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East African Mobile Communications Market Product Image

East African Mobile Communications Market

  • ID: 2134846
  • May 2012
  • Region: Africa, East Africa
  • 114 Pages
  • Frost & Sullivan

East African Mobile Communications Market Set for Robust Growth on the Back of Intensified Competition

The East African mobile communications market is in its growth stage of development. In comparison to most other regions on the continent, East Africa – Kenya, Tanzania and Uganda - is expected to experience greater levels of market competition and growth. While Kenya is the regional leader in terms of the number of subscribers and revenues, Tanzania and Uganda are nonetheless expected to witness strong growth over the next five years. This growth is expected to be driven by greater network investments, continuous product innovation and reducing handset costs.

“Key growth drivers in the East African mobile communications market include strong economic growth and consumer spending, increasing demand for value-adds such as mobile money transfer services and declining handset costs,” notes the analyst of this research. “Rising income levels in these markets are expected to boost uptake of mobile services against a backdrop of low fixed-line network coverage and under-developed banking systems.” With 58.7 million subscribers and a mobile penetration READ MORE >

1. Market Overview

2. Total Market

- 2.1 External Challenges: Drivers and Restraints

- 2.2 Forecasts and Trends

- 2.3 Demand Analysis

- 2.4 Market Share and Competitive Analysis

3. Kenya Breakdown

4. Uganda Breakdown

5. Tanzania Breakdown

6. Conclusions and Strategic Recommendations

7. The Last Word (Conclusions and Implications)

8. Appendix

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