The Eastern European Tire Market 2011-2015

Datamonitor, April 2012, Pages: 81

This report analyses the tire market in the economies in western Europe from 2007 to 2011, and forecasts its performance through to 2015. For the Czech Republic, Slovakia, Hungary, Poland, Ukraine, Bulgaria, and Romania.

Executive Summary

All of the Eastern European countries within this section witnessed large levels of pre-recessionary GDP output and will continue to demonstrate consistent growth. Eastern Europe is renowned for its harsh winters, and the usage of winter tires is compulsory in most countries in the region, with Poland, Slovakia, and Hungary being notable exceptions

Report Scope

- Achieve revenue growth by understanding the forecast sales performance of tires by country and adjusting business development plans accordingly.
- Uncover new distribution opportunities for your products by identifying which types of retailers are most successful in each country and why.
- Improve your product mix and hence revenues by gaining insight into what types of tire, winter or summer, are proving popular, by country and region.
- Decide which developing technologies will enhance your forward strategy by understanding the hot topics of today's tire industry.
- Develop new strategies to counteract the influx of budget tires into Europe by understanding where they are most popular and why.

Highlights

The varying economic natures of Eastern Europe make this area a potentially large investment opportunity for manufacturers. That said, the number of tires sold in countries such as Bulgaria and Romania continue to fall as consumers tend to seek out the cheapest possible tires.

Motorists tend to buy tires from specialists in Eastern Europe, as there is a distinct lack of awareness of the benefits of better quality tires. This gap in the market could provide an ideal opportunity for mid-range manufacturers

The vehicle parc in this area has been steadily increasing in recent years, meaning that demand for tires will continue to rise.

Reasons to Buy

- What events will have the largest impact on the European tire industry by 2015 and why?
- Which countries have the highest penetration by winter tires and how was this achieved?
- Which countries are most susceptible to the black market for tires?
- What are the consumer behaviors regarding retailer and tire brand selection, in the European tire market, by country?
- What are the market shares of the key distribution channels for tires, by country?

