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Doing Business On The Internet: Forms and Analysis - Product Image

Doing Business On The Internet: Forms and Analysis

  • Published: April 2014
  • Region: Global, United States
  • 1220 Pages
  • ALM Media, LLC

Electronic commerce has grown from a high-tech niche to a billion dollar industry and continues to grow. Doing Business on the Internet: Forms and Analysis is the most complete, up-to-date legal guide to business transactions in this environment.

With over 65 forms and checklists from actual Internet deals and transactions, Doing Business on the Internet: Forms and Analysis is a hands-on guide to the law of Internet commerce. Whether you are a novice or a webmaster, it provides you with both practical guidance you can immediately put to use and the legal background you need to master the issues. From registering and protecting your domain name, to contracting for Internet and Web site services, to patent, trademark and copyright issues, this book shows you how to adapt your business plans and strategies to evolving legal requirements. You'll read about: licensing of Internet content; enforceability of online contracts; domestic and foreign tax treatment of Internet transactions; international obligations when doing business online; patentability of business methods; precedents in trademark infringement; drafting a privacy policy; and other important issues—all clarified READ MORE >

CHAPTER 1
Introduction to the Internet
- 1.01 Overview
- 1.02 History of the Internet
[1] Internet
[2] Next Generation Internet (NGI)
[3] Net Neutrality
- 1.03 The World Wide Web
[1] Continuing Development of the Web: W3C
- 1.04 Accessing the Internet
[1] ISPs, IAPs and OSPs
[2] Connecting to the Internet
- 1.05 Communications on the Internet
[1] Electronic Mail
[2] Usenet and Newsgroups
[3] Listservs
[4] Internet Relay Chat
[5] Instant Messaging
[6] Weblogs/Blogs
[7] Real Time Streaming Protocol
[8] OpenMP
[9] Voice-over IP (VoIP) or Internet Telephony
[10] Social Networks
- 1.06 Internet Applications
[1] Telnet
[2] File Transfer Protocol
[3] Gopher
[4] Wide Area Information Servers (WAIS)
[5] IP Multicasting
[6] Grid Computing
[7] ENUM
- 1.07 Searching the Web
[1] Spiders and Robots
[2] Indexes, Catalogues and Search Engine Software
[3] Keyword Searching and Power Searching
[4] Meta Tags
[5] Search Managers
- 1.07 A Markup Languages
[1] SGML
[2] HTML
[3] Dynamic HTML
[4] XML
- 1.08 Web Tools and Terminology
[1] Java
[2] Virtual Reality Modeling Language (VRML)
[3] Plug-in Technologies
[4] ActiveX
[5] Push/Pull Technology
[6] Online Advertising Terminology
[7] Web Services
[8] RSS Technology
[9] Podcasting
- 1.09 Intranets
- 1.10 Extranets
- 1.11 Virtual Private Networks

CHAPTER 2
Establishing a Business Presence on the Internet
- 2.01 Evaluating the Need
[1] Requirements Analysis
[2] Financial Analysis
[3] In-House Development Versus Using Outside Providers
- 2.02 Evaluating the Risks
[1] Introduction
[2] Security
[3] Intellectual Property
[4] Click Fraud
- 2.03 Domain Names
[1] The Domain Name Registration System
[2] Registering a Domain Name
- 2.04 Contracting with Third Parties for Internet Services
[1] Introduction
[2] Requests for Proposals
[3] Web Site Development Agreements in General
[4] Elements of Web Site Development Agreements
[5] Web Site Hosting Agreements in General
[6] Elements of Web Site Hosting Agreements
- 2.04A Establishing a B2B Internet Marketplace
[1] What Is a B2B Marketplace?
[2] Legal Considerations for B2B Marketplaces
- 2.04B E-Commerce Joint Ventures
[1] Form of Joint Venture
[2] Contributions
[3] Intellectual Property Licensing
[4] Confidentiality
[5] Management and Employees
[6] Financial Provisions
[7] Service Agreements, Non-Compete Agreements, and Exclusivity Agreements
[8] Transfers of Interest
[9] Promotion
[10] Antitrust Issues
[11] Termination
- 2.05 Form: Vendor-Oriented Web Site Development Agreement
- 2.06 Form: Vendor-Oriented Web Site Hosting Agreement
- 2.07 Form: Client-Oriented Web Site Development and Services Agreement
- 2.08 Form: Client-Oriented Development, Hosting and Services Agreement
- 2.09 Form: Client-Oriented Web Site Development Agreement
- 2.10 Form: Client-Oriented Web Site Hosting Agreement
- 2.11 Form: Employee Internet Use Policy Statement
- 2.12 Form: Web Linking Referral Fee Agreement
- 2.13 Form: Non-Exclusive Online Affiliate Form (Short)
- 2.14 Form: E-Commerce Joint Venture Checklist
- 2.15 Form: Memorandum of Understanding for E-Commerce Joint Ventures
- 2.16 Form: Web Site Update Checklist

