Special Needs Bathroom Products Market Report - UK 2012-2016 Analysis
AMA Research, May 2012, Pages: 78
AMA Research are pleased to announce the second edition of the report “Special Needs Bathroom Products Market Report - UK 2012-2016 Analysis"". With an ageing UK population, there is a strong trend towards inclusive design, particularly in the UK bathroom industry. As a result, the demand for special needs bathroom products suitable for use by all users is growing, despite the continuing fragility of the UK economy.
The report analyses the current trends by product including comment on future prospects and implications for manufacturers and the industry as a whole. Written by marketing professionals with considerable experience of the bathroom products industry, this report provides both manufacturers and specialist suppliers a detailed and comprehensive review of this growing market.
The report covers the following product sectors:
TOILET FACILITIES – including wash basins, WC pans and cisterns, Doc M WC packs.
BRASSWARE – including taps and mixers, bath/shower mixers.
BATHS – including walk-in and low level baths.
SHOWERING FACILITIES – including shower controls, enclosures, cubicles, trays, wet room equipment, Doc M shower packs.
ACCESSORIES – including grab rails, hinged support rails, toilet seats, shower seats etc.
The special needs bathroom market had shown good levels of growth prior to the UK economic downturn and the medium-longer term outlook is positive, as the economy recovers. With an ageing population, UK consumers are becoming more diverse in terms of age and ability. Inclusively designed products suitable for use by all people, no matter what their age or ability, will become the standard that consumers increasingly demand.
Key trends include:-
- With greater numbers of elderly and disabled people in the UK, special needs bathroom products are likely to exhibit significant market potential in years to come.
- The trend towards care in the community has resulted in increasing numbers of elderly and disabled people living independently at home. The bathroom is a key area where these people have the most difficulties and require special needs adaptations.
- The revisions to Part M of the Building Regulations and the introduction of Lifetime Homes Standards, have widened the market for special needs bathroom products.
- With the growing popularity of showering, practical wetroom solutions and easy access shower enclosures are in greater demand.
Key areas of coverage in the report include:-
MARKET OVERVIEW AND TRENDS
Overall market size by value, rates of change, current trends and future prospects, key criteria of influence etc.
Social and demographic trends, ageing population - including growth of population in 65+ age category, numbers who are age 85+, financial situation, proportion of elderly people living alone, life expectancy trends, disability-free life expectancy etc.
Disabled population – including numbers and trends, care in the community, Disabled Facilities Grants etc.
Legislative changes – including revisions to Document Part M, Equality Act, 2010 revisions to Document Part G, implementation of Lifetime Homes Standards etc.
PRODUCT TRENDS
Overall product mix – by value and share.
Product issues – safety, restricted bending and reach, limited hand dexterity, visual clarity, size and weight etc.
Key design trends by product sector – importance of safety features, thermostatic control, Doc M requirements, shift towards wetroom solutions and walk-in showering areas, movement towards more stylish shapes, ergonomic designs for ease of use, digital technology, hygiene concerns etc.
SUPPLIER TRENDS
Market shares of leading special needs bathroom product manufacturers.
Review and analysis of leading suppliers, including company profile, turnover, key product areas etc.
Summary of 50+ other specialist suppliers.
Distribution structure – direct sales, merchants/distributors, other channels of supply.
Direct sales - including specialists who supply direct, services offered.
Merchants/Distributors – key players, brands supplied etc.
Other channels – DIY multiples, mail order catalogues, emergence of specialist Internet e-tailers.
INSTALLATION / SPECIFICATION
Installation – trend towards GSI, part of specialist ‘package’.
Specification – domestic refurbishment, new build, key influencers/decision makers.
END USE SECTORS
Application mix – domestic housing, non residential applications.
Domestic housing – including housing stock trends, private housing, social housing, extra care sector, residential and nursing homes.
Non residential - including overall performance and forecasts, health, education, entertainment and leisure sectors etc.
