BRIC Debit Divergence: Brazil and India Report
Mercator Advisory Group, May 2012
In a new report, BRIC Debit Divergence: Brazil and India, Mercator Advisory Group reviews the way different countries within the BRIC block have developed their financial services and electronic payments markets.
In the two countries examined in the report, the promise of economic opportunity has been translated into payment products developed in conformance to cultural norms and national regulatory pressures. One might expect that within these countries, global card networks would find a ready market, and that was the case at the onset. However, as the market matured and government oversight agencies and banks gained industry experience, the original network relationships also evolved.
"These original BRIC countries continue to offer viable opportunities for debit industry stakeholders wanting to enter India and Brazil, but foreign companies will have to navigate their way through a more experienced, and protective, national market," comments Patricia Hewitt, author of the report and Director of Mercator Advisory Group's Debit Advisory Service.
Major highlights of this report include:
- Examination of the opportunity market for debit vs. credit in Brazil and how this opportunity expands the market needs for specialty products and services
- Review of the demographic profile of Brazil and India and discussion of the ways it impacts emerging payments (such as mobile technologies developed on platforms independent of smartphone applications)
- Overview of regulatory actions in both Brazil and India, including the way that each country is attempting to protect its national payments market
- Analysis of the prospects for cloud-based products and services in India
- Estimation of the potential growth in electronic payment forms versus cash and check
Executive Summary
Introduction
A BRIC Snapshot
Demographics
Communications
Payment Type Trends
Brazil
Financial Institution Landscape
Payment Landscape, Statistics, and Trends
Emerging Payment Forms
Greenfields and Minefields
India
Cash Cards
Local Network Development: RuPay
Unique Identification Authority of India (UIDIA)
Greenfields and Minefields
Findings
End Notes
Tables and Figures
Executive Summary
Introduction
A BRIC Snapshot
Demographics
Communications
Payment Type Trends
Brazil
Financial Institution Landscape
Payment Landscape, Statistics, and Trends
Emerging Payment Forms
Greenfields and Minefields
India
Cash Cards
Local Network Development: RuPay
Unique Identification Authority of India (UIDIA)
Greenfields and Minefields
Findings
End Notes
Tables and Figures
Table 1: Economic Context: BRIC Countries vs. U.S., 2011
Table 2: BRIC Country Demographics, Including Urban Population, 2011
Table 3: BRIC Population Access to Telecommunications
Table 4: Top 10 Banks in Brazil, 2011
Table 5: Bank Branch/ATM Deployment in India
Table 6: UIDIA Program and Privacy Concerns
Figure 1: BRIC Payment Mix Evolution Trends Away from Cash and Business Payments
Figure 2: Average Number of Debit Card Transactions per Account, Brazil, 2002 - 2013
Figure 3: Average Debit Card Transaction Value, Brazil, 2002 - 2013
Figure 4: Debit Card Issuance vs. Activation, Brazil, 2002 - 2013
Figure 5: Prepaid Card Opportunity Market in Latin America: Top Prepaid Segments by Country
Figure 6: Credit, Debit Payment Volume Trend in Brazil, 2006 - 2011
Figure 7: Card Penetration Rates in India, 2006 - 2013
Figure 8: Electronic Payment Transaction Volumes in India, 2003 - 2011
Figure 9: Cash Card Product Market Share in India
Figure 10: Internet and Wireless Subscriber Rates in India
Figure 11: Financial Services Maturity Spectrum: India vs. Brazil
- Hipercard
- Redecard
- Cielo
- Visa
- MasterCard
- Citibank
- HSBC
- Banco do Brasil
- Walmart
- TecBan
- ItzCash
- Oi Paggo
- ICICI Bank
- RuPay
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