CHAPTER 3
Copyright
- 3.01 Introduction
- 3.02 International Copyright Environment
[1] WIPO Copyright Agreements
[2] GATT and the WTO
[3] Other International Conventions and Directives
[4] Trade Agreements
- 3.03 Copyright Protection in the United States
[1] Copyright Essentials/Scope of Copyright Protection
[2] The Copyrightability of Factual Compilations
[3] The Rights Protected by Copyright
[4] Duration of Protection
[5] Copyright Notices
[6] Ownership of Copyright
[7] The Fair Use Doctrine
[8] Educational Use Copyright Exemption (the “Teach” Act)
[9] Attribution and Integrity Rights
[10] Traditional Music Copyright Issues
[11] Copyright Registration Procedures
[12] Registration of Computer Programs and Databases Not Fixed in CD-ROM
[13] Registration of Machine Readable Multimedia Works (Other than Computer Programs, Databases or CD-ROM Products)
- 3.04 Infringement
[1] Civil Remedies
[2] Criminal Penalties
[3] Proving Infringement
[4] Copyright Infringement of Computer Software
[5] Copyright Infringement on the Internet
- 3.05 Technological Methods of Preventing Infringement
[1] The Audio Home Recording Act of 1992 (AHRA)
[2] The Digital Millennium Copyright Act
[3] International Legislation
- 3.06 Links and Copyright Liability
[1] Introduction
[2] Disputes Arising from Linking and Framing
- 3.07 Form: Copyright Assignment
- 3.08 Form: Work Made for Hire Writer Contract
- 3.09 Form: Interim Designation of Agent to Receive Notification of Claimed Infringement
- 3.10 Form: Amended Interim Designation of Agent to Receive Notification of Claimed Infringement

CHAPTER 4
Trademarks
- 4.01 Introduction
- 4.02 Internet Trademark Checklist
- 4.03 Trademark Essentials
[1] Categories
[2] Identifying Characteristics Subject to Protection
[3] Internet Domain Names
[4] Federal Trademark Registration
[5] Selecting Marks for Internet-Related Products and Services
[6] Trademark Applications
[7] Actions for Trademark Infringement
[8] Internet-Specific Trademark Actions and Issues
- 4.04 Form: Trademark Assignment
- 4.05 Form: Non-Exclusive Trademark License Agreement
- 4.06 Form: Exclusive Trademark License Agreement
- 4.07 Form: Settlement Agreement Providing for Transfer of Domain Name

CHAPTER 5
Patents
- 5.01 Introduction
- 5.02 [Reserved]
- 5.03 Overview of Patent Law
[1] Internet Communications and Patent Rights
[2] Internet Technology and the Development of Open Standards
- 5.04 Patent Checklists
[1] Checklist to Assess Likelihood of Infringement
[2] Patent Protection Checklist
- 5.05 Patentable Subject Matter
[1] Generally
[2] The Patentability of Software
[3] The Patentability of Methods of Doing Business
[4] The Patentability of Database Structures
- 5.06 Novelty and Nonobviousness Requirements
[1] Novelty
[2] Nonobviousness
- 5.07 Patent Applications
[1] The Application Process
[2] Enablement and Best Mode Requirements
[3] Submission of Source Code
[4] Drafting of Claims
[5] International Patent Protection
- 5.08 Claim Construction
- 5.09 Patent Infringement
[1] Standards
[2] Remedies for Patent Infringement
[3] Options for Potential Infringers
- 5.10 Design Patents
[1] Overview
[2] Designs Displayed as Part of Online Content
- 5.11 Ownership
[1] Inventorship
[2] Assignment
[3] Licensing
[4] Cross-Licensing
- 5.11A American Inventors Protection Act of 1999
- 5.12 Form: Patent Assignment
- 5.13 Form: Patent License Agreement