1. INTRODUCTION
1.1 BACKGROUND
1.2 SOURCES OF INFORMATION
2. SUMMARY & FUTURE PROSPECTS
2.1 SUMMARY
2.2 KEY TRENDS
2.3 FUTURE PROSPECTS
3. ECONOMIC ENVIRONMENT
3.1 GDP
3.2 INFLATION & INTEREST RATES
3.3 UNEMPLOYMENT
3.4 HOUSEHOLD CONSUMPTION
3.5 HOUSING & CONSTRUCTION
3.6 STERLING
3.7 POPULATION PROFILE
3.8 CONCLUSIONS
4. UK SPECIAL NEEDS BATHROOM MARKET
4.1 DEFINITION
4.2 MARKET OVERVIEW
4.2.1 Market Size
4.2.2 Market Background
4.2.3 Future Prospects
4.3 MARKET TRENDS
4.3.1 Ageing Population
4.3.2 Disabled Population
4.4 LEGISLATION AND APPROVALS
4.4.1 Document Part M
4.4.2 Document Part G
4.4.3 BEAB Care Mark
4.4.4 Lifetime Homes Standards
5. PRODUCTS
5.1 OVERALL PRODUCT MIX
5.2 PRODUCT ISSUES
5.3 PRODUCT TRENDS
5.3.1 Toilet Facilities
5.3.2 Baths
5.3.3 Brassware
5.3.4 Showering Facilities
5.3.5 Accessories
6. END USE SECTORS
6.1 SECTOR OVERVIEW
6.2 RESIDENTIAL HOUSING
6.2.1 Private Housing
6.2.2 Social Housing
6.2.3 Extra Care Housing
6.2.4 Residential Care and Nursing Homes
6.3 NON RESIDENTIAL BUILDING
6.3.1 Health
6.3.2 Education
6.3.3 Entertainment and Leisure
6.3.4 Other Sectors
7. SUPPLIERS
7.1 MARKET SHARES
7.2 KEY SUPPLIERS
7.3 OTHER SUPPLIERS
8. DISTRIBUTION
8.1 DISTRIBUTION STRUCTURE
8.2 DIRECT SALES
8.3 MERCHANTS
8.4 DISTRIBUTORS
8.5 DIY MULTIPLES
8.6 INTERNET E-TAILERS
9. INSTALLATION AND SPECIFICATION
9.1 INSTALLATION
9.2 SPECIFICATION
List of Tables and Figures:
CHART 1: UK SPECIAL NEEDS BATHROOM MARKET BY VALUE (£M MSP) 2007-2016
CHART 2: INTEREST RATES AND INFLATION (CPI) FROM 1992-2016
CHART 3: PDI & SAVINGS RATIO AT CURRENT PRICES 1992-2016
TABLE 4: EXCHANGE RATE FLUCTUATIONS 2006-2012 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES
CHART 5: AGE DISTRIBUTION OF THE RESIDENT UK POPULATION MID-2008 (‘000)
TABLE 6: UK SPECIAL NEEDS BATHROOM MARKET BY VALUE (£M MSP) 2007-2016
CHART 7: UK POPULATION IN 65+ AGE CATEGORY – 1985, 2010 AND 2035
CHART 8: HOUSEHOLD TENURE BY AGE OF HRP 2009
CHART 9: LIFE EXPECTANCY AND DISABILITY FREE EXPECTANCY AT BIRTH 2007-09
CHART 10: DISABLED FACILITY GRANTS AWARDED IN ENGLAND 1996 - 2010
CHART 11: SPECIAL NEEDS BATHROOM MARKET - % PRODUCT MIX BY VALUE 2011
TABLE 12: SPECIAL NEEDS BATHROOM MARKET BY PRODUCT CATEGORY 2011 (£M MSP)
CHART 13: SPECIAL NEEDS BATHROOM PRODUCTS % MIX BY APPLICATION 2011
TABLE 14: UK RESIDENTIAL DWELLING STOCK BY TENURE (‘000S) 2006-2010
TABLE 15: NON RESIDENTIAL CONSTRUCTION OUTPUT FIGURES 2008-2013 (£BILLION AT CURRENT PRICES)
CHART 16: CONSTRUCTION OUTPUT NEW WORK BY APPLICATION SECTOR 2008-2015 (£ BILLION AT CURRENT PRICES)
TABLE 17: VALUE OF CONTRACTORS OUTPUT IN HEALTH 2008-2013 (£ BILLION AT CURRENT PRICES)
TABLE 18: VALUE OF CONTRACTORS OUTPUT IN EDUCATION 2008-2013 (£BILLION AT CURRENT PRICES)
TABLE 19: VALUE OF CONTRACTORS OUTPUT IN ENTERTAINMENT/LEISURE 2008-2013 (£BILLION AT CURRENT PRICES)
TABLE 20: SPECIAL NEEDS BATHROOM MARKET - % MARKET SHARE BY VALUE 2011
CHART 21: SPECIAL NEEDS BATHROOM MARKET - % CHANNEL SHARE 2011
Over the last 25 years the number of people in the 65+ age category increased by 1.7 million to 17 per cent of the population in 2010. By 2035 around 23 per cent of the population will be aged 65 or over, with 3.6 million in the 85+ age category (Source: ONS). Given this ageing UK population, there is a growing demand for special needs bathroom products.
