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European Online Payments

Description:
Mercator’s latest research, European Online Payments, provides an up-to-date overview of the overall e-commerce and online payment card market in Europe in 2011. The current market situation and growth of the European eCommerce market are discussed, alongside other issues and challenges. Additional topics include regulator efforts to accelerate market development, various types of online payment options available (along with factors affecting their adoption), high-level profiles of online payment markets in 12 major European countries, and an introduction to select major online payment service providers in the market and recent developments.

“The European online payments market has rapidly evolved over the past decade,” Terry Xie, Director of Mercator Advisory Group’s International Advisory Service and author of the report, comments. “But development in different markets has often been isolated. Different markets have developed solutions to serve their consumers’ needs in the quickly growing e-commerce market. That has worked well but is not going to support the market’s further long-term growth as the European market increasingly becomes one both offline and online.”

Highlights of the research findings include:

- Market projections and recent growth rates for European e-commerce and online payment markets
- Diversity of the European online payment mix because countries’ markets differ significant in size, growth rate, and market penetration
- Factors and dynamics affecting the differing rate of adoption for card payments across the European markets
- Actions European regulators are taking to foster optimal growth
- Changes the European online payment market can expect as regulators and the industries push the PSD and the SEPA initiatives forward
Contents:
Table of Contents
Executive Summary
Introduction
Overview of the European E-Commerce Market

Market Development
Issues and Challenges

Online Payments Market

Types of Online Payment Solutions in Europe
Factors Affecting Adoption of Online Payment Methods

Online Payments Mix in Major Markets

Belgium
Denmark
Finland
France
Germany
Italy
Norway
Poland
Spain
Sweden
The Netherlands
The United Kingdom

Select Major Players in the European Online Payment Market

ClickandBuy
PayPal
iDEAL
Amazon
DIRECTebanking.com/Sofortueberweisung
Google
Ukash
Paysafecard
Moneybookers/Skrill
Others

Conclusions

Copyright Notice
End Notes

Figures and Tables

Figure 1: Online Sales in the European Union, 2008 - 2011
Figure 2: Mercator Advisory Group Forecasts of Online Sales in Europe, 2011 - 2015(E)
Figure 3: E-Commerce Penetration in Europe: Online Sales by Country, 2010 - 2011
Figure 4: E-Commerce Penetration in Europe: Online Sales as Share of Total Retail by Country, 2008 - 2011
Figure 5: E-Commerce Growth in European Countries, 2008 - 2011
Table 1: E-Commerce versus Online Payments
Figure 6: Popular Online Payment Methods in Europe
Table 2: Major Online Payment Services in European Markets
Figure 7: PayPal in European Markets
Figure 8: iDEAL's Performance in the Netherlands, 2007 - 2010
Companies Mentioned
- ClickandBuy
- PayPal
- Amazon
- iDEAL
- Google
- Ukash
- Paysafecard
- Giropay
- Moneybookers/Skrill
- DIRECTebanking.com
- MasterCard/Maestro
- UseMyBank
- eDankort
- Bancontact/Mister Cash
- Visa Europe
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