Online Retailing in the EU 2011: Strategies & Recommendations
ResearchFarm Ltd, July 2011, Pages: 58
KEY QUESTIONS ANSWERED IN THIS REPORT:
Retailers
- What are the strategic imperatives for online retailing in the EU over the next 5 years?
- Should retailers first internationalise their online operations or first localise?
- How can retailers retain their newfound customers abroad?
Product Suppliers
- Will online internationalisation increase the competitive pressure or is it a massive opportunity?
- How important are local taste variations across the EU?
- Does it make sense to foster online partnerships with non-competing retailers or suppliers in the EU outside your domestic market?
Property Firms
- How will the threat from online to established bricks & mortar players develop when international competition heats up online?
- How will retailers integrate click & collect/drive services into their real estate provisions?
- How will this change when online internationalisation is a reality?
Retail Services Providers
- How will the legal framework evolve going forward and what will the impact be on online retailing?
- What will payment options and loyalty schemes look like in the future?
- Find out about retailer strategies and tailor your IT/legal offering according to their needs
Consultancies
- Why will online internationalisation be absolutely crucial and a factor determining success or failure?
- Which click & collect solutions will win out?
- What is the impact of SEPA or the Consumer Rights Directive?
Financial Service Providers
- Which retailers need your undivided attention going forward?
- What are the benefits of the common EU market to EU retailers, especially from a payments perspective?
- What will happen with payment providers in the EU?
THIS REPORT WILL ALLOW YOU TO
- Benchmark by comparing your KPIs with those of the outstanding players profiled in the report and shows best in class execution.
- Identify pitfalls and highlights opportunities with market an sector sizes to target the growing niche about to become mainstream.
- Learn from established players. As key drivers for success and the points of difference in operating are clearly laid out, these can be incorporated into your own model.
- Understand the competition and what the future will bring.
Executive summary
Should internationalisation precede localisation? How to gain consumer trust. Who stands to benefit most from internationalisation? Is language a barrier? Do websites have to be in English? Are different legal regimes holding online back? Used by a large bloc of households in the West, the common currency represents a massive opportunity. How to navigate VAT and fulfilment. Click & Collect potential. Partnerships abroad. A step change in online loyalty to retain new customers.
The evolution of online retailing and the drivers of change: a 15 year view
From multi-channel to m-commerce to internationalisation, a rapid evolution
Drivers of change: economics, social, technological, legal, environmental....
...all combining to catapult the development of online retailing to the next stage
Economics drivers
E-commerce to win against the backdrop of austerity, online seen as best value
Increased cross border shopping pushing online internationalisation
Social drivers
More single person households, Increased interaction on New Social Media, greater customer involvement leading to greater transparency and lower prices, creating network effects, recommendations, f-commerce and social shopping
Technological drivers
Increased broadband penetration, the cloud enabler for the retailer backend and shopper personalisation, new loyalty opportunity, tabs & apps, 4th generation wi-fi, internet of things, connected car and kitchen
Legal drivers
Strong political push to integrate the common market, The Consumer Rights Directive - An attempt to build consumer trust, SEPA harmonising payment across the EU, Cap on Roaming charges to boost m-commerce
Innovations in online loyalty
The essentials of online loyalty
How to retain online shoppers: The 5 clicks rule, time slots, delivery charges, click&collect, m-commerce, data security, check out solutions
Outstanding case example I
Amazon, the trendsetter: marketplace, prime, customer ratings, kindle
Recommendations
Outstanding case example II
Vente-Privee: loyalty through exclusivity, novelty and communication
Other online clubs, brands4friends, buyVI
Recommendations
State of play in click & collect: 3 outstanding best practice operators
Chronodrive: The French drive concept in online grocery
Making the shopper come to the retailer, eradicating delivery costs and time slots
ASOS: the pureplay teaming up with the UK high street
Footfall generator, pureplay gains multichannel capabilities
The logistics provider (DHL): offering unmanned click & collect stations in Germany
Sources
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