The UK special needs bathroom market had been growing in volume and value until the impact of the recent economic recession. But like other higher value consumer goods has been under considerable pressure more recently, resulting from the difficult new housebuilding sector and also the downturn in the home improvement sector.
In 2011, the special needs bathroom market had an estimated value of around £128 million at Manufacturers Selling Prices (MSP). This represents an increase of around 2% when compared to the market size in 2010; a further moderate increase of 2% is expected in 2012. However, the outlook for the UK special needs bathroom market in 2012 is relatively positive, with steady growth anticipated as the UK economy starts to recover and as consumer confidence and housebuilding levels improve.
Estimated at £46 million at MSP in 2011, the showering facilities sector dominates the industry's sales; many baths are now being replaced by easy access shower enclosures and wetroom areas. This is followed by accessories (£31m), toilet facilities (£24m), brassware (£17m) and baths (£10m). In the UK bathroom products market there has been a strong trend towards inclusive design. Inclusive design is a general approach in which designers ensure that their products and services address the needs of the widest possible audience, irrespective of age or ability.
A significant proportion of the special needs bathroom market represents direct sales from the specialist manufacturer or supplier to the end-user, which is common practice with specialised products. Other channels include merchants and distributors plus DIY multiples, many who offer own branded goods. In addition, the level of special needs bathroom product sold via Internet e-tailers has seen significant growth in recent years.
Around 76 per cent of people over age 65 own their own home, giving them the highest proportion of disposable income (Source: ONS). These people are looking to invest in their homes and are looking for well-designed, attractive bathroom products that will last for the rest of their life. With a growing number of elderly and disabled people in the UK, special needs bathroom products suitable for use by all users are likely to exhibit significant market potential in years to come. In the medium-longer term as the economy improves and UK consumers become more diverse in terms of age and ability, stronger growth is expected in this market sector. In 2016, it is estimated that the UK special needs bathroom market will be worth some £150 million at MSP, which would represent an increase of around 15% compared to the market size in 2012.
- Abacus Healthcare
- Absolute Mobility
- AKW
- Aquability
- Armitage Shanks
- ASM Medicare
- Astor Bannerman
- Autumn UK
- Barwood Products
- Bathex
- Bemis
- Bristan Group
- Broughton Crangrove
- Galley Matrix
- Carron Bathrooms
- Chiltern Invadex
- Claygate Distribution
- Contour Showers
- Coram Showers
- Croydex
- Dahll
- Deva
- Disability Needs
- Easibathe
- Eurocare Showers
- F&P Wholesale
- Franke Sissons
- Gainsborough Baths
- Geberit
- Gordon Ellis
- Grohe
- Hafele UK
- Healey & Lord
- Heritage Bathrooms
- Home Independence Services
- Ideal Standard UK
- Impey Showers
- Impulse Bathroom Products
- Intatec
- Keuco
- Kingkraft
- Kohler Mira
- Lakes Bathrooms
- Lecico
- Mountway
- Myco
- N&C Phlexicare
- Neaco
- Neville Lumb
- Pland Stainless
- Plumb Center
- Plumbase
- Practical Bathing
- Premier Bathrooms
- Pressalit Care
- Procare
- RAK Ceramics UK
- Redring
- Renaissance Baths
- Reva Industries
- Robert Lee
- Sanitary Appliances
- Sanitec Corporation
- Scanflex
- Sunrise Medical
- TC Bathrooms
- The PJH Group
- Total Hygiene
- Triton Showers
- Twyford Bathrooms
- Vitra UK
- Wirquin.
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