CHAPTER 6
Trade Secrets
- 6.01 Introduction
- 6.02 Internet Trade Secret Checklist
- 6.03 Trade Secrets and the Internet
[1] Confidential Business Information
[2] Software
[3] The Entire Internet Application
[4] Works Incorporated into an Internet Application
- 6.04 Overview of Trade Secret Law
- 6.05 Misappropriation
[1] Determining Misappropriation
[2] Employee Misappropriation
[3] Third Party Misappropriation
- 6.06 Establishing Trade Secrets in the Internet Industry
- 6.07 Criminal Liability
[1] State Law
[2] Economic Espionage Act of 1996
- 6.08 Dissemination of Trade Secrets on the Internet
- 6.09 Form: Evaluation Letter Agreement Between Producer and Potential Joint Venturer
- 6.10 Form: Employee Confidentiality and Assignment of Inventions Agreement
- 6.11 Form: Exit Interview Form
- 6.12 Form: Corporate Internet Use Policy
- 6.13 Form: Employee Database Warning

CHAPTER 7
Licensing Content on the Internet
- 7.01 Introduction
- 7.02 Content Licenses and the Internet
[1] Control over the Use of Licensed Content
[2] Retaining Artistic Control over the Use of Content
[3] Intellectual Property Issues
[4] Indemnification
[5] Assignment of Rights
[6] Future Technologies and Opportunities
[7] Credits and Attribution
[8] Maximizing Revenue
[9] Third Party Infringers
[10] Post-Termination Issues and Procedures
- 7.03 Checklist for Reviewing Content Licenses
- 7.04 Elements of Content Licenses
[1] Identification of Licensed Properties
[2] The Grant of Rights
[3] Reservation of Rights
[4] Approvals
[5] Reversion Provisions
[6] Representations and Warranties
[7] Disclaimer of Warranties
[8] Indemnification/Defense Against Third Party Claims
[9] Ownership of Proprietary Rights
[10] Infringement by Third Parties
[11] Confidentiality
[12] Term
[13] Termination Provisions
[14] Payment Provisions
[15] Assignment Rights
[16] Sublicensing/Third Party Usage
[17] Limitation of Liability
[18] Trademark Provisions
- 7.04A Search Engine Agreements
- 7.05 Form: Content License Agreement Between Author and Web Site Owner
- 7.06 Form: Content License Agreement Between Magazine Publisher and Media Company
- 7.07 Form: Vendor-Oriented Software License Agreement
- 7.08 Form: User-Oriented Software License Agreement
- 7.09 Form: Intellectual Property Rights Assignment
- 7.10 Form: Online Promotion and License Agreement Between Online Service and Portal Site
- 7.11 Form: Online Marketing Agreement
- 7.12 Form: Linking Agreement
- 7.13 Form: Audio Streaming/Downloading License Agreement
- 7.14 Form: Video Streaming/Downloading License Agreement
- 7.15 Form: Audio/Video Streaming/Downloading License Agreement

