Parapharmaceutical Products in Italy - SWOT analysis

Databank Cerved Group, September 2011, Pages: 13

This report provides a SWOT analysis on the parapharmaceutical products Italian market: strategic map of operators by market, product, typology, nationality, strategies observed by the main players in terms of advertising, distribution channel, communication, winning strategies and their drivers, opportunities and threats on the short / long term.

Scope: medical devices for surgical and post-surgical use and for medication.

Segments

The market analysis is based on three business areas, each segmented according to specific use:

1. Medications:
traditional, advanced and specialised medications;
adhesive bandages;?
cotton

2. Medical Devices and Auxiliaries:
catheters;
stoma bags;
syringes;

3. Dermatological Skin Products:
disinfectants;?
anti-parasites;?
corn products and corn plasters.

Methodology
In order to draw up the Competitors report, the Databank method foresees the screening of the main realities of the sectors and various one-to-one interviews with the selected players. All this is then completed via:
- the gathering of information questionnaires that are filled out by the main companies on an annual basis;
- the checking of the gathered information by a sector expert, using a verification system that guarantees maximum reliability and consistency;
- the processing of information belonging to the Cerved Group about Italian economic realities.

LIST OF COMPANIES ANALYSED 3
1. INTRODUCTION TO METHODOLOGY 4
2. SECTOR DESCRIPTION 5
2.1. Scope 5
2.2. Segments 5
3. STRATEGIES OBSERVED 7
3.1. Strategic map of operators 7
3.2. Winning strategies 9
4. OPPORTUNITIES AND THREATS 10
CONNECTED PRODUCTS AND SERVICES 11
CONTACT 12
COPYRIGHT 13

List of Tables and Graphs:
PARAPHARMACEUTICAL PRODUCTS: KEY BUSINESS LINES AND PRODUCT FAMILIES
MAP OF STRATEGIC GROUPS, 2011
PARAPHARMACEUTICAL PRODUCTS: OPPORTUNITIES AND SHORT TO LONG-TERM IMPACT, 2011
PARAPHARMACEUTICAL PRODUCTS: THREATS AND SHORT TO LONG-TERM IMPACT, 2011

3M ITALIA
A.C.R.A.F. - AZIENDE CHIMICHE RIUNITE ANGELINI FRANCESCO
AB MEDICA
ARTSANA
ASTRA TECH
B. BRAUN MILANO
BARD
BECTON DICKINSON ITALIA
BEIERSDORF
BSN MEDICAL
C.I.M. CARDIFICIO ITALIANO
CHEFARO PHARMA ITALIA
COLOPLAST
CONVATEC ITALIA
COVIDIEN ITALIA
DITTA LUIGI SALVADORI
DKS - LOVERSAN INDUSTRIA BIOMEDICA
ESOFORM
FARMAC - ZABBAN
FARMACEUTICI DOTT. CICCARELLI
GABBIANO
GALLINI
HOLLISTER
HOSPIRA ITALIA
INTERNATIONAL MEDICAL SERVICE I.M.S.
ISTITUTO PROFILATTICO FARMACEUTICO CANDIOLI
ITALIANA LABORATORI BOUTY
JOHNSON & JOHNSON
L. MANETTI - H. ROBERTS & C.
LABORATORIO FARMACEUTICO S.I.T.
LOHMANN & RAUSCHER
MOLNLYCKE HEALTH CARE
MONTEFARMACO O.T.C.
NUOVA FARMEC
PAUL HARTMANN
PENTAFERTE
PIETRASANTA PHARMA
QUIDNOVI PHARMA
ROCHE DIAGNOSTICS
ROTTAPAHRM
SANDOZ
SANITAS LABORATORIO CHIMICO FARMACEUTICO
SANTEX
SISMA
SIXTUS ITALIA
SMITH & NEPHEW
SMITHS MEDICAL ITALIA
SODALCO
SSL HEALTHCARE ITALIA
SVAS BIOSANA
SYSTAGENIX WOUND MANAGEMENT ITALY
TELEFLEX MEDICAL
TERUMO ITALIA
VYGON ITALIA

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