Delineating the Mobile Value Chain: A Holistic View of Mobile Payments
Mercator Advisory Group, April 2012, Pages: 25
As excitement surrounding mobile payments develops, most of the focus has been placed on the wallet apps such as Google Wallet and Isis jockeying for position. However, the success of a mobile payments system will depend on far more than which piece of software will be used on the most devices. A fully functional system will require the integration of a number of different factors, including POS terminals, processing, the devices themselves, and more.
Mercator Advisory Group's new report, “Delineating the Mobile Value Chain: A Holistic View of Mobile Payments”, defines all eight points of the mobile payments value chain, explaining precisely how each point factors into the system as a whole. Systems based on Near Field Communication (NFC) technology are examined first, and then those based on Quick Response (QR) codes are reviewed. The report profiles a major participant in the mobile payments market for each point along both value chains. In addition, the report forecasts consumer use of EMV, NFC, and QR code-based payments between 2012 and 2020.
“Over the past few years, the emergence of mobile wallets has been among the most anticipated developments in the payments industry,” says Dave Kaminsky, Analyst in Mercator's Emerging Technologies Service and author of the report. “However, the development of mobile payments requires input from a large number of organizations across both the payments and mobile industries. From mobile device manufacturers and operating system developers to point-of-sale (POS) terminal manufacturers and payment processors, each has a part to play in bringing mobile payments to life.”
HIGHLIGHTS
- Clear definitions of each value point required for a mobile payments system to function (from start to finish) as well as examples of organizations involved at each value point and the products they currently offer
- Forecast of the number of consumers using EMV, NFC, and alternative mobile payments systems (such as QR codes) each year from 2012 until 2020
- Discussion of the potential for QR code-based payments, both for the short term and once NFC uptake has accelerated
Executive Summary
Introduction
NFC Value Chain Defined
Mobile Device
Mobile OS
Mobile Wallet
Trusted Service Manager (TSM)
POS Terminal
Transaction Services Layer (TSL)
Switching and Routing
Processor
QR Code Value Chain Defined
QR Code Wallet
Solution Manager
Prominent Participants in the NFC Value Chain
Mobile Device: Samsung
Mobile Operating System: Android OS
Mobile Wallet: Isis
TSM: Gemalto
POS Terminal: VeriFone
Transaction Services Layer: FourSquare
Switching and Routing Provider: ACI / Processor: First Data
Prominent Participants in the QR Code Value Chain
QR Code Mobile Wallet: Starbucks
QR Code Solution Manager: Paydiant
Anticipated Uptake of EMV, NFC, and Alternatives
Conclusions
FIGURES
Figure 1: Value Chain of NFC-Based Mobile Payment Systems
Figure 2: Transaction Services Layer in Payments Processing
Figure 3: Value Chain of QR Code-Based Mobile Payment Systems
Figure 4: Prominent Participants in the NFC Value Chain
Figure 5: Prominent Participants in the QR Code Value Chain
Figure 6: Percentage of U.S. Consumers Using Payment Form at Least Once per Month
- Samsung
- Google
- RIM
- Starbucks
- Isis
- Visa
- American Express
- Gemalto
- First Data
- SK C&C
- CASSIS International
- ACI
- AJB
- Heartland Payment Systems
- Square
- Naratte
- PayPal
- Mobeam
- mFoundry
- LevelUp
- Paydiant
- Apple
- VeriFone
- Ingenico
- Groupon
- FourSquare
- Yelp
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