OVERVIEW
Introduction
Executive Summary
Concluding Statement
MARKET SIZE
Czech Republic
Volume
Value
Market Share
Consumer Behaviors
Slovakia
Volume
Value
Market Share
Consumer Behaviors
Poland
Volume
Value
Market Share
Consumer Behaviors
Hungary
Volume
Value
Market Share
Consumer Behaviors
Bulgaria
Volume
Value
Market Share
Consumer Behaviors
Ukraine
Volume
Value
Market Share
Romania
Volume
Value
Market Share
Consumer Behaviors
MARKET FORECAST
Czech Republic
Volume
Value
Market Share
Consumer Behaviors
Slovakia
Volume
Value
Market Share
Consumer Behaviors
Poland
Volume
Value
Market Share
Hungary
Volume
Value
Market Share
Consumer Behaviors
Bulgaria
Volume
Value
Market Share
Consumer Behaviors
Ukraine
Volume
Value
Market Share
Romania
Volume
Value
Market Share
Consumer Behaviors
APPENDIX
Definitions
Methodology
Further reading
Ask the analyst
Datamonitor's Global Automotive Proposition
Component Insight reports
Channel Insight reports
Strategic Insight reports
Consumer Insight reports
Databases
Disclaimer
TABLES
Table: GDP Growth
Table: Market Growth
Table: Market Volume ('000s)
Table: Market Value (€m)
Table: Distribution Channels 2011
Table: Czech Republic Snapshot
Table: Distribution Channel Volume and Value
Table: Slovakia Snapshot
Table: Market Share by Distribution Channel in Slovakia,
Table: Poland Snapshot
Table: Distribution Channel Volume and Value
Table: Hungary Snapshot
Table: Distribution Volume and Value
Table: Hungary Market for Tires by Type
Table: Bulgaria Snapshot
Table: Market Share by Distribution Channel in Bulgaria,
Table: Ukraine Snapshot
Table: Market Share by Distribution Channel in Ukraine,
Table: Romania Snapshot
Table: Market Share by Distribution Channel in Romania,
Table: Czech Snapshot
Table: Market Share by Distribution Channel in the Czech Republic,
Table: Slovakia Snapshot
Table: Market Share by Distribution Channel in Slovakia,
Table: Poland Snapshot
Table: Market Share by Distribution Channel in Poland,
Table: Hungary Snapshot
Table: Market Share by Distribution Channel in Hungary,
Table: Bulgaria Snapshot
Table: Market Share by Distribution Channel in Bulgaria,
Table: Ukraine Snapshot
Table: Market Share by Distribution Channel in Ukraine,
Table: Romania Snapshot
Table: Market Share by Distribution Channel in Romania,
FIGURES
Figure: GDP Growth (%) and Tire Market Volume in the Czech Republic 2005–
Figure: Tire Market Value in the Czech Republic 2007–
Figure: Tire Distribution Channels in the Czech Republic
Figure: Tire Spend per Car 2007–
Figure: Average Tire Price per Car 2007–
Figure: Rubber Prices Versus Czech Market Value
Figure: GDP Growth (%) and Tire Market Volume in Slovakia 2005–
Figure: Tire Market Value in Slovakia 2007–
Figure: Tire Distribution Channels in Slovakia in 2011
Figure: Spend per Car 2007 and
Figure: Average Tire Price per Car 2007–
Figure: Rubber Prices Versus Slovakia Market Value
Figure: GDP Growth and Tire Market Volume in Poland 2005–
Figure: Poland Tire Market Value 2007–
Figure: Rubber Prices Versus Poland Market Value
Figure: Tire Distribution Channels in Poland
Figure: Tire Spend per Car 2007–
Figure: GDP Growth and Tire Market Volume in Hungary 2007–
Figure: Tire Market Value in Hungary 2007–
Figure: Tire Distribution Channels in Hungary
Figure: Tire Spend per Car 2007–
Figure: Average Tire Price per Car 2007–
Figure: Rubber Prices Versus Hungary Market Value
Figure: GDP Growth (%) and Tire Market Volume in Bulgaria 2005–
Figure: Tire Market Value in Bulgaria 2007–
Figure: Tire Distribution Channels in Bulgaria in
Figure: Average Tire Price per Car 2007–
Figure: Rubber Prices Versus Bulgaria Market Value
Figure: GDP Growth (%) and Tire Market Volume in Ukraine 2005–
Figure: Ukraine Tire Market Value 2007–
Figure: Tire Distribution Channels in Ukraine in
Figure: GDP Growth (%) and Tire Market Volume in Romania 2005–
Figure: Tire Market Value in Romania 2007–
Figure: Tire Distribution Channels in Romania in
Figure: Average Tire Price per Car 2007–
Figure: Rubber Prices Versus Romania Market Value
Figure: GDP Growth (%) and Tire Market Volume in the Czech Republic 2012–
Figure: Tire Market Value in the Czech Republic 2012–
Figure: Average Tire Price per Car 2012–
Figure: GDP Growth (%) and Tire Market Volume in Slovakia 2012–
Figure: Tire Market Value in Slovakia 2012–
Figure: Average Tire Price per Car 2012–
Figure: GDP Growth (%) and Tire Market Volume in Poland 2012–
Figure: Poland Tire Market Value 2012–
Figure: Tire Distribution Channels in Poland
Figure: GDP Growth (%) and Tire Market Volume in Hungary 2012–
Figure: Tire Market Value in Hungary 2012–
Figure: Average Tire Price per Car 2012–
Figure: GDP Growth (%) and Tire Market Volume in Bulgaria 2012–
Figure: Tire Market Value in Bulgaria 2012–
Figure: Average Tire Price per Car 2012–
Figure: GDP Growth (%) and Tire Market Volume in Ukraine, 2012–
Figure: Ukraine Tire Market Value 2012–
Figure: Tire Distribution Channels in Ukraine
Figure: GDP Growth (%) and Tire Market Volume in Romania 2012–
Figure: Tire Market Value in Romania 2012–
Figure: Average Tire Price per Car 2012–

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