CHAPTER 8
Electronic Contracting
- 8.01 Overview
- 8.02 Using the Internet in the Contracting Process
[1] Online Contract Formation
[2] Electronic Data Interchange (EDI)
- 8.03 Key Issues in Electronic Contracting
[1] Online Identity
[2] Security and Integrity in Online Contracts
[3] Contracting Using Standard Forms
[4] Jurisdictional Concerns
- 8.04 Contract Law and Business Practices in the Information Age
[1] International Sources of Contract Law
[2] Sources of United States Contract Law
[3] Contract Formation Under the Restatement, UCC and UCITA
[4] Contract Enforceability: the Statute of Frauds
[5] Enforceability of Specialized Contracts and Business Practices
[6] Warranties
- 8.05 Encryption and Digital Signatures
[1] In General
[2] How Digital Signatures Work
[3] Certification Authorities and Cybernotaries
[4] Digital Signature and Public Key Infrastructure Developments
- 8.06 Examples of Certain Types of Online Contracts
[1] Internet Access Agreements
[2] Internet Services Agreements
[3] Online Subscription Agreements
[4] Rules for Online Use
[5] The Online Advertising and Sale of Goods and Services
[6] Online Sweepstakes and Contests
- 8.06A Checklist for the Display and Advertisement of Goods for Sale in Online Media
- 8.07 Form: Agreement to Contract Electronically
- 8.08 Form: Guidelines for Drafting Shrink-Wrap and Click-Wrap Agreements
- 8.09 Form: Web Site Use Agreement
- 8.10 Form: Internet Access Agreement
- 8.11 Form: Clickable Internet Services Agreement
- 8.12 Form: Clickable End-User Software License Agreement
- 8.13 Form: Terms of Service
- 8.14 Form: Official Rules for Online Sweepstakes
- 8.15 Form: Web-Wrap Agreement for Electronic Mail Service

CHAPTER 9
Taxation of Transactions on the Internet
- 9.01 Introduction
- 9.02 Tax Administration and Compliance Issues
[1] The Internet's Effect on Determining Physical Location
[2] Determining Identity Online
[3] Distinguishing Commercial and Noncommercial Internet Transmissions
- 9.03 State Taxation of Electronic Commerce
[1] Sales and Use Tax in General
[2] Nexus
[3] Classification Issues Under Sales and Use Tax
- 9.04 International Taxation of Electronic Commerce
[1] A Framework for Global Electronic Commerce
[2] United States Income Taxation
[3] Classification of Income from Computer Programs
[4] European Taxation Issues

CHAPTER 10
Privacy on the Internet
- 10.01 Introduction
- 10.02 Personal Information Online
[1] Collection of Information
[2] User-Provided Information
- 10.03 Selected Privacy Laws
[1] United States Privacy-Related Laws
[2] State Privacy and Consumer Protection Laws
[3] International Privacy-Related Laws
- 10.04 Self-Regulation and Industry Guidelines
[1] Direct Marketing Association Guidelines
[2] Privacy Seals
[3] Online Privacy and Children
- 10.04 A Privacy Policies
[1] Drafting a Privacy Policy
[2] Changing a Privacy Policy
- 10.05 E-Mail and Internet Use in the Workplace
[1] Regulating and Monitoring Employee E-Mail
[2] E-Mail Communication and Attorney-Client Privilege
[3] The Importance of E-Mail and Internet Policies
- 10.05A The Federal Records Act, Electronic Records, and E-Mail
- 10.06 Form: Sample “Notice” to Children
- 10.07 Form: Notice to Parents/Guardians
- 10.08 Form: Sample Privacy Policy Notice Provisions Appropriate for Web Site Directed Toward Children
- 10.09 Form: Sample Information Collection Notice Appropriate for Adults
- 10.10 Form: Sample Opt-Out Notice
- 10.11 Form: General Clause for Updating of Personal Information
- 10.12 Form: Web Site Privacy Policy

CHAPTER 11
Jurisdiction, Obscenity, Defamation and the Right of Publicity
- 11.01 Introduction
- 11.02 Jurisdiction
[1] Personal Jurisdiction and the United States Constitution
[2] Jurisdiction and the Internet
[3] Jurisdiction Across National Boundaries
[4] International Developments in Jurisdiction
- 11.03 Obscenity
[1] Overview
[2] Regulation of Obscenity and Child Pornography
[3] Indecent Material
[4] Solutions for Limiting Access to Obscene and Indecent Content
- 11.04 Defamation
[1] “Distributor”/“Publisher” Liability of Online Service Providers
[2] Elements of Defamation Claims
[3] First Amendment Limitations on State Defamation Laws
[4] Identifying Anonymous Defendants
[5] Defamation Checklist
- 11.05 The Right of Publicity
[1] Elements
[2] Statutes Covering Rights of Publicity
[3] Proof of Damages for Violation
[4] Applicability to the Internet
[5] First Amendment Issues
[6] Key Issues in Negotiating and Drafting Licenses of Publicity
- 11.05A Section 230 of the Communications Decency Act
- 11.06 Form: Terms of Use for an Adult-Oriented Web Site
- 11.07 Form: Right of Publicity: Talent Contract
- 11.08 Form: Right of Publicity: Celebrity Promotion License Agreement
- 11.09 Form: Celebrity Name and Likeness Release for Use on a Web Site
- 11.10 Form: Right of Publicity: Picture and Name Release

