challenge to the growth of this market.
TechNavio’s report, the Global Social Customer Relationship Management Software Market 2011–2015, has been prepared based on an in-depth analysis of the market with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Social CRM Software market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors dominating this market space include Jive Software Inc., Salesforce.com Inc., and Lithium Technologies Inc.
Key questions answered in this report:
What will the market size be in 2015 and at what rate will it grow?
What key trends is this market subject to?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the opportunities and threats faced by each of these key vendors?
What are the strengths and weaknesses of each of these key vendors?
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01. Executive Summary
03. Market Coverage
04. Market Landscape
05. Geographical Segmentation
06. Key Leading Countries
07. Vendor Landscape
08. Buying Criteria
09. Market Growth Drivers
10. Drivers and their Impact
11. Market Challenges
12. Impact of Drivers and Challenges
13. Market Trends
14. Key Vendor Analysis
14.1 Jive Software Inc.
14.2 Salesforce.com Inc.
14.3 Lithium Technologies Inc.
15. Other Reports in this Series
List of Exhibits:
Exhibit 1: Global Social Customer Relationship Management Software Market 2011–2015 (US$ billion)
Exhibit 2: Global Social Customer Relationship Management Software Market by Business Type 2011 and 2015
Exhibit 3: Global Social Customer Relationship Management Software Market by Geographical Segmentation 2011
TechNavio Announces the Publication of its Report – Global Social Customer Relationship Management Software Market 2011–2015
TechNavio today launched its report Global Social Customer Relationship Management Software Market 2011–2015 based on an in-depth study covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the key trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Enterprise Applications team said; “Social Customer Relationship Management (CRM) vendors believe that the Small and Medium-sized Enterprise (SME) segment has lot of potential that can be capitalized on. In 2011, SMEs continued to obtain a large part of the social CRM market’s attention. Apart from functionality, the price of the application will be a differentiating factor in the buying decision. Hence, most SMEs are adopting simple and cost-efficient technologies such as social CRM software, which will help them gain a competitive edge and optimize sales.”
According to the report, in pursuit of a cost-effective approach, travel expenses have been reduced considerably in modern organizations. Organizations across all industries are looking for new ways to interact with and sell to customers. Social CRM software, integrated with online social networks, provides a perfect platform for sales personnel to convey their value proposition and offer video demonstrations to the target audience. In addition to being cost-effective, this approach provides sales personnel with an access to a wide range of prospects and the ability to reach them in a shorter period of time.
Further, the report also discusses that poor usability of the software is one of the major challenges obstructing the growth of the market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.