The Future of Retailing in Denmark to 2016

Canadean Ltd, May 2012, Pages: 220

Product Synopsis
Future forecasts and historic market data can improve market and strategic planning- Understand which channels and products will be the major winners and losers in the coming years- Know the share of sales between different products in your key channels and how this will develop- Assess the impact of economic recession and recovery on market growth

Introduction and Landscape
Why was the report written?
"The Future of Retailing in Denmark to 2016" is based upon an extensive, cross-country, industry research program which brings together Canadean's research, modelling and analysis expertise in order to develop uniquely detailed market data. It provides detailed quantitative analysis of past and future trends, crucially providing retail sales data not just by channel and by product, but showing product sales through different channels. This allows marketers interested in retailing to determine how to account for the development of retail trade overall and to know which channels are showing growth for which products in the coming years. It aims to capture the shift to new channels depending on the country, the effects of recession, shifting consumer behaviour; thereby providing timely, highly comparable analysis of the retail markets. Data sets are provided for 2006 through to 2016, with actuals being provided for 2011. All initial market sizing and analysis is conducted in local currency in order to ensure local trends are reflected in the data before conversion into other currencies.

What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report quantitatively examines the components of change in the market by looking at historic and future growth patterns including how changes in consumers' behaviour have affected retail sector for different product categories and channels.

What makes this report unique and essential to read?
This report provides detailed data on the size and development of retail sales of individual product types through specific retail channels and formats in Denmark. It provides a detailed and comprehensive quantitative analysis of the trends affecting market development through both historic and forecast data.

Key Features and Benefits
Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories and Luxury Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.

Detailed channel coverage is provided, covering 17 products, across four channel groups that include: General Retailers, Specialist Retailers, Value Retailers, and Online Retailers.

Forecasts allow marketers to understand the future pattern of market trends, from winners and losers to category and channel dynamics, and thereby quickly and easily identify the key areas in which they want to compete in the future.

Key Highlights
Hypermarkets, supermarkets, and hard-discounters continue to dominate among the channels, contributing nearly one-third of the total retail sales.

The online channel is expected to contribute a mid-single digit share in the total retail sales.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2 Changes to terms used in the Canadean taxonomy
1.3 Summary Methodology
1.3.1 Overview
1.3.2 The triangulated market sizing method
1.3.3 Industry surveys in the creation of retail market data
1.3.4 Quality control and standardized processes
2 Denmark Retail Sales Overview
2.1 Retail Channels Overview
2.2 Retail Categories Overview
3 Channel Group Analysis: Value Retailers
3.1 Value Retailers Overview
3.1.1 Value Retailers by Channel
3.1.2 Value Retailers by Category
3.2 Value Retailers Channel Analysis
3.2.1 Cash and Carries and Warehouse Club Stores
3.2.2 Value, Variety Store and General Merchandise
4 Channel Group Analysis: General Retailers
4.1 General Retailers Overview
4.1.1 General Retailers by Channel
4.1.2 General Retailers by Category
4.2 General Retailers Channel Analysis
4.2.1 Convenience Stores (including independents) and Gas Stations
4.2.2 Department Stores
4.2.3 Hypermarkets, Supermarkets and Hard-Discounters
4.2.4 Vending Machines
4.2.5 Other General and Direct Retailers
5 Channel Group Analysis: Specialist Retailers
5.1 Specialist Retailers Overview
5.1.1 Specialist Retailers by Channel
5.1.2 Specialist Retailers by Category
5.2 Specialist Retailers Channel Analysis
5.2.1 Clothing, Footwear, Accessories and Luxury Goods Specialists
5.2.2 Drug Stores and Health and Beauty Stores
5.2.3 Duty Free Retailers
5.2.4 Electrical and Electronics Specialists
5.2.5 Food and Drinks Specialists
5.2.6 Home Furniture and Homeware Retailers
5.2.7 Home Improvement and Gardening Supplies Retailers
5.2.8 Music, Video, Book, Stationery and Entertainment Software Specialists
5.2.9 Other Specialist Retailers
6 Channel Group Analysis: Online Retailers
6.1 Online Retailers Overview
6.1.1 Online Retailers by Category
7 Category Group Analysis: Apparel, Accessories and Luxury Goods
7.1 Apparel, Accessories, Luggage and Leather Goods Category Overview
7.1.1 Apparel, Accessories and Luxury Goods by Channel
7.1.2 Apparel, Accessories and Luxury Goods by Category
7.2 Apparel, Accessories, Luggage and Leather Goods Category Analysis
7.2.1 Clothing and Footwear
7.2.2 Jewelry. Watches and Accessories
7.2.3 Luggage and Leather Goods
8 Category Group Analysis: Books, News and Stationery
8.1 Books, News and Stationery Category Overview
8.1.1 Books, News and Stationery by Channel
8.1.2 Books, News and Stationery by Category
8.2 Books, News and Stationery Category Analysis
8.2.1 Printed Media
8.2.2 Stationery and Cards
9 Category Group Analysis: Electrical and Electronics
9.1 Electrical and Electronics Category Overview
9.1.1 Electrical and Electronics by Channel
9.1.2 Electrical and Electronics by Category
9.2 Electrical and Electronics Category Analysis
9.2.1 Communications Equipment
9.2.2 Computer Hardware and Software
9.2.3 Consumer Electronics
9.2.4 Household Appliances
9.2.5 Photographic Equipment
10 Category Group Analysis: Food and Grocery
10.1 Food and Grocery Category Overview
10.1.1 Food and Grocery by Channel
10.1.2 Food and Grocery by Category
10.2 Food and Grocery Category Analysis
10.2.1 Drinks
10.2.2 Household Products
10.2.3 Packaged Food
10.2.4 Personal Care
10.2.5 Tobacco
10.2.6 Unpackaged Food
11 Category Group Analysis: Furniture and Floor Coverings
11.1 Furniture and Floor Coverings Category Overview
11.1.1 Furniture and Floor Coverings by Channel
11.1.2 Furniture and Floor Coverings by Category
11.2 Furniture and Floor Coverings Category Analysis
11.2.1 Floor Coverings
11.2.2 Furniture
12 Category Group Analysis: Home and Garden Products
12.1 Home and Garden Products Category Overview
12.1.1 Home and Garden Products by Channel
12.1.2 Home and Garden Products by Category
12.2 Home and Garden Products Category Analysis
12.2.1 Gardening and Outdoor Living
12.2.2 Home Improvement
12.2.3 Homewares
13 Category Group Analysis: Music, Video and Entertainment Software
13.1 Music, Video and Entertainment Software Category Overview
13.1.1 Music, Video and Entertainment Software by Channel
13.1.2 Music, Video and Entertainment Software by Category
13.2 Music, Video and Entertainment Software Category Analysis
13.2.1 Games Software
13.2.2 Music and Video
14 Category Group Analysis: Sports and Leisure Equipment
14.1 Sports and Leisure Equipment Category Overview
14.1.1 Sports and Leisure Equipment by Channel
14.1.2 Sports and Leisure Equipment by Category
14.2 Sports and Leisure Equipment Category Analysis
14.2.1 Sports Equipment
14.2.2 Toys and Games
15 Appendix
15.1 About Canadean
15.2 Disclaimer

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