Mobile Incentives: The Next Step in Device Based Transactions

Mercator Advisory Group, January 2012, Pages: 23

Mercator Advisory Group’s new report, Mobile Incentives: The Next Step in Device Based Transactions, analyzes the potential of the current market in terms of incentives, mobile device development,t and adoption as well as consumer demand for the ability to manage their incentives programs on their mobile devices. The report then surveys the current landscape of mobile incentives, providing an in-depth analysis of the most significant products currently on the market. Additionally, the report includes insights into anticipated future developments of mobile incentives.

Highlights of the Report include:

- Discussion of recent developments in retail incentives, mobile device technology, and consumer demand for the integration of the two

- Analysis and categorization of 16 of the most significant mobile incentive applications currently on the market

- Data by application on price, platform availability, market availability, parent company background, and more

- Insights into the future developments of mobile incentive apps, including their implications for the advancement of mobile payments

“Among consumers who had not previously engaged in any mobile incentives programs, between one-third and one-half claimed that they would be interested in each of the various programs discussed,” says Dave Kaminsky, analyst in Mercator’s Emerging Technologies Service and author of the report. “As merchants begin to realize mobile incentives’ potential for driving sales, the decision to mobilize their couponing and loyalty programs will become increasingly easy to make.”

Executive Summary
Introduction
Market Potential

Consumer Incentives Today
Trends in Mobile
The Market for Mobile Incentives

Current Landscape of Mobile Incentives
Mobile Coupon Providers

Coupon Aggregators
Daily Deal Coupons
Comparison of Mobile Couponing Applications

Mobile Loyalty Providers

Merchant Apps
Aggregation Apps
Loyalty Service Provider Apps
Comparison of Mobile Loyalty Applications

The Future of Mobile Incentives
Conclusion

Copyright Notice

End Notes

FIGURES AND TABLES

Figure 1: Loyalty Memberships by Industry, U.S., 2011
Figure 2: Evolution of the iPhone
Figure 3: U.S. Consumers' Experience and Interest in Mobile Incentives Programs, 2011
Figure 4: Classification of Mobile Loyalty Programs

Table 1: Mobile Incentives Categories
Table 2: Mobile Coupon Programs, Details 2012
Table 3: Mobile Loyalty Programs, Details 2012

- Square
- Google
- Isis
- Apple
- Yowza!!
- Coupon Sherpa
- TabbedOut
- Groupon
- LivingSocial
- PayPal
- Target
- Starbucks
- Key Ring
- LevelUp
- Punchd
- Paycloud
- FourSquare
- shopkick

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