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Consumer and Innovation Trends in Chocolate Product Image

Consumer and Innovation Trends in Chocolate

  • Published: April 2012
  • Region: World
  • 87 Pages
  • Datamonitor

Sensory and indulgence demands underpin chocolate NPD; however, changing consumer needs and an growing market competition are creating new innovation opportunities, which is driving the segmentation of the chocolate category by style and price.

Executive Summary

Introduction

Despite difficult market conditions, there have been high levels of innovation in the chocolate category, which has evolved in line with consumers' complex and dynamic needs. This brief outlines the most important consumer and product trends impacting the chocolate category globally, using Datamonitor's TrendSights mega-trend framework as a basis to organize the key themes covered.

Features and benefits
- Each section is introduced with a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the chocolate category
- Consumer insight analysis covering 20 countries globally highlights the key attitudes and behaviors that drive consumers' chocolate preferences
- Draw inspiration from numerous case studies and product examples throughout the brief that showcase best-in-class innovations in chocolate

Highlights
New product opportunities are READ MORE >

ABOUT THIS RESEARCH
(Untitled section)
Synopsis
Introduction
Features and Benefits
Highlights
Key questions answered
Keywords
Disclaimer

Format Properties
Electronic (PDF) The report will be emailed to you. The report is sent in PDF format. This is a single user license, allowing one specific user access to the product.
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