2012 Annual Survey of Market Research Professionals
Market Research Careers, January 2012, Pages: 64
More than ever, the Market Research Industry is experiencing change. New technology. Challenging and uncertain economic times. The need to do more with less.
The 2012 Annual Survey of Market Research Professionals can help you:
Navigate the change associated with shifting and shrinking MR budgets
Offer competitive compensation to retain or expand your research teams
Identify quality Suppliers
Help allocate resources, staff, and methodologies for maximum impact
The 2012 Annual Survey of Market Research Professionals is based upon the attitudes and opinions of 500 Market research professionals.
Each invited participant completed our online survey between January 12 and February 1, 2012. The aggregate results have a data tolerance of + or - 4.4% and include many questions from the 2011, 2010, 2009, 2008, 2007, and 2005 research initiatives - providing an invaluable longitudinal perspective.
2011 Recap
Despite having all of the promise of a second banner recovery year, 2011 came up short compared to 2010 for many in the Market Research Industry. Fewer research organizations reported fiscal success - fully eight percentage points less than 2010. Often cited challenges include client budget compression, an increasing number of Suppliers chasing the same business, and generally a lackluster economic environment.
Whatever the reasons, we believe the 2012 Annual Survey of Market Research Professionals can help you better position your firm for a stronger 2012.
Perceptions of Market Research Suppliers
This year MarketResearchCareers sought to quantify perceptions of Suppliers beyond pure customer satisfaction. In this year's report we inquired about the following perceptions for more than 100 market research suppliers:
- Is a Thought Leader
- Offers Unique Methodologies
- Provides Quality Deliverables
- Has the Best Employees
- Effectively Uses Technology
With more than 5,200 individual evaluations across five market segments (Full Service, Qualitative, Syndicated, Online Sample, and Online Survey Software) we have developed an online interactive ranking tool that enables MR Buyers and Suppliers to:
- Conduct Competitive Benchmarking
- Identify New Suppliers
- Create Customer Announcement and Public Relations Opportunities
- Aid in Strategic Planning
- Numerous Others
2012 Staffing Forecast
Overall, the Market Research Industry anticipates staffing at levels slightly below those of 2011. The report will help you identify the organizations that are likely to hire and the titles of those in demand. This information can be vital as you extend offers in 2012 and efficiently staff your research organization.
Expectation for Layoffs
Tragically, MR Professionals expect a resurgence of layoffs across research organizations during 2012. The report helps to reveal the characteristics of those organizations that are more likely to engage in these workforce reduction policies.
Online Survey Rates Continue to Raise Concern
Despite the ubiquitous use of online surveys and the decline of telephone and mail-based surveys, Market Research Professionals continue to be concerned about online survey cooperation rates. This trend continues unabated from 2007 through 2012 and threatens to severely impact the quality of data provided by the MR Industry.
The report identifies key drivers and solutions to address this critical industry issue.
2012 Market Research Budgets
Consistent with other indicators, buyers of market research expect to aggressively manage their budgets in 2012. In fact, MR Buyers expect to spend approximately 3% less in 2012 compared to the prior year.
We strongly encourage every MR Supplier to purchase this year's report to understand the industries and the company charactistics that are planning to decrease spending -- and those planning to increase spending. This information can be the difference between a productive and lackluster sales year.
Key Findings
Research Methodology
Research Applications and Methods
Perceptions of Market Research Suppliers
2011 Recap
2012 Market Research Budgets
Attitudes and Perceptions
Hiring and Staffing
Employee Compensation
Online Survey Cooperation and Completion Rates
Measurement of New Media
Attitudes Toward Behavioral Data
Participant Profile
About MarketResearchCareers
- BASES
- Blackstone Group
- comScore Authentic Response/Return Path
- "In-House" Software
- Brain Juicer
- C+R Research
- Data Monitor
- Epocrates
- Apian
- Burke
- Clear
- Forrester
- e-Rewards
- CfMC Survent
- C&R Research Services
- CMI
- Frost & Sullivan
- Experian
- ConfirmIt
- Data Development Corporation
- Doyle Research
- Gartner GMI
- eSurveysPro
- DataMonitor
- Firefly
- Guideline
- LightSpeed
- EZSurvey
- Decision Analyst
- Flamingo
- Hitwise/Experian
- Luth
- GMI
- Directions Research
- Gongos Research
- IMS Health
- MarketTools/Zoomerang
- Inquisite
- GfK
- Hall and Partners
- J.D. Power
- OTX/Ipsos
- InsightExpress
- Gongos
- InsideOut Insights
- Nielsen
- SSI/Opinionology
- Nebu
- Harris Interactive
- Murphy Market Research / Trendtown
- NPD Toluna/Greenfield
- Qualtrics
- InsightExpress
- Primary Insights
- Scarborough
- uSamp
- QuestionPro
- Ipsos/OTX
- Synovate
- Simmons Market Research
- SAS
- Kelton Research
- TNS
- SymphonyIRI
- Sawtooth Software
- Knowledge Networks/Dime Store
- Understanding Unlimited
- Snap
- Lieberman Research Group (East)
- SPSS
- Lieberman Research Worldwide (West)
- StatPac
- Maritz
- SurveyGizmo
- Market Strategies
- SurveyMonkey
- MarketCast
- SurveyWriter
- MarketTools
- Vision Critical
- Millward Brown/Dynamic Logic
- Vovici
- Morpace
- Voxco
- MVL Group
- WebSurveyor
- National Analysts
- Zoomerang/ Ztelligence
- National Research Corp
- Opinion Research/InfoGroup
- Phoenix Marketing
- Q Research Solutions
- Research International
- Synovate
- TNS
- Vision Critical
- Vizu
- Walker Information
- Westat
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