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Future Growth Potential of Mobile Money in Brazil: Market Profile
BRICdata, April 2012, Pages: 31
The report provides top-level market analysis, information and insights, including:
- In-depth analysis of mobile money opportunities in Brazil
- A comprehensive and country-specific analysis of market attractiveness, covering the key trends, drivers and challenges
- Detailed mobile money market sizing and forecasts for 2011–2016 including volume, value and average transaction size
Scope
- This report provides an extensive analysis of the mobile money market in Brazil
- It provides current and forecast market size for the mobile money market in Brazil
- It offers a detailed analysis of business, infrastructure, technology and consumer trends driving the growth of the mobile money market in Brazil
- The report highlights the key challenges faced by the mobile money market
- It provides case examples of key mobile payment vendors offering mobile payment services
- The report details the new services launched by mobile banking operators in Brazil
- It also provides insights into the future of the mobile money market and upcoming trends shaping the growth of the market in Brazil
Reasons To Buy
- Gain in-depth insight into the mobile money market in Brazil
- Take informed decisions and formulate effective technical and marketing strategies based on the report’s detailed market insights on the mobile money market
- Understand the key consumer, business and economic trends within the mobile money market in Brazil
- Gain insight on the growth strategies adopted by key mobile payment service providers
1 Executive Summary
2 Mobile Money Market Attractiveness of BRIC Nations
2.1 Key Competitors, Business Models and Success Factors in the Mobile Money Ecosystem
2.1.1 Key competitors and business models
2.1.2 Critical success factors
2.2 Benchmarking of Mobile Money Market Environment in BRIC Nations
2.2.1 Relative positioning of emerging markets with regards to the adoption of mobile money
2.2.2 Market attractiveness benchmarking in BRIC
2.3 Market Size and Future Prospects of Mobile Money in BRIC nations
2.3.1 Benchmarking market size in value terms by financial services
2.3.2 Benchmarking Market Size by Volume of Transaction and Average Transaction Size
3 Mobile Money Opportunities in Brazil
3.1 Introduction to Mobile Money in Brazil
3.2 Mobile Money Market Size and Forecasts 2011-2016
3.2.1 Market size by value
3.2.2 Market size by volume and average transaction size
3.2.3 Market size by financial services
3.3 Key Drivers of Mobile Money in Brazil
3.3.1 Business and technology drivers
3.3.2 Consumer drivers
3.4 Key Trends
3.4.1 Business trends
3.4.2 Infrastructure and technology trends
3.4.3 Consumer trends
3.5 Challenges
3.6 Mobile banking regulations in Brazil
3.7 Mobile Banking Services Launched in Brazil
3.7.1 Others
3.8 Case Example
3.8.1 Oi Paggo
3.8.2 Vivo
3.9 Future of Mobile Money in Brazil
4 Appendix
4.1 About BRICdata
4.2 Definitions
4.2.1 Areas of expertise
4.3 Methodology
4.4 Disclaimer
List of Tables
Table 1: Value Proposition and Competitive Positioning in Mobile Money Market
Table 2: Mobile Payment Development in Brazil based on Scope of Services Offered
Table 3: Key Drivers of Mobile Money Market in Brazil
Table 4: Mobile Banking Services Offered by Leading Brazilian Telecom Operators and Banks
Table 5: BRICdata Mobile Money Definitions
List of Figures
Figure 1: Mobile Money Value Chain – Key Competitors and Business Models
Figure 2: Mobile Money Market Evolution – Target Customer vs Market Penetration and ROI
Figure 3: Relative Positioning of Emerging Markets – Mobile Payment Adoption and Maturity
Figure 4: Attractiveness of BRIC Countries – Mobile Penetration vs Access to Financial Services
Figure 5: Relative Positioning of BRIC – Market Competitiveness vs Regulatory Readiness
Figure 6: Mobile Money Market Potential in BRIC – Breakdown by Key Financial Services, 2016
Figure 7: Mobile Money Market by Volume of Transaction and Average Transaction Size, 2011–2016
Figure 8: Brazilian Mobile Money Market Size by Value, 2011–2016
Figure 9: Brazilian Mobile Money Market Size by Volume and Avg. Transaction Size, 2011–2016
Figure 10: Brazilian Mobile Money Market Size by Financial Services, 2016
Figure 11: Mobile Users in Brazil (Million), 2007–2016
Demand dynamics in the Brazilian mobile financial services industry are promising. The market is changing rapidly with global competitors entering the country and developing new business models across customer segments. Although there are significant challenges in terms of regulation and the general adoption of mobile financial services, fundamentals such as an extensive branchless banking network and high rates of mobile penetration offer strong value propositions.
Brazil has a developed financial sector, which creates a strong platform for emerging mobile money strategies. Due to its inflationary history, Brazil has developed a technologically advanced banking system with more than XX banks operating close to XX branches and a variety of access channels. Checks represent only XX% of non-cash payments in Brazil as electronic payment channels are preferred. Many people use informal and formal means of accessing finance, such as quasi-credit through retail shop cards and payroll-consigned loans. The state-controlled banks are commercially oriented and are mostly listed on the Brazilian stock exchange.
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