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Resource Scarcity: Consumer and Innovation Trends Product Image

Resource Scarcity: Consumer and Innovation Trends

  • ID: 2132100
  • April 2012
  • 90 pages
  • Datamonitor

'Resource Scarcity' is one of 40 sub-trends impacting the future consumer and innovation landscape. This report deconstructs the trend, before considering the specific implications for food, drinks, personal and household care, packaging, and retail.

Executive Summary


Population growth, the expanding consumption power of the developing world, and scarcity of natural resources, combine to intensify pressure on critical resources such as water, energy (notably fossil fuels), and land. Industry will play a central role in enabling consumers to reduce environmental footprints by developing products that meet their core needs, but also conserve resources.

Features and benefits
- Pinpoint the best marketing and innovation 'platforms' that can be employed to entice new product trial. See how they relate to 'on-trend' examples
- Access a unique blend of consumer and innovation insight to understand consumer attitudes to resource scarcity and what this means for the future
- Trend overview and sector specific analysis covering food, non-alcoholic drinks, alcoholic drinks, personal care, household care, packaging and retail

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