Analysis of Asia Pacific Hosted Email Market

Frost & Sullivan, June 2011, Pages: 119

Hosted Email in Asia Pacific to Accelerate toward $234.7 Million in 2017 as it Gets Integrated into Cloud

Data Security Concerns Need to be Addressed for the Hosted Email Model to Gain Wider Acceptance

Hosted mailboxes are gaining wider representation in the mix of total mailboxes in the Asia Pacific, though its share was only 6 to 9 percent in 2010. Its lower cost of ownership, ability to improve employees’ mobility, and multiple devices accessibility are helping it steadily build on the foothold it gained in the market. Significantly, hosted email’s shift to cloud computing – both public and private cloud – has reduced its overall costs and enhanced its capability of disaster recovery and data protection. “Enterprise hosted email service providers need to move their offerings into the cloud space and integrate them with other hosted/cloud unified communications (UC) components,” says the analyst of this research.

It also offers the advantages of greater efficiency, larger mailbox space, and not needing expensive software email license. Enterprises will are expected to turn to hosted emailing for its lower subscription charge with almost no requirement for operation or IT support.

While the larger enterprises tend to gravitate toward the hybrid model of on-premise software and hosted services, most small office home office (SOHO) and small enterprises prefer the free webmail or the subscription model. Global service providers that wish to gain local presence have to battle cultural and user preference for Asians as well as market regulations in emerging markets such as China, India, and the ASEAN. The impending price erosion will also pressure vendors as the market moves toward maturity. Hosted email has not yet become a huge success in the business environment because customers place desire data security, service reliability, scalability, control, and disaster recovery.

The confidentiality of information and documents ranks high among enterprises. However, public cloud and open-source platforms do not always offer advanced data security. Besides, escalating competition from free webmail will also eat into the market shares of the hosted email market. “Moving forward, private cloud is expected to drive the adoption of Webmail among the entire workforce,” notes the analyst. “Most key vendors are focusing on providing comprehensive solutions on mobile and tablet devices to beat back competition and make the most of the popularity of cloud computing.”

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By Service Type:

- Multi-tenant hosting
- Dedicated hosting

This Frost & Sullivan research service titled Analysis of Asia Pacific Hosted Email Market provides key market drivers and challenges, pricing analysis, and revenue forecasts. The study offers a six sub-region (Greater China, India, Association of Southeast Asian Nations (ASEAN), Australia and New Zealand (ANZ), South Korea, and Japan) level breakdown. In this research, Frost & Sullivan's expert analysts thoroughly examine the following service types: multi-tenant hosting and dedicated hosting. It covers the verticals of high-tech, banking, financial services, and insurance (BFSI), manufacturing, government, education, and healthcare.

This study provides the state of Asia Pacific hosted email market, examining key market findings, drivers and restraints for growth, pricing trends, vertical and horizontal outlook and geographical trends. Following from these, market growth for regional and market segments are forecasted. In addition, an in-depth analysis of the competitive situation including vendors' market shares is performed, along with detailed profiles of the key vendors in the industry. The base year is 2010 with forecasts running through 2017. Detailed analysis of six sub-regions is included.

1. Executive Summary

2. Market Overview

3. Total Market

- 3.1 External Challenges: Drivers and Restraints

- 3.2 Forecasts and Trends

- 3.3 Demand Analysis

- 3.4 Competitive Analysis

- 3.5 Key Market Participants Profiles

4. Sub-region Breakdown

- 4.1 ANZ (Australia and New Zealand)

- 4.2 ASEAN (Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam)

- 4.3 Greater China (China Mainland, Hong Kong and Taiwan)

- 4.4 India

- 4.5 Japan

- 4.6 South Korea

5. The Last Word (Conclusions and Implications)

6. Legal Disclaimer

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