CHAPTER 12
Electronic Banking and Financial Services
- 12.01 Introduction
- 12.02 Antitrust Considerations for Internet Banking
[1] Antitrust Analysis of Internet Banking
[2] Joint Venturing: Exclusive Dealing and Tying Arrangements
[3] Joint Standard Setting
- 12.03 Internet Stored Value Systems
[1] How Internet-Based Stored Value Works
[2] Some Roles and Risks for Financial Institutions in Stored Value Internet Payment Systems
[3] Selected Stored Value Regulatory Issues
- 12.04 The FDIC Electronic Banking Examination Guidelines
[1] FDIC's Categorization of Electronic Banking Capabilities
[2] FDIC Examination Levels
- 12.05 Internet Lending Issues
[1] Product Development
[2] Marketing
[3] Application
[4] Credit and Underwriting Process
[5] Commitment
[6] Closing
[7] Servicing and Collection
[8] Web Site Scrutiny
- 12.06 Checklist for Aiding Compliance with the FDIC's Internet Banking Examination Guidelines
- 12.07 Form: Issuer/Underwriter-Oriented Sample Stored Value Product Agreement and Disclosures
- 12.08 Form: Selling-Agent-Oriented Sample Stored Value Product Agreement and Disclosures

INDEX

Julian S. Millstein



Julian S. Millstein was a founder of the New York IT law firm Brown Raysman & Millstein, and is one of the earliest practitioners of computer and Internet law. A former Adjunct Professor of Law at Fordham University School of Law and past chair of the New York State Bar Association's Committee on Internet and Technology Law, Mr. Millstein practices as Special Counsel with Moses & Singer LLP in New York City to support mutual clients, and maintains his own legal practice as well for select clients. Mr. Millstein also provides neutral Alternative Dispute Resolution services as a mediator and arbitrator with Julian S. Millstein ADR Services, with a focus on IT, Outsourcing and e-Commerce disputes. Mr. Millstein is a former co-editor-in-chief of the e-Commerce Law & Strategy newsletter from Law Journal Newsletters. Prior to practicing law, Mr. Millstein had an extensive career in data processing as a computer programmer, systems analyst, and consultant.

Jeffrey D. Neuburger



Jeffrey D. Neuburger is a Partner in Proskauer Rose LLP, where he Co-chairs the firm's Technology Practice Group and Chairs the Firm's Technology, Media and Communications Practice Group. Mr. Neuburger is also an Adjunct Professor at Fordham University School of Law, where he teaches e-commerce law. Mr. Neuburger frequently writes and lectures on emerging technology law. He is the Chair of the New York State Bar Association's Special Committee on Cyberspace Law. Prior to practicing law, Mr. Neuburger was a systems analyst with the General Electric Company for six years.

Jeffrey P. Weingart



Jeffrey P. Weingart is a partner in the Litigation Group at Meister Seelig & Fein LLP and is also active in the firm's Entertainment and New Media practice. He has extensive experience in transactional, licensing and litigation matters involving patents, copyrights, trade secrets and trademarks in the areas of information technology, computer software, the Internet, data security, and digital rights management. Significant clients include software development firms, corporate IT users, Internet companies, medical services providers, consumer goods manufacturers, insurance and financial services companies, publishing concerns and providers of educational and entertainment-related content. Prior to practicing law, Mr. Weingart was an editor at a major publisher of computer industry newspapers and magazines.

Mr. Weingart received his J.D. from St. John's University School of Law and his B.A. degree from Columbia University. He is admitted to practice in Connecticut and New York and is admitted to appear before the U.S. Court of Appeals, Second Circuit, U.S. District Court, District of Connecticut, and U.S. District Courts for the Eastern and Southern Districts